ConversionXL

DECEMBER 3, 2018

By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. Electrical components might be an integral part of guitar amplifiers. It created powerful network effects.

Niche 133

Niche B2B Manufacturing Education 133

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Everybody Wins?

Electricity 78

Electricity Follow-up Cross-sell Market share 78

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. They spend days there figuring out how to cross it without getting eaten. It’s really important to have that face to face interaction in order to sell. ” At this point we were offering the service for free.

Electricity 63

Electricity Education Start-ups Trust 63

Hubspot

JANUARY 14, 2015

The bag of stuff that I had to sell kept getting bigger. "By By the end of my run there, search had starting taking off and I was selling a bunch of it to advertisers and agencies. It is odd now to consider that many pizza stores back then only offered eat-in or take-out service. 6) Richard Rovner , VP Marketing at TheMathWorks.

Healthcare 72

Healthcare Hospitality Finance Consult 72

SaaStr

JULY 8, 2020

I essentially started off doing services in tech as a marketing person, and eventually went into product marketing and product management and realized that I have an incredible passion for products, and products that change the way that we work and the way that we do things. Neha Sampat: The obvious thing is demand, right?

Non-Profits 81

Non-Profits Teamwork Start-ups Engineering 81

SaaStr

OCTOBER 22, 2020

How does Ryan ensure cross-function working seamlessly from the very beginning with marketing? * I studied electrical engineering. First, I’m trying to sell the candidate. If I think they’re a great candidate, I am in selling mode. And are you increasing the average selling price over time?

Pipeline 66

Pipeline Cross-sell Launch Start-ups 66

Martech

FEBRUARY 13, 2023

The team at OpenView Partners, a venture capital firm, makes this thoughtful observation about the rise and appeal of PLG as a GTM strategy: “Software has become a fundamental utility powering our working lives — just like water, electricity, the internet and mobile broadband.

GTM 101

GTM Growth Product Cross-sell 101

SaaStr

MARCH 27, 2020

Not in a way where you’re trying to sell them things, but really understand how their position has changed, how their jobs are changing. So, talking to them without trying to sell them anything, I think it’s going to be important for this period that we’re going into. It could be a permanent change.

Start-ups 80

Start-ups Closing Prospecting Customers 80

Hubspot

MARCH 18, 2018

Think about the problems that your product or service already aims to solve for customers. MYOB, a provider of business management solutions in Australia and New Zealand, helps companies manage their finances, in part by connecting them with bookkeepers and financial services professionals. Takeaway for Marketers: Educate Your Buyers.

B2B 78

B2B B2C Electricity Engineering 78

Hubspot

JUNE 12, 2017

Think about the problems that your product or service already aims to solve for customers. MYOB, a provider of business management solutions in Australia and New Zealand, helps companies manage their finances, in part by connecting them with bookkeepers and financial services professionals. Takeaway for Marketers. What It Does Well.

B2B 0

B2B B2C Angle Electricity 0

Hubspot

OCTOBER 28, 2019

Campaigns that are nominated can fall within mediums including Branded Entertainment, Design, Digital/Mobile, Product/Service, and Branded Content. Wendy's, which claims to sell "Fresh, Never Frozen Beef," has a company policy against placing beef in freezers because it makes the meat less fresh than it is when refrigerated.

Campaign 61

Campaign Gaming Launch Non-Profits 61