Highspot

JULY 18, 2023

Marketing enablement is all about empowering your marketing team to be more productive in their roles by creating a system to equip, train, and coach them. It involves providing your marketers with everything they need – from the technology, tools, processes, content, training, and analytics – to increase pipeline and drive sales.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Strategize Lead generation 52

Sales Hacker

MARCH 11, 2020

Current pipeline? This is a leading indicator of sales production, unlike bookings or pipeline — which are both lagging indicators. It’s common that 80% – 95% of these leads never convert to meetings, and most leaders believe their team’s level of follow-up is too slow. Sales and Ops leaders swim in a world of numbers.

Meeting 71

Meeting Cross-sell Pipeline Up-sell 71

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. Because of this it’s essential to have an Account-based marketing (ABM) strategy. Meet pipeline objectives and key results (OKRs) for ABM campaigns.

E-commerce 99

E-commerce Growth Cross-sell Objectives and Key Results 99

Heinz Marketing

DECEMBER 11, 2017

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Pipeline development is not a one department job.

Pipeline 44

Pipeline Sales Cross-sell B2B 44

Highspot

DECEMBER 19, 2023

The sales development playbook combines proven strategies, tips, and best practices to help new and experienced sales development reps (SDRs) increase sales and grow pipeline. It harmonizes sales and marketing to ensure focus on unified business targets. This results in a more powerful go-to market strategy.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

SalesLoft

DECEMBER 19, 2023

Over the past year, the brunt of cuts have hit SDR and BDR roles, leaving AEs, AMs, and even CSMs to pick up the work of prospecting, qualification, and upsell. As people pick up new responsibilities, the lines between roles can get blurry, making it harder to know who to turn to for the information you need.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Territory Legal 52

Salesforce

NOVEMBER 7, 2023

Sales kickoff tips and best practices Learn 8 sales productivity pitfalls (and steps to avoid them) Get the free Sales Productivity Workbook to discover how leading sales experts are side-stepping pitfalls by consolidating their tech stacks, redefining their pipeline stages, and automating approvals. SKOs are all about: Camaraderie.

Cross-sell 64

Cross-sell Presentation Sales Up-sell 64

SaaStr

NOVEMBER 1, 2022

We remain optimistic about the prospects of cross-border SaaS. Many of them will get gobbled up by the large platforms. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. That’s too tactical.

GTM 81

GTM Cross-sell Niche Strategize 81

InsightSquared

APRIL 14, 2021

They are handed a pipeline, but with few exceptions, data quality, visibility, and health are all issues. They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. As revenue leaders, we often get caught up in the hectic, day-to-day challenges facing us.

Contract 62

Contract Territory Cross-sell Pipeline 62

Sales Hacker

OCTOBER 2, 2020

No, that’s not the setup for some obscure go-to-market joke. It’s a flywheel for the entire sales funnel, speeding up sales motions and connecting every revenue-generating activity. Sales Engagement is designed to promote consistent conversations, rapid sales motions, and sales and marketing alignment.

Objectives and Key Results 133

Objectives and Key Results Cross-sell Sales Technology 133

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Highspot

APRIL 2, 2020

Modern sales ops professionals play a vital role in the success of a sales organization by staying ahead of problems and enabling the sales team to focus on selling. Sales ops frees up bandwidth for sellers to then use these resources to improve their performance. Planning and strategizing go-to-market plans.

Non-Profits 75

Non-Profits CRM Territory Cross-sell 75

Highspot

MAY 20, 2022

No matter how your strategy changes – whether that’s selling something new, deploying a new methodology, or entering a new region – sales playbooks ensure that reps know what to do, and how to do it effectively. As reps begin to sell the product, they can access the sales play to understand which actions they should take and why.

Territory 52

Territory X-functional Cross-sell Sales 52

Highspot

NOVEMBER 1, 2022

Using the tested tips below, you can assess your approach to sales — and ensure your team is set up for success. That’s because certain sales models are better suited to certain types of businesses, selling motions, or solutions. A number of factors can affect whether or not your sales team can close deals.

Objectives and Key Results 52

Objectives and Key Results Assembly Line Cross-sell Sales 52

SaaStr

JUNE 24, 2020

* Does Julie believe that marketing should be held accountable to a number tied directly to revenue? How does Julie believe sales and marketing should work in unison? How can sales be involved in pipeline generation meetings? How does Julie see the best marketing and product teams working together? Harry Stebbings.

Pipeline 110

Pipeline B2C Campaign Start-ups 110

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. There are only about 10–15 books in each discipline, so you can easily read up on the books you’re likely to need or want. The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

NOVEMBER 16, 2020

How does Andy structure the pipeline meetings? Where do many people go wrong in pipeline meetings? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. How does Andy think about payback period? * Who is invited? How are the meetings structured?

Pipeline 75

Pipeline Territory Price Product 75

Highspot

SEPTEMBER 28, 2021

Go-to-market teams work in silos, rarely communicate. Go-to-market teams collaborate continuously to drive outcomes. Static relationship with market, slow to adapt. Nimbly adapts to shifts in market. Your sales acceleration strategy should touch all aspects of your go-to-market approach.

Sales 52

Sales Cross-sell Growth Technique 52

ConversionXL

APRIL 7, 2021

Account-Based Marketing has in fact been around since the 1940s. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close. The concept remains the same today with modern ABM—we want to sell to a list of ‘dream customers’ more commonly referred to as target accounts.

GTM 98

GTM CRM Cross-sell Cold Call 98

SaaStr

OCTOBER 22, 2020

* What should the first marketing hire look like? Why does Ryan believe you should hire two in marketing to start? How does Ryan ensure cross-function working seamlessly from the very beginning with marketing? * How does Ryan think about measuring success when it comes to product marketing? Harry Stebbings.

Pipeline 64

Pipeline Cross-sell Launch Start-ups 64

Lead Fuze

NOVEMBER 30, 2021

The push tactics we’ve been using are not working, so here’s why: Sales and marketing teams are more aware of who they’re selling to, rather than just focusing on revenue growth. In order for them to keep up with trends, they need more people who can go into C-suite positions.

E-commerce 52

E-commerce B2B Healthcare Profit margin 52

Sales Hacker

DECEMBER 30, 2019

Our second sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best. Outreach has your back. How’d you get here?

Cross-sell 52

Cross-sell Contract Pharmaceutical Quota 52

Sales Hacker

DECEMBER 17, 2019

As a serial founder, Pete has built up an impressive library of knowledge on scaling businesses and optimizing sales motions. How selling as a founder will help you understand your sales motions. And he has indoctrinated that it cross a wide range of functions and content so that the rest of us can learn. What You’ll Learn.

Cross-sell 52

Cross-sell Contract Sales Up-sell 52

Sales Hacker

DECEMBER 8, 2017

Growth of Omni-Channel Sales Strategies & Social Selling. The Continued Emphasis on Alignment of Sales & Marketing. Amazon is your new competitor – They now sell everything and dominate every product category. – Jeffrey Gitomer , Best-Selling Author, The Little Red Book of Selling.

Sales 97

Sales Cross-sell Up-sell Pipeline 97

SaaStr

MARCH 12, 2019

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. What are you doing up so early? What’s the failure rate for a Series A start up? What’s the failure rate of a Series C start up? We are screwing up the scale. SaaStr, good morning. Get right into it.

Growth 82

Growth Cross-sell Contract X-functional 82

Sales Hacker

OCTOBER 7, 2021

We’re often encouraged to hide, toughen up, and bury our emotions. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Your sales career project has ups and downs. Women in sales often have a polarizing experience.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Openview

NOVEMBER 20, 2017

Having been in sales for thirty-eight years, I know there’s a lot on the line, and a lot of things that can go wrong if you don’t know what you’re doing. The following is an inside look into our conversation about some of the key lessons he’s learned from these experiences. Later he helped Sophos grow from $200 million to $400 million.

Territory 72

Territory Healthcare Retail Sales 72

SaaStr

JULY 30, 2020

Why do founders have to sell the product themselves at the start? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. After TalentBin was acquired, I ended up writing a book on startup sales and sales for founders called Founding Sales. Harry Stebbings.

Cross-sell 75

Cross-sell Up-sell Start-ups Sell 75

Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 96

Go To Market Process GTM Education 96

SaaStr

MAY 8, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. So, that means in every pipeline review, understanding, one, deal velocity. Jessica Lin: Then, most of all, really the quality of the pipeline. Harry Stebbings. Jessica Lin.

Cross-sell 67

Cross-sell Contract Start-ups Up-sell 67

SaaStr

JULY 15, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling from $1M to $10M. Jason Lemkin: Well, let’s break it up. How, if no one’s heard of you, do you sell to big companies? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. It was packed.

Growth 91

Growth Cross-sell Start-ups X-functional 91

Sales Hacker

APRIL 16, 2018

4) Going up the sales career ladder [9:00]. Node is creating an entirely new paradigm for sales and marketing professions to grow pipeline and accelerate revenue philosophy. . Sam Jacobs : How’d you get into sales and how did we end up on a Zoom call across the Atlantic Ocean together on a Tuesday morning?

Territory 41

Territory Cross-sell Up-sell Objection handling 41

Sales Hacker

SEPTEMBER 21, 2020

In some ways, it’s kind of like selling deals — you have playbooks and guides on how to win, but at each step of a deal, you have to ask the right questions and pick a next move that’s specific to that deal. Sure, I didn’t actually start in sales and work directly up that path. I know what it takes to move up in the ranks.

Growth 72

Growth Start-ups Drivers/motivators Promote 72

SaaStr

JULY 30, 2018

Don’t miss out on two full days of thought leadership content, networking opportunities, fantastic French food, and fabulous evening events, all in the heart of Paris — snag your Europa 2019 tickets and catch up with us on the other side of the Atlantic next year! They’re trying to cross?sell sell products.

Cross-sell 61

Cross-sell Up-sell Sales Start-ups 61

SalesLoft

JUNE 25, 2019

In general, how does social selling work in the UK? What advice does James have for a US company seeking to go to market in the UK? When you’re hitting the phones and someone eventually picks up, you feel like you need to unload your entire sales script without actually pausing. I actually just hung up.

Cold Call 40

Cold Call Pitch Cross-sell Sales 40

SaaStr

JULY 8, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. I was always up to something. And so I moved and within a year of being in Silicon Valley, the entrepreneurial itch kicked back in and I ended up leaving the job I was in. Harry Stebbings. Neha Sampat.

Non-Profits 78

Non-Profits Teamwork Start-ups Engineering 78

Martech

OCTOBER 28, 2022

B2B marketing leaders are at a crossroads. Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) strategies, systems and plays many teams use are not connecting with how buyers and companies research and make purchase decisions. .

B2B 117

B2B GTM Cross-sell Quota 117