Salesforce

APRIL 2, 2025

” The prospect is now in a sales cycle without realizing it. Faster sales cycles : When prospects can tactically engage with your product or service, they understand its value and impact immediately. Data-driven insights: Usage data provides insights into how prospects and customers interact with the product or service.

Product 86

Product Territory Sales Price 86

Salesforce

OCTOBER 18, 2024

Create an ideal customer profile to target prospects who are mostly likely to spend their hard-earned money on your product or service. While some successful small businesses have been launched with a shoestring budget, it’s less stressful if you have a significant financial cushion. Who is your target audience? No problem.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

Sales Hacker

MAY 30, 2025

Pipegen Tuesdays to rally both teams on prospecting. Lisa Horner (CMO) and Marcy Campbell (CRO) created a cross-functional framework: UCE brings together marketing, sales, customer success, and services. Launches temporary Stream Teams to tackle GTM priorities. Planning becomes cross-functional by default. An SDR lead.

GTM 103

GTM Cross-sell Pipeline Launch 103

Sales Hacker

MARCH 8, 2024

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. Stuck trying to engage a prospect? Partner data (or second-party data) provides additional intel on customers and prospects, and can also inform your product and feature roadmap. Access to more data.

GTM 118

GTM Growth Referrals Cross-sell 118

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. selling a different product or upgrading their current product to a new version).

Inside sales 246

Inside sales B2B CRM Price 246

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM 78

GTM Engineering Customers Cross-sell 78

Highspot

JANUARY 23, 2025

In sales, interpersonal skills, such as empathy, patience, and EQ, shape how reps communicate effectively with prospects, handle objections with care, and build meaningful customer relationships. In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. According to Gartner, 77% of B2B buyers say their most recent purchase felt “very complex or difficult,” highlighting the importance of thorough product knowledge for anyone selling or supporting a solution.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. For example, say you sell commercial property insurance. I’ve found that prospects seem quite receptive to InMail.

Closing 62

Closing B2B Sell Referrals 62

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM 66

GTM Engineering Customers Cross-sell 66

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. What Does Sales Enablement Training Include?

Pitch 52

Pitch Technique Sales Cross-sell 52

Salesforce

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. The next step?

Gaming 95

Gaming Cross-sell Referrals CRM 95

Salesforce

JUNE 17, 2025

Onboard fast, sell faster See how Sales Cloud speeds up the sales cycle with data and AI, making you more efficient at every step. You’ll get quality scores, downloadable results, and the confidence that your agent is ready for launch. This is just the tip of the productivity iceberg. Use filtering settings to customize the display.

Sell 52

Sell Territory E-commerce Sales 52

ConversionXL

JUNE 16, 2022

This consistency creates familiarity, breeding trust that turns prospects into customers and customers into advocates. For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels. Expected launch dates and milestones.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Maybe you’re selling the right products to the wrong audience in the wrong market. However, salespeople tend to miss the bigger picture.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Sales Hacker

JUNE 19, 2019

I’m always impressed by the degree of ingenuity that leading sales teams put into their selling strategy. Transactional selling. Solution selling. Consultative selling. Provocative selling. For more advanced use cases, use chatbots to encourage prospects to: Schedule a demo. Here’s how it works….

Campaign 105

Campaign Cross-sell Sales Up-sell 105

Martech

FEBRUARY 15, 2024

Email and social are typically the first channels to focus on cross-selling the two brands. Create distinct strategies for each audience Customers, partners, prospects, investors, employees, and employment candidates. Review customer personas for common interests and needs.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Campaign Strategize 105

Sales Hacker

SEPTEMBER 27, 2024

This specialized role ensures that outreach is rich in relevance and more likely to resonate with prospects who are already engaged with the ecosystem. Others are “strategic partners” involved in long-term initiatives like co-selling and co-marketing. They beat out launches from huge companies like Meta, Spotify, and more.

GTM 106

GTM Strategize Launch Pipeline 106

SaaStr

AUGUST 12, 2020

Rather than having this erratic schedule around hitting sales targets, or hitting releases, that there’s a feeling that just quarter after quarter the company keeps shipping and selling. But also, it’s very hard to get hold of prospects during that time, and so I recommend generally a January 31st. billion dollars.

Finance 116

Finance X-functional Launch Objectives and Key Results 116

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59

Launch Negotiate Product GTM 59

SaaStr

JULY 3, 2020

Rather than having this erratic schedule around hitting sales targets, or hitting releases, that there’s a feeling that just quarter after quarter the company keeps shipping and selling. We had to learn how to do sales and sales marketing and compete in heads up battles against other companies selling similar products.

Finance 102

Finance Launch Objectives and Key Results Cross-sell 102

Salesforce

NOVEMBER 19, 2024

Your business will have to set firm red lines that cannot be crossed, no matter how badly the sales team wants to close a deal. Penetration pricing: A penetration pricing strategy involves drastically discounting a product, even to the point of selling it below cost. Conduct market analysis. Your bottom line will depend on it.

Price 52

Price Profit margin Territory Cross-sell 52

SaaStr

SEPTEMBER 8, 2020

It could be, for example, because a feature they launched was far more important than they thought it would be, etc. You may not have that magical sales person, but as a founder, you simply have to sell. Here’s the trick with founder lead sales: customers and prospects love to talk to the CEO.

Growth 119

Growth Hospitality Cross-sell Territory 119

Salesforce

JULY 14, 2021

Personalized content advances your prospects from curious to qualified faster. Return on investment (ROI) calculators help prospects dynamically understand the value of your products. An engaging digital sales experience moves prospects down your sales funnel well before they interact with a salesperson.

Sales Experience 98

Sales Experience Cross-sell Sales B2B 98

Heinz Marketing

MARCH 16, 2022

Challenge faced by B2B marketers is providing a well-rounded experience to our customers and prospects. Predict ad performance before launching campaigns. You can utilize it for cross-sell, upsell, renewals, and can also predict if a customer is going to churn. But the human makes a decision on which route to take.

B2B 115

B2B Technology Technology Cross-sell 115

SaaStr

FEBRUARY 28, 2023

First, launching Stripe’s LatAm sales team, and now in the platform sales organization. So ideally you’re empathizing with the customer and importantly, communicating that directly as well and checking in with them as people and not just as prospects. Workshop Wednesdays are held live every Wednesday at 10 a.m.

Cross-sell 103

Cross-sell Sales Cold Call Up-sell 103

Partners in Excellence

OCTOBER 26, 2016

We prospect within a segment–but still aren’t connecting with customers as effectively as we would like. Geoffrey Moore’s work in Crossing The Chasm gives us one model to look at at how customer maturity impacts our success in engaging customers. They provide the platform to launch into the Early Majority.

Customers 97

Customers Minimum Viable Product Cross-sell Launch 97

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. The first email your prospect receives should be contextual. If, however, your prospect doesn’t download the book, send a different email. How LiveRamp drove over $50M in annual revenue from 15 target accounts.

Launch 100

Launch Campaign Pipeline Growth 100

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. We remain optimistic about the prospects of cross-border SaaS. Org Building Ideas for Cross-Border Companies. SV SaaS companies sell to other SV SaaS companies. Silicon Valley has a deep talent bench.

GTM 113

GTM Niche Cross-sell Contract 113

Sales Hacker

JUNE 3, 2025

He launched Meta’s EMEA business from scratch, eventually growing it to a $900 million plus operation, and later took that playbook global, actually helping to scale Meta’s gaming and monetization business to over 11 billion. And I went to sell advertising solutions for them and I really enjoyed, you know, matching.

GTM 83

GTM Territory Gaming Sales 83

Sales Hacker

MARCH 29, 2021

RevOps has grown in importance as SaaS products have continued to proliferate and organizations have recognized the importance of good data, efficient workflows, and ensuring cross-department collaboration. In addition, businesses are continuing to rely on agencies, consultancies, and distributors to refer, sell, and implement products.

CRM 111

CRM Cross-sell Campaign Referrals 111

Sales Hacker

FEBRUARY 7, 2018

CASE IN POINT: Many SaaS companies can demonstrate the ability to get to $1M in ARR by pursuing 10,000 prospects with the “hack” of high-frequency email chains to set up demos. HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? Tell tale signs of being in the launch window.

Growth 99

Growth GTM SQL Strategic partnership 99

Sales Hacker

JUNE 3, 2021

When launching JustReachOut, I created an enticing landing page with product information that helped promote it and convince people to prepay to use it. After asking prospects to fill out their email information in a form, I acquired a few hundred prospects’ email addresses. B2B vs B2C CRMs — let’s break it down.

B2C 97

B2C CRM B2B E-commerce 97

SaaStr

FEBRUARY 14, 2023

While this fights inflation, it also means that high-growth companies have prospects who see cash flow very far in the future and buy into the company’s future growth. At the earliest stages, investors typically like to see you go from launch to $1 ARR in 12 months or less. Why is this market different than others?

Profit margin 103

Profit margin Drivers/motivators Cross-sell Growth 103

Highspot

NOVEMBER 6, 2020

But standing out to prospects in our cluttered digital sales landscape is difficult. How can salespeople cut through the noise and drive impactful engagements with prospects? Done right, an effective sales engagement strategy will ensure that your sellers know how and when to reach customers, leaving no prospect behind.

Cross-sell 72

Cross-sell Sales Launch Prospecting 72

Salesforce

SEPTEMBER 14, 2021

Marketers can tap into the full power of Salesforce to launch and uplevel real-time personalization , analyze the impact of your campaigns, glean insights across the full customer journey to optimize your efforts, and more. To succeed in today’s digital-first world, you need to market, sell, and engage audiences from anywhere.

Growth 98

Growth Cross-sell Customer Relationship Management Retail 98

Martech

FEBRUARY 25, 2022

This includes cross-channel, multi-touch and multi-wave campaigns. Additional functionality includes the ability to trigger campaigns, profile and lead scoring changes, and notifications when particular prospect behaviors occur. Lifecycle Marketing (upsell/cross-sell). Prioritized lead and account engagement scores.

E-commerce 120

E-commerce B2C Manufacturing Hospitality 120