Martech

JULY 31, 2023

This article explores steps you can take to move the needle with your email program by: Identifying your highest-value customers. How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers. Building a testing campaign for Q4 success.

Customers 74

Customers Drivers/motivators Cross-sell B2C 74

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts. Deepen Customer Insights.

Strategize 72

Strategize Cross-sell Strategic partnership Growth 72

Salesforce

DECEMBER 12, 2023

A bad experience is one of the top reasons a customer will leave a brand , and younger generations are increasingly likely to abandon ship for this very reason. That’s why fostering a customer-obsessed culture can improve an organization’s health and longevity. What you’ll learn: What is a customer-obsessed culture?

Teamwork 59

Teamwork Customers Cross-sell Strategic planning 59

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 99

Sell Cross-sell Finance B2C 99

Veloxy

NOVEMBER 30, 2023

This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. Field Sales vs. Digital Sales Enablement The primary difference lies in the sales environment and customer interactions. This direct interaction allows for a deeper understanding of customer needs.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Sales Hacker

MARCH 8, 2024

Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Partners can facilitate warm intros to their customers so you can move stuck leads through the pipeline. This contributes to overall customer satisfaction and retention. Support on pipeline movement.

GTM 95

GTM Growth Referrals Cross-sell 95

Veloxy

JUNE 24, 2021

Wandering eyes, crossed arms and a stooped posture can quickly drown your message if you’re not paying attention. Fortunately for you , this article is about to teach you how body language can help emphasize your argument and resonate with your audience when used strategically. Use These Body Techniques to Sell More.

Cross-sell 287

Cross-sell Technique Pitch Contact 287

Highspot

MAY 3, 2024

What’s missing is a strategic approach that unites all your revenue-generating teams. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. How well do your sales, marketing, and customer support teams collaborate? What is Revenue Enablement?

Cross-sell 93

Cross-sell GTM Technology Technology 93

Hubspot

JULY 7, 2019

If the answer is “Yes,” chances are you understand your customers want partners, not vendors. To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape. Strategic Account Plan Template Layout. Key projects.

Strategize 81

Strategize Objectives and Key Results Strategic partnership Cross-sell 81

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Objectives and Key Results 85

Objectives and Key Results Cross-sell Strategize Retail 85

SaaStr

OCTOBER 17, 2023

Customer success is all about outcomes. What does NRR have to do with customer success? PST — Former VP of Customer Success and current founder and Managing Partner at Success Venture Partners, John Gleeson, shares his lessons learned scaling customer success from $1M to $300M in ARR. Get more new customers.

Cross-sell 63

Cross-sell Customers GTM A/B testing 63

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue.

Cross-sell 129

Cross-sell Retail B2C Strategize 129

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

B2B 111

B2B Cross-sell Pharmaceutical Account management 111

Sales Pop!

DECEMBER 20, 2023

Understanding the Farmer Salesperson: Distinguishing itself from the hunter mentality, the farmer salesperson thrives on the continuous cultivation of customer relationships. Their role extends beyond closing deals ; it involves the delicate art of cross-selling and up-selling to existing accounts.

Cross-sell 52

Cross-sell CRM Pipeline Strategize 52

Sales Hacker

FEBRUARY 1, 2021

While the link between retaining customers and profitability is pretty well understood, most companies still approach customer retention with piecemeal initiatives. When customers say: “ We are not getting the outcomes we expected ”. “ The final arbiter of value received must be the customer. It’s All About Value.

Customers 74

Customers Contract Cross-sell Account management 74

The 5% Institute

JUNE 14, 2023

In today’s highly competitive business landscape, understanding the customer journey is crucial for any company that wants to thrive. The customer journey refers to the entire process that a customer goes through, from the moment they become aware of a product or service to the point of making a purchase and beyond.

Customers 52

Customers A/B testing Cross-sell Education 52

Veloxy

AUGUST 31, 2023

From long-lasting client relationships to face-to-face meetings , field reps can make all the difference in innovation by continually supporting customer needs. Customers come first While you’re busy trying to meet your sales quota , remember to value the customer more than anything else.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Veloxy

JUNE 21, 2022

Before the pandemic, Salesforce found that most customers were demanding a team selling approach to satisfying their needs. Start delivering more value-add to customer engagement today by reading the following guide to team selling in a post-COVID business world. What is Team Selling? Ebook: Field Sales Report.

Sell 189

Sell Inside sales Sports Cross-sell 189

APACSMA

DECEMBER 14, 2023

For instance, reaching out to potential customers on LinkedIn or exploring industry events can be proactive approaches. Achieving Success Through Strategic Training Sales Training and Certifications play a pivotal role in empowering professionals to navigate the dynamic landscape of the sales profession.

Cross-sell 52

Cross-sell Inside sales Account management Strategize 52

Martech

FEBRUARY 15, 2024

Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. Learn from the data about customer needs and loyalty Share and compare at least the last quarter’s reports and analysis.

Objectives and Key Results 83

Objectives and Key Results Cross-sell Campaign Strategize 83

Highspot

MAY 9, 2023

The bad news is today’s sales professionals face arguably the hardest selling environment in a decade. The good news is that in just the next year, generative AI is poised to unlock new levels of efficiency, knowledge, and agility for customer-facing teams everywhere. Tedious tasks that once took hours will be completed in seconds.

Cross-sell 98

Cross-sell Strategize Sales Entertainment 98

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. This article will explore when an SUA is relevant, outline the analysis process, and demonstrate how to leverage the insights to inform a unified cross-channel search strategy.

Objectives and Key Results 111

Objectives and Key Results Cross-sell Strategize Retail 111

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. This includes the strategic aspect of navigating sales processes and the rush of finalizing a deal. When complete, I will update this analysis.

Sell 118

Sell Cross-sell Drivers/motivators Education 118

ConversionXL

MAY 3, 2017

Often, there are simple customer segments (that you already have access to) that you can target with Facebook Ads very effectively. A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond.

Customers 133

Customers E-commerce Cross-sell Represent 133

Martech

JANUARY 11, 2024

Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. This article series explores this challenge and opportunity across the customer journey.

Growth 78

Growth Cross-sell User Experience Technique 78

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Customers are smarter – they want to buy, not be sold to. Customer Obsession.

B2B 111

B2B Cross-sell Education Strategize 111

SalesBlog!

JULY 4, 2022

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” Do you currently have safeguards in place so that poor customer service never happens? Check out these customer service facts: 1.)

Service 52

Service Sell Customers Drivers/motivators 52

SaaStr

OCTOBER 29, 2023

companies: Start marketing, supporting and talking to European customers as a distinct segment once you have 10 of them. Wait past $1m-$2m in ARR, and you are wasting a chance to be closer to customers. As the CEO of Braze put it at SaaStr Europa this year, they could close tech startups as customers without a local office.

Cross-sell 92

Cross-sell Strategize B2B Closing 92

SaaStr

NOVEMBER 30, 2023

Amazing product-oriented founders who truly understand the market and what products to build for the right ideal customers can then build a differentiated product and execute on a GTM strategy. They need to hear the customer and use that feedback to refine products. But to develop a GTM strategy, you must have Product Market Fit.

Go To Market 92

Go To Market GTM Cross-sell Growth 92

ClickFunnels

JANUARY 27, 2023

How to Build a Sales Funnel For Your Medical Practice How to Create a Winning 6-Email “Indoctrination” Sequence How To Use Email Segmentation To Sell Products and Services How To Start a Weekly Email Newsletter Build A Sales Funnel For Your Medical Practice with ClickFunnels 2.0! This sales funnel has four stages: Bait.

Campaign 209

Campaign Appointment Cross-sell Pitch 209

PandaDoc

APRIL 8, 2024

Their cross-functional expertise enables them to create proposals tailored to customers’ needs. A deal desk identifies upsell and cross-sell opportunities for existing customers by analyzing past deals and current contracts, and tracking renewal dates. See also How to seal the deal in a matter of days 7.

Negotiate 52

Negotiate Cross-sell Contract Legal 52

Salesforce

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. Get deals done, make customers successful, and help your company grow.

Gaming 95

Gaming Cross-sell Referrals CRM 95

Sales Hacker

DECEMBER 2, 2019

Mary’s sales method: dive deep into the customer [7:52]. Create custom contracts in a click, sign them digitally, and automatically pull data back into your opportunities. After HubSpot I realized I like doing a bit of everything — product, customer success, etc. And on Stitcher. Show Agenda and Timestamps. Discover [22:05].

Strategize 52

Strategize Contract Strategic planning Drivers/motivators 52

Sales Pop!

MAY 26, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. The goal of sales enablement is to improve the productivity, efficiency, and effectiveness of the sales team, by providing them with the necessary resources to engage and convert prospects into customers.

Objectives and Key Results 98

Objectives and Key Results Cross-sell Sales Strategize 98

SaaStr

SEPTEMBER 29, 2023

The customer journey applies to every software category, and it guides your roadmap with more holistic solutions for your customers. On the demand side — Your customers might need 19 things, and each needs 14 vendors. There were more reasons to talk to customers and more touch points with people. Why share this timeline?

Product 91

Product GTM Cross-sell Commission 91

The 5% Institute

DECEMBER 2, 2019

Then there is key account management and strategic account management – what is the difference? There are expenses in maintaining an account, especially if you want to exceed expectations and deliver outstanding results and customer service. What Is Key & Strategic Account Management. What is key account management?

Account management 98

Account management Objectives and Key Results Cross-sell Strategize 98

SalesLoft

MAY 31, 2016

When a sales organization first looks to scale, the first strategic move is to sales development. Account Based Sales Development — a targeted sales development approach in which prospective customer accounts are treated as markets of one, reached through hyper-personalized campaigns. find, sell, and keep ). Industries?

Strategize 52

Strategize Teamwork Cross-sell Objectives and Key Results 52