Hubspot

JULY 22, 2024

I've sent business emails for everything from driving referrals to flexing my expertise for prospects to delivering cold pitches — along with a host of other purposes. Your next sentence could easily be a question to open a loop or a short elevator pitch to establish trust and authority. Types of Business Emails 1.

Clients

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. What Does Sales Enablement Training Include?

Pitch

Sales Nexus

NOVEMBER 27, 2024

Mastering the Art of Empathy in Sales: An Inside-Out Guide to Selling In the fast-paced world of sales, success often hinges on more than just hitting quotas and closing deals—it’s about forming genuine connections with your prospects. The Inside-Out Selling: Reminders guide emphasizes that empathy starts with looking inward.

Cross-sell

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. And, just as I mentioned, thats exactly where sales champions shine theyre not just deal-closers but dynamic professionals who go far beyond the basics of selling. You know this.

Negotiate

Salesforce

OCTOBER 29, 2024

Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals. Each step requires detailed knowledge of your target audience and a pitch personalized to them. Depending on your industry, D2D can create successful and profitable sales careers.

Objectives and Key Results

Highspot

JULY 2, 2025

Rather, it’s defined by the ability to execute—consistently, cross-functionally, at scale, and in a way that delivers exceptional experiences to increasingly demanding buyers. Recent Salesforce research found sales reps spend up to 70% of their time on non-selling activities. Yet, this is exactly where many GTM teams fall short.

GTM

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

Sell

Highspot

JUNE 19, 2025

Uncover new upsell and cross-sell opportunities Staying engaged with customers as their business evolves helps you understand their changing needs. Cross-Team Alignment Are sales, marketing, and support coordinating messages and data? Did you know? Content Relevance Is our content solving real problems for real people?

GTM

Martech

JULY 17, 2025

A 90-second montage with no product pitch. Cross-platform digital and TV distribution. B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity. Causal chain : 50M+ views in the first week. 25% spike in engagement. 11% digital sales growth.

GTM

Highspot

JULY 3, 2025

Enablement focusing on content management Through marketing and sales team collaboration, B2B sales enablement teams can turn their attention to: Content marketing: Developing detailed assets that can be leveraged for account-based selling, ad-hoc prospect and customer engagement, and content management.

B2B

Partners in Excellence

JULY 3, 2025

Otherwise, all we are doing is pitching in a foreign language. But here’s the kicker—we stuff it up in a big way when it comes to all our fancy frameworks, models, buzzwords, and pitch decks. Honestly, we act like they should cross a desert just to reach our PowerPoint. Big tick for global teamwork. Nah, doesn’t fly.

Teamwork

Martech

SEPTEMBER 26, 2024

The blend of traditional and digital media highlights the ongoing importance of PR in marketing, providing brands with a comprehensive way to communicate that crosses borders and connects with global audiences. The business intelligence for data journalism pitches. This strategy helps amplify their messages and reach new audiences.

Territory

Salesforce

JULY 3, 2025

Here are just a few benefits, and the more you grow, the more these do too Saves you time: Automation takes over time-consuming admin tasks, so your team can focus on selling. Whether it’s tracking deal progress, managing customer support, or collaborating , your CRM crosses over every team, helping you stay together.

Technique

SaaStr

AUGUST 7, 2025

The Build vs. Adapt Decision Most companies would have tried to enable the existing team to sell both products. Every person had to learn the opposite product they weren’t selling. Who were your closest cross-functional colleagues? All were wildly successful and changed how we sell today. What did you learn?

GTM

Salesforce

DECEMBER 20, 2024

You can also send content targeted to the buying committee within a company that builds on presentations, pitch decks, and overall messaging. However, if you don’t make time to understand them, you could be leaving revenue on the table. For example, you can host personalized events to get face-time with customers.

B2B

RingDNA

MARCH 26, 2025

If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. For example, say you sell commercial property insurance. SDRs & Sales Reps: LinkedIn is the perfect playground for social selling. Forget cold calling as your only tool.

Closing

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell

PandaDoc

MARCH 25, 2025

If youre selling a cup of coffee, the options are relatively simple. Identifying upsell and cross-sell opportunities to drive continued revenue growth. To navigate these challenges effectively, sales teams must focus on relationship-building, patience, and problem-solving rather than just product pitching.

Objectives and Key Results

SaaStr

AUGUST 1, 2025

The Making of a Vertical SaaS Giant: Inside ServiceTitan’s Journey When Ross Beastman joined ServiceTitan in 2018 as employee #354, venture capitalists were telling him he was “crazy” to sell software to plumbers. The phone call to his wife was simple: “I’m going to Los Angeles to sell software to plumbers.”

Non-Profits

Sales Hacker

JULY 1, 2025

You need to make sure that you’re not crossing your wires. And, what that meant in practice was that teams that I think historically would’ve sat in silos actually were very sort of like [00:08:00] cross collaborative at ramp. Because now we’re talking a lot about signal based selling, you know, signals.

GTM

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. Business-to-business (B2B) A model in which businesses sell products or services directly to other businesses.

Objectives and Key Results

Hubspot

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Clients

Highspot

APRIL 9, 2025

No more edits or deletions that accidentally cross the line. With Highspot, coaching becomes part of the selling process. For example, your highest-performing specialists might consistently use a specific pitch deck other specialists overlook. Embed coaching into daily workflows. You cant optimize what you cant see.

Relationship Management

Salesforce

JULY 17, 2025

The B2B buying experience is no longer about email blasts, PDF pitch decks, and a one-size-fits-all follow-up from sales. It must account for buying groups, cross-functional decisions, longer sales cycles, and the rise of AI agents brokering information on your buyer’s behalf. The four (fixable) problems with B2B personalization 1.

B2B

Martech

JULY 18, 2025

Cross-platform usage: X/Twitter users have the most commonality with Reddit (66.4%) and Discord (69.3%) users. Skip the heavy-handed sales pitch. Brands like Adobe do this well by using creative examples that spark interest without pushing a hard sell. Other sources report 3.7 hours per month and 4 hours, 40 minutes per month.

B2B

Hubspot

FEBRUARY 13, 2025

Fosters Personalized Customer Understanding SPICED is all about tossing the generic sales pitch. To sell to me, a salesperson would need to understand the challenges of freelancing. They could also pitch an offering like Asana that has multiple boards and calendars to track my due dates. SPICED isnt just about selling.

Sales

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. And we’ve had conversations in the past where it’s like, you’ve got to build division, you’ve got to sell division, and then you’ve got to scale division. You know, we are the we don’t code and we don’t sell, right? It has to be.

GTM

Martech

JULY 28, 2025

There’s a line I don’t cross anymore: shrinking myself to keep the peace. It’s where I stop selling and start explaining. The new networking Some of the best relationships I’ve built this year didn’t come from pitch decks or cold outreach. It wasn’t just self-protection. It was complicity. It’s fine, but it’s loud. Clarity.

Cross-sell

Salesforce

JULY 28, 2025

Multi-format content ecosystems : Don’t rely on one platform; explore cross-platform storytelling and immersive formats across many different channels. Start selling online with Starter Suite Set up your digital storefront, engage customers, and sell more using a commerce-ready platform with integrated tools for every sale.

E-commerce

Salesforce

FEBRUARY 17, 2025

Let’s explore the most effective sales tactics that help you sell smarter and grow faster. Craft a compelling value proposition Effective messaging is central to how to sell better and creating a strong value proposition starts with focusing on your customer. The S.M.A.R.T. A 2024 Pew Research Cente r study found that 58% of U.S.

Territory

Martech

FEBRUARY 25, 2025

Then you pitch it And just like that, the highest-paid voice in the room dismisses it without a second thought. Then, I pitched it to my boss. And if I had approached the pitch differently, I might have gotten the buy-in I needed. Mention it in emails, offhand comments or team discussions leading up to the pitch.

Pitch

Hubspot

JUNE 2, 2025

But, Im seeing more veteran sellers get stonewalled because the prospect on the other end was sick of unsolicited pitches. Ask yourself, if someone called you eight or more times to sell you something, how receptive would you be to their message? Of course, youll still see rookie reps book meetings from cold calls by sheer luck.

Cold Call

Sales Hacker

APRIL 15, 2025

And the founder said, well, get us lots of leads and lots of meetings and we’ll, we’ll sell to them. Like we, we can pitch our product when they get to the meeting, but then the marketer tries [00:07:00] bringing an audience. Like I can go bring a hundred more lookalikes if I know who we’re selling to.

GTM

ConversionXL

JUNE 16, 2022

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. What is cross-selling? Cross-selling is something you’ll be familiar with.

Cross-sell

Veloxy

JUNE 24, 2021

Crafting a killer sales pitch? How you deliver a pitch is far more important that what you actually have to put across. How you deliver a pitch is far more important that what you actually have to put across. Wandering eyes, crossed arms and a stooped posture can quickly drown your message if you’re not paying attention.

Cross-sell

Hubspot

DECEMBER 23, 2021

There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Cross-selling is encouraging the purchase of anything in conjunction with the primary product. Cross-Selling a Cheeseburger. Cross-Selling Example.

Cross-sell

ClickFunnels

JANUARY 26, 2022

Lead Quantity vs. Lead Quality Build a Value Ladder Sales Funnel Add Upsells, Downsells, and Cross Sells to Each Offer Want Russell To Show You How To Build Your First Sales Funnel? We believe that the Value Ladder sales funnel is the best way to sell anything online – and that’s why you should build one for your business!

Cross-sell