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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

However, it was confirmed that Vidhya Srinivasan, who previously led product and engineering for ads, will take over leadership of the Ads team reporting to Google Senior Vice President Prabhakar Raghavan. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 134
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35+ Best Sales Email Templates To Close Deals

SalesHandy

You can also personalize your offerings in accordance with their pain points and the solutions your product/service can offer. Talk about benefits (instead of features) We don’t like it when a salesman keeps talking about features and how good a product is. Product/Service}} can help in {{Benefits}}.

Closing 98
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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

I also believe that many organizations, over time, have over rotated on demand, on getting new logos, where it’s a lot more productive and profitable to focus on your existing customers, growing them and turning them into advocates and promoters of your brand. That could be a self-help tool in a product led growth format.

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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot

It's also when you really need to sell yourself and your skills. I believe these elements create a positive and productive working environment." With so many brands vying for their attention, marketers need to step up their game and create campaigns that stand out, are highly personalized, and make a meaningful impact."

Consult 72
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Ask them to use the words they would naturally use when looking for a product or service you offer. What products or services are offered and for whom? Set your goals.

UX 126
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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. Many of which feature its products. Cross-reference trending hashtags with topics that interest your audience.

Customers 115
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How to Set Sales Quotas for Effective Business Growth

Lead Fuze

Finally, you’ll gain insights on cross-checking territory assignments, compensation incentive programs, capacity staffing and understanding different types of quotes serving different functions. Case Study: Adjusting Quota Based on Performance Imagine this: Jonathan sells fewer products but at higher value points.

Quota 52