Remove Cross-sell Remove Pipeline Remove Product
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How to make the jump from product-market fit to platform-market fit

Martech

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

GTM
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What’s the Difference Between a Cross-Sell and an Upsell?

RingDNA

The main difference between cross-selling and upselling is what you are offering. Upselling recommends a more advanced version of the same product, while cross-selling suggests a different product that complements the original one. Cross-sell = a complementary product that adds value.

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How strong brands build stronger B2B pipelines

Martech

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. We need a measurable proof of concept that fosters collaboration and helps us build a pipeline together. Marketers are pressured to deliver tangible results, usually leads and pipeline.

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Read the Room: Operationalizing CLG Signals That Actually Matter

Heinz Marketing

But too many teams are still focused on vanity engagement metrics that don’t translate to pipeline. This post breaks down how leading revenue teams are cutting through the noise—triaging signals, mapping expansion paths, and building cross-functional systems to act. Sales cycles are slower. More deals stall.

GTM
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Why B2B marketers get their signals crossed

Martech

The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their interest in your company or product and assumed that a response to an offer made could imply they’re “in the market to buy.” Pull data on 10 accounts to start.

B2B
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Dear SaaStr: I’m Joining a B2B Startup at $3m ARR as VP of Sales. What Should I Do First?

SaaStr

At this stage, the company has likely found some product-market fit, but scaling efficiently and predictably is the next big challenge. Ideally Though — Before You Start Before making any major moves, you need to understand the lay of the land: Pipeline Health : What does the pipeline look like? Assess the Current State.

B2B
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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?