Highspot

JANUARY 9, 2024

Each stage requires specific selling skills to satisfy prospect needs. Here’s what the B2B sales cycle looks like: Prospecting: This business development is where the sales process begins, as sales reps search for potential clients who might need their products or services. What is B2B Sales Training?

Technique 52

Technique B2B Cross-sell Negotiate 52

Martech

DECEMBER 21, 2022

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. With the best people executing the right marketing plans, you can promote your company’s services and products, adjust pricing, and increase your profits while reducing costs.

Objectives and Key Results 101

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 101

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. We remain optimistic about the prospects of cross-border SaaS. Org Building Ideas for Cross-Border Companies. Marketing is more than just demand gen! The spending slowdown is real but there is no log jam.

GTM 86

GTM Cross-sell Niche Strategize 86

SaaStr

FEBRUARY 14, 2023

In today’s market, you’ll need to convince investors that you’re a worthwhile investment. At the earliest stages, investors typically like to see you go from launch to $1 ARR in 12 months or less. It’s much easier to sell something to a customer you’re already working with than it is to win them again and again.

Profit margin 82

Profit margin Drivers/motivators Cross-sell Growth 82

Highspot

DECEMBER 19, 2023

This ensures a quicker, more consistent ramp-up to full productivity, benefiting new salespeople and the business. Facilitate Better Sales and Marketing Alignment By incorporating marketing initiatives into sales strategies, the playbook ensures that both teams work towards common goals with consistent messaging and resources.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article.

Go To Market 69

Go To Market Process GTM Launch 69

Highspot

NOVEMBER 1, 2022

Sales performance is affected by your enablement efforts, such as sales training or content management; sales productivity; your customer experience; your cross-functional alignment across sales and marketing team members; and your company culture. Let’s get started. What Factors Affect Sales Performance.

Objectives and Key Results 52

Objectives and Key Results Assembly Line Cross-sell Sales 52

Highspot

JUNE 11, 2020

Cross-functional input into go-to-market strategies. Seamless handoff between marketing-generated leads and sales. What Does Sales Do for Marketing? Sales’ responsibility is, of course, to sell. But that doesn’t mean that sales doesn’t support marketing. Stagnant growth.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

Highspot

MARCH 30, 2021

Sales performance is affected by your enablement efforts, such as sales training or content management; your customer experience; your cross-functional alignment; and your company culture. That’s because certain sales models are better suited to certain types of businesses, selling motions, or solutions. Make decisions with data.

Objectives and Key Results 69

Objectives and Key Results Assembly Line Cross-sell Sales 69

SalesLoft

JUNE 26, 2020

Lindsay: When COVID-19 hit in late February, Limeade created a five-person cross-departmental team across sales, marketing, and customers. We met three times per week to align on our go-to-market strategy. . SalesLoft: How did the marketing and revenue teams come together to focus on brand awareness?

A/B testing 52

A/B testing Teamwork Cross-sell Finance 52

SalesLoft

JUNE 3, 2019

This week we are very excited to announce the launch of Hey Sale speople , a podcast hosted by the one-and-only Jeremy Donovan, SalesLoft’s VP of Sales Strategy and self-proclaimed sales nerd. And for those aspirin people he articulated a way to go to market, that was very simplistic. I can sell to anyone.’. And they did.

Conversion 81

Conversion Real Estate Cross-sell Niche 81

Heinz Marketing

AUGUST 30, 2021

This week’s show is called “ The Evolution of Successful Social Selling ” and our guest is Jamie Shanks , CEO @ Sales for Life and Pipeline Signals. Sort of when lots of people say that they were the godfather of social selling, you were there at the start. I’m giving you that credit.

Pipeline 117

Pipeline Sales Up-sell Cross-sell 117

SBI

MARCH 8, 2018

This week I interview Chris Tratar , VP of Product of SAVO. Chris: SAVO is a game changer for our customers because instead of just focusing on solving tactical pains like helping sellers find content easier, we focus on helping organizations align the sales organization to strategic corporate initiatives and changing market conditions.

Gaming 55

Gaming Strategize Government Cross-sell 55

Hubspot

JUNE 8, 2021

Due to the role's responsibilities, the best SDRs have strong interpersonal communication and organizational skills, understand the ins and outs of the products or services, and make a lasting impression. Similar to SDRs, inside sales reps roles are a great launch point for a sales career. Image Source.

Commission 77

Commission Territory Finance Inside sales 77

Sales Hacker

MARCH 2, 2021

Outreach has been a longtime sponsor of this podcast and they just launched a new way to learn. The best sales guy had keen product knowledge. That’s when I felt really bad selling people that, even though they were signing up for it themselves. Before we get there, we want to thank our sponsor. So that was one.

Referrals 59

Referrals Contract Cross-sell Sales 59

SBI

FEBRUARY 25, 2020

One-to-one peer recommendations, original research, and product reviews are the most influential content in affecting purchase decisions (Content Marketing Institute and SmartBrief). Your company: is launching a new product/service offering. acquired a company and wants to ramp up cross-sell opportunities.

Customers 49

Customers Strategize Cross-sell B2B 49

SaaStr

DECEMBER 3, 2020

Thinking of Dropbox, how does Sam justify the role of sales in a world of product-led growth? How do product and sales work together most efficiently? How does this change when selling to SMBs vs enterprise? * How does Sam think about the relationship between sales and marketing? How do I understand the product itself?”

Sales 71

Sales Cross-sell Start-ups Growth 71

SaaStr

MARCH 19, 2019

Then on the go to market side just over 40% of new ARR comes indirectly around the world through partners. I’m happy to talk about both of those as we go through this session. I run platform marketing at Slack. Then also went into venture capital where I invested in API first products.

Engineering 49

Engineering Launch Contract Start-ups 49

SaaStr

MARCH 31, 2020

My focus is SaaS and my job is to create a defensible go-to market moat, right? When we talk of hypergrowth and I go back to Drift and Segment to give you an idea of how fast and how much growth there is, we did 3X revenue at Segment in 18 months and we made 5X revenue at Drift in 18 months. My focus is only revenue.

Growth 52

Growth Engineering Launch Commission 52

SaaStr

MAY 8, 2020

He’ll cover remote work, team management, sales, marketing, product development, and more. How do you deepen that relationship and look to build those maybe more product champions when your key primary contact is in the higher echelons? So, how do you get people using and loving your product asap?

Cross-sell 72

Cross-sell Contract Start-ups Up-sell 72

SaaStr

JULY 8, 2020

I essentially started off doing services in tech as a marketing person, and eventually went into product marketing and product management and realized that I have an incredible passion for products, and products that change the way that we work and the way that we do things.

Non-Profits 83

Non-Profits Teamwork Start-ups Engineering 83

SaaStr

NOVEMBER 28, 2019

How does a startup that launched during the financial crisis in 2008 become a unicorn company in 2019? For Collibra, a cross-organizational data governance platform, the company went from slow growth to hypergrowth. Product-market fit has been really important. That’s when we found product market fit.

Growth 73

Growth Territory Government Engineering 73

SaaStr

SEPTEMBER 28, 2023

They offer all the features you need to sell to Enterprise customers. Single sign-on SAML authentication SCIM provisioning for user management You can sell to 20-30-40-person companies all day, but if you want to sell to hundreds of people in a company, you will need this stuff, and WorkOS helps you do it fast. And you should.

Cross-sell 89

Cross-sell Growth Up-sell Launch 89

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How does Ryan distinguish between the company story vs the product story?

Pipeline 69

Pipeline Cross-sell Launch Start-ups 69

Sales Hacker

APRIL 21, 2021

The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. The popularity of the cloud subscription model has changed the way customers purchase products. Partner with cross-functional teams to advise on impact of new and existing initiatives or launches.

Finance 101

Finance GTM Cross-sell SQL 101

Gong.io

JULY 21, 2021

They know a ton about your product before your reps even speak to them (because internet). That’s why m odern go-to-market teams started aligning those teams a while back. That’s why m odern go-to-market teams started aligning those teams a while back. Is your goal selling to more customers?

Growth 62

Growth GTM Cross-sell Pipeline 62

Highspot

SEPTEMBER 30, 2020

Suddenly, your business has gone from a single salesperson to a team of hundreds, each of whom has a different approach to selling — and not all of them right for your business. But to succeed, you’ll need your team to execute your go-to-market strategy in a single, unified motion. Transactional Selling.

Cross-sell 85

Cross-sell Consult Sales Strategize 85

Highspot

MAY 20, 2022

Sales plays can be created to support different regions, product lines, or buyer personas; this ensures that your reps’ tactics match different buyer needs. To get a better understanding of their impact, let’s imagine you are rolling out a new product line. How should reps talk about this product line?

Territory 52

Territory X-functional Cross-sell Sales 52

Sales Hacker

OCTOBER 7, 2021

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Anita Nielsen is a best-selling author and sales performance coach.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Highspot

JULY 18, 2023

Let’s dive into all these details, including how you can leverage marketing expertise to support sales and significantly impact business growth. What is Marketing Enablement? Marketing enablement is all about empowering your marketing team to be more productive in their roles by creating a system to equip, train, and coach them.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Strategize Lead generation 52

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Tips on whole product management. Launching the invasion. R&D decisions: From products to whole products. A war analogy. Conclusion.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

SEPTEMBER 2, 2020

The best sales teams don’t just sell — they keep customers happy and drive serious upsell, cross-sell, and expansion revenue. They do this by first identifying and focusing on the sales motions that are best for their product, team, and customer. Companies with complex or custom-tailored products.

Inside sales 110

Inside sales Cold Call Contract Price 110

SaaStr

JULY 11, 2019

Jason Lemkin: There’s by real competitors in market. What we’ve realized is, doing a product for SMB is fairly simple, and you’ll see in the graph, that’s why we grew so much in the beginning. Doing a product for SMB is fairly simple. Jason Lemkin: But let’s go back in time a second.

Launch 103

Launch Technology Technology Up-sell 103

SaaStr

JULY 15, 2022

As a tiny startup who might be commercializing its first product, are there any general guidelines that you can stick to that would prevent the massive companies out there from crushing the baby? How, if no one’s heard of you, do you sell to big companies? Jason Lemkin: Well, let’s break it up. It never works.

Growth 95

Growth Cross-sell Start-ups X-functional 95

Sales Hacker

FEBRUARY 7, 2018

What is new in today’s B2B software world is that products sold against an OpEx (SaaS) model experience an exponential growth due to a variety of factors; An increase in Online Spend – B2B customers are increasing their online spend. In 2015 Randy had kept pace with the growth in the market. FIND PRODUCT MARKET FIT.

Growth 88

Growth GTM SQL Strategic partnership 88

SaaStr

AUGUST 12, 2020

But as I think about it, phase one for a software company is zero to 100 million dollars in revenue where you want to find that lightning in a bottle and you’re just looking for product market fit. Lara Caimi: And in that way, that’s really how that role evolved. And so that was something I was super cautious about.

Customers 71

Customers Strategize Start-ups Growth 71