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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The importance of cross-functional stream teams for accelerating GTM initiatives. 26:30 Advice for startups: identifying your ICP and fixing pipeline fundamentals. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And we build what we call stream teams.

GTM 78
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How To Run Your Pipeline Engine To Drive Growth

Salesforce

The magic is our maniacal focus on pipeline, which is the total dollar value of all the deals our sales team is working on. Why pipeline? Pipeline is the glue between the marketing and sales departments. How Salesforce manages pipeline. App rigor is foundational to pipeline accuracy. How to build a pipeline engine.

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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The importance of cross-functional stream teams for accelerating GTM initiatives. 26:30 Advice for startups: identifying your ICP and fixing pipeline fundamentals. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And we build what we call stream teams.

GTM 66
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Sales Performance Dashboards to Keep Every Part of Your Revenue Engine on Track

Sales Hacker

In order for your car to run efficiently, you need every part of your engine firing on all cylinders. Everyone on your team must meet their specific goals in order for your engine to operate efficiently. Every part of your revenue engine serves a specific purpose, but each part supports the whole. Where your problem areas lie.

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Need to Fill Your Pipeline? It’s Time to Reconsider Your Partner Ecosystem

Sales Hacker

In May 2020, Facebook announced it was buying the gif search engine , Giphy, for $400 million — primarily for its Instagram product. This makes a gif search engine extremely valuable to the most-used products of our time. As a sales professional, building and co-selling with your ecosystem can help you shake loose new revenue.

Pipeline 118
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11 Emerging Trends Redefining Sales Operations in 2025

RingDNA

To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment. Sales ops teams are leveraging AI to: Predict pipeline health and revenue trends with greater accuracy. Pipeline velocity and average deal cycle length.

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30 Outside Sales Tips That’ll Grow Your Pipeline

Veloxy

Feeling overwhelmed by the infinite options for growing your pipeline? These are tactics that have helped outside sales professionals grow their pipeline by 300% in one month. And while you can always push a product for the sake of selling it, you’ll only sell it once. In other words, they’re proven to work.