Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Brightcove’s Brightcove AI Suite handles video content creation, audience growth and engagement. Email: Business email address Sign me up! Processing.

Cross-sell

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price

SaaStr

AUGUST 4, 2025

This is organic growth meeting sustainable demand. billion in GMV (up 23% YoY) $2.36 billion in GMV (up 23% YoY) $2.36 Quality vs. Quantity Growth April 2020: Panic-driven adoption. Infrastructure Finally Caught Up Remember the delivery disasters of early 2020? No lockdowns. No forced digital adoption.

Retail

Martech

NOVEMBER 7, 2024

Cross-department ownership and confusion A major issue with ABM platforms is that using them effectively requires buy-in and cooperation from multiple departments, like sales and IT. Marketers are expected to set up, integrate and manage the system themselves. This process is far from simple.

B2B

Martech

JULY 16, 2024

Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members. In addition, the integration of AR and VR technologies opens up exciting possibilities for enhancing the loyalty program experience.

Cross-sell

SaaStr

NOVEMBER 13, 2024

So the latest SaaS leader to cross $1B ARR is Klaviyo. 54% Growth in $50k+ Customers Like Shopify, Klaviyo is firmly SMB overall. But its bigger customers are key to fueling growth, as they are at Shopify, too. Today, it’s steadily driving its margins up, now up to 14% non-GAAP operating margins. SMB Weaker.

Cross-sell

Sales Hacker

DECEMBER 17, 2024

15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. I have no idea what episode we are currently on, but it’s getting up there. and the expectations?

GTM

Highspot

AUGUST 11, 2025

More specifically, it gives you the full, 360-degree view—what’s happening across reps, buyers, and deals—so you can spot what’s working, double-down fast, and, just as importantly, cut what’s not before it becomes a drag on growth. That makes it easier to coach up low-performing reps, fix gaps in your GTM efforts, and scale what works.

GTM

SaaStr

AUGUST 8, 2025

Is it strong enough to support growth? Are they the right people for the next stage of growth Customer Success : What’s the churn rate? And the first renewal cycles are likely coming up: Land and Expand : Focus on growing existing accounts. Can you upsell or cross-sell? Are they hitting quotas? If not, why?

B2B

Heinz Marketing

JUNE 25, 2025

Customer-Led Growth (CLG) requires a new lens for measurement. Traditional funnel metrics like MQLs or pipeline velocity don’t tell the full story of how your best customers drive long-term growth through retention, expansion, and advocacy. Need help defining your CLG metrics and setting up your dashboards?

B2B

Search Engine Land

JULY 16, 2024

Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members. In addition, the integration of AR and VR technologies opens up exciting possibilities for enhancing the loyalty program experience.

Cross-sell

Martech

SEPTEMBER 24, 2024

The integration between SAP Sales Cloud and Gainsight Customer Success seeks to provide a seamless, continuing customer journey beyond conversion, supporting customer retention and growth. Email: Business email address Sign me up! Are we looking at a future where marketing, sales and customer success merge into one revenue team?

Cross-sell

SaaStr

AUGUST 4, 2025

Lead Velocity Rate (LVR) This is the growth rate of qualified leads month-over-month. It’s a forward-looking metric that predicts future revenue growth. If your LVR is growing, your sales pipeline is healthy, and you’re likely to see revenue growth in the near term. Here are the key ones: 1.

Cross-sell

SaaStr

APRIL 30, 2025

Tools like Gong can provide insights into call quality, follow-ups, and adherence to best practices. Churn and Expansion : For existing customers, analyze churn rates, upsell/cross-sell performance, and NRR (Net Revenue Retention). Sales Process Efficiency : Analyze how well your sales process is working. If so, why?

Cross-sell

Sales Hacker

APRIL 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Some growth lessons expire. From that, hes learned that the best growth strategies arent new. This edition breaks down 8 timeless principles every founder, CRO, and sales leader can use to build durable growth.

Growth

SaaStr

JUNE 22, 2025

SaaS Capital just dropped their 14th annual survey analyzing growth rates across 1,000+ private B2B SaaS companies. Also, importantly, it’s not just a survey of venture-backed start-ups. It’s a good look at all B2B start-ups, not just the higher fliers. Solid, consistent 25%+ growth is the new exceptional.

B2B

SaaStr

JULY 27, 2025

The challenges you face at $50M ARR will feel like a warm-up compared to what’s ahead. Focus on delivering exceptional customer success, upselling, and cross-selling. Happy customers are your best defense against churn and your best source of growth. Dear SaaStr: What Will Need to Change The Most As We Approach $100m ARR?

Cross-sell

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings. Partner TriNet, a trusted HR provider to startups and scaling companies.

GTM

Salesforce

SEPTEMBER 10, 2024

With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling. This is essential for companies to improve their overall profitability and achieve sustainable growth. the growth over those that don’t.

Service

Martech

JUNE 11, 2025

To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. When we focus on how people want to buy rather than just what we have to sell, we drive more meaningful MQLs. How do you get there? Email: See terms.

Pipeline

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. According to Gartner, 77% of B2B buyers say their most recent purchase felt “very complex or difficult,” highlighting the importance of thorough product knowledge for anyone selling or supporting a solution.

Product

Martech

JANUARY 14, 2025

Penetration marketing Marketing teams can use their skills in data analysis to help account managers find valuable insights that lead to better upselling and cross-selling opportunities. Email: Business email address Sign me up! This requires shifting mindsets and resources towards existing customers. Processing.

B2B

SaaStr

DECEMBER 18, 2024

Databricks worth $62B, sounds like a lot but: – Crossing $3B ARR – Growing 60% (!) Billion ARR, AI was beginning to help accelerate Databricks, and growth was a stunning 50%. Will Be Cash-Flow Positive Next Quarter This is pretty impressive, and sets Databricks up for a strong IPO whenever it’s ready.

Cross-sell

Highspot

JANUARY 23, 2025

In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects. All of these consultative selling factors contribute to stronger client relationships. Growth Mindset Reps with a growth mindset embrace feedback and view challenges as learning opportunities.

Objectives and Key Results

Salesforce

NOVEMBER 25, 2024

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields.

Cross-sell

SaaStr

NOVEMBER 6, 2024

Revenue growth is up 21% overall, and subscription growth is up 33% — at almost $5 Billion in ARR. It’s driven Atlassian stock up +28% after the results: Is SaaS back? 500 $1M+ Customers Atlassian is going more and more enterprise, which has become key to maintaining growth. Let’s dig in.

Cross-sell

RingDNA

MARCH 31, 2025

To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment. That’s why high-growth companies are investing heavily in data governance.” Here’s what’s changing in sales operations and what teams need to know to succeed.

Government

Salesforce

JULY 24, 2025

By sharing how I ended up as an Account Executive at Salesforce in Dublin, a city I now call home, I hope to show you what’s possible for your own journey. I grew up in a household where negotiation was a daily ritual. But looking back, every twist makes sense. My parents didn’t just study chemistry; they met in sales. A later bedtime?

Cold Call

Martech

SEPTEMBER 16, 2024

Increase cross-sell and upsell revenue by 25%. Field marketing: Enhancing event follow-ups Integrate event management tools with CRM to streamline lead capture and post-event follow-ups. Use case: Use AI chatbots to answer common support queries instantly, freeing up agents to handle more complex issues.

Go To Market

Highspot

NOVEMBER 24, 2024

Yet despite these benefits, many organizations still hesitate to implement and leave their teams underprepared, missing growth opportunities. It’s typically a cross-functional initiative between sales and marketing. On the flip side, sales enablement provides the tools to sell better. So, why the hesitation?

Pitch

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. Leveraging Investors for Growth Another underutilized growth channel? Heres a blurb you can forward.”

Technical Sales

Search Engine Land

AUGUST 7, 2024

A copycat brand ended up with the No. ” – Josh Justice , Division Portfolio Manager, Infinite Commerce If a competitor drives more conversions for your branded keywords, they might outrank you in the search results, even if they sell an inferior or unrelated product. Business email address Sign me up! Processing.

Campaign

Heinz Marketing

AUGUST 5, 2025

That makes customer expansion—not just retention—a strategic growth priority. Expansion isn’t a vague concept—it’s a set of measurable outcomes: increasing account value through upsells, cross-sells, feature adoption, or renewals with add-ons. At maturity, marketing should surface advanced solutions or cross-functional benefits.

B2B

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

Sell

RingDNA

JULY 1, 2025

It can also help accelerate sales ramp up time. Even if you’re not using Guided Selling by Revenue.io, this guide will provide you with touch patterns that you can start using right away to connect with more key decision makers and close more deals this quarter. It should be based on information that has been proven to be effective.

Cross-sell

Salesforce

JULY 3, 2025

Sales automation works like your personal assistant, handling the repetitive tasks that eat up your time. This type of automation logs customer interactions, updates records in real time, prioritizes leads based on their likelihood to convert, and sends follow-up emails at just the right moment.

Technique

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Speaker 2: I wanna know how this insane growth actually happened. My career accelerated when I helped other people.

GTM