Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Everybody Wins?

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

JANUARY 14, 2015

Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up. I was a Sales Planner, which entailed trafficking and reporting on ad campaigns including banners, emails, and pop-ups (remember those?).

Healthcare 72

Healthcare Hospitality Finance Consult 72

SaaStr

JULY 8, 2020

I was always up to something. And so I moved and within a year of being in Silicon Valley, the entrepreneurial itch kicked back in and I ended up leaving the job I was in. I can start a start up or I could join an incumbent.” Neha Sampat: So I’ve been an entrepreneur for as long as I can remember.

Non-Profits 78

Non-Profits Teamwork Start-ups Engineering 78

Martech

FEBRUARY 13, 2023

The team at OpenView Partners, a venture capital firm, makes this thoughtful observation about the rise and appeal of PLG as a GTM strategy: “Software has become a fundamental utility powering our working lives — just like water, electricity, the internet and mobile broadband.

GTM 106

GTM Growth Product Cross-sell 106

Salesforce

AUGUST 27, 2021

Instead, they want the ability to personalize their cars and services and move seamlessly between in-person and digital channels. Adapting to an assortment of omni-channel behaviors like these takes more than partnering with a third-party vendor to sell your inventory online. Guided selling. Here’s what auto leaders can expect.

Electricity 52

Electricity Cross-sell Manufacturing Finance 52

SaaStr

OCTOBER 22, 2020

How does Ryan ensure cross-function working seamlessly from the very beginning with marketing? * I studied electrical engineering. ” Do you find, of the very best candidates, you kind of can ask them to do the leg work up front, without them being a little bit disjointed? First, I’m trying to sell the candidate.

Pipeline 64

Pipeline Cross-sell Launch Start-ups 64

SaaStr

MARCH 27, 2020

The pace at which Corona is impacting us all right now is so fast, it’s hard to keep up. And, now I’m in self isolation, I’m getting up some weird and wonderful stuff on Instagram, so do check it out at HStebbings1996 with two Bs. But, it was certainly months of anxiety leading up to and after the bankruptcy.

Start-ups 78

Start-ups Closing Prospecting Customers 78

Hubspot

OCTOBER 28, 2019

When you're building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. Campaigns that are nominated can fall within mediums including Branded Entertainment, Design, Digital/Mobile, Product/Service, and Branded Content.

Campaign 61

Campaign Gaming Launch Non-Profits 61

Hubspot

MARCH 18, 2018

So, while it’s great to think outside of the box, use clever subject lines, or even write every email with an overarching humorous tone -- keep it relevant and include the information that the people reading it signed up to receive in the first place. Think about the problems that your product or service already aims to solve for customers.

B2B 78

B2B B2C Electricity Engineering 78

Hubspot

JUNE 12, 2017

So while it’s great to think outside of the box, use clever subject lines, or even write every email with an overarching humorous tone -- keep it relevant and include the information that the people reading it signed up to receive in the first place. Think about the problems that your product or service already aims to solve for customers.

B2B 0

B2B B2C Angle Electricity 0

ConversionXL

DECEMBER 3, 2018

They wrapped up their entire theory in a pithy, if rarely used, concept. By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. It created powerful network effects.

Niche 133

Niche B2B Manufacturing Education 133