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Why Building Relationships in Sales Skyrockets Your Commission

Sales Gravy

When a customer churns, you lose all potential referrals, upsells, and cross-sells they could have generated. The Trust Equation That Changes Everything Most salespeople think selling is about convincing, but selling is about connecting. Real relationships are built on trust, and trust takes time.

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Read the Room: Operationalizing CLG Signals That Actually Matter

Heinz Marketing

This post breaks down how leading revenue teams are cutting through the noise—triaging signals, mapping expansion paths, and building cross-functional systems to act. And across marketing, sales, and customer success, teams are flying blind without a clear view of what buyers and customers are actually signaling.

GTM
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

I have no idea what episode we are currently on, but it’s getting up there. They’re signing the renewals, the cross-sell, up-sell. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. and the expectations?

GTM
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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Product training is a structured learning process that helps team members understand, communicate, and sell a product. According to Gartner, 77% of B2B buyers say their most recent purchase felt “very complex or difficult,” highlighting the importance of thorough product knowledge for anyone selling or supporting a solution.

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Soft Skills Training for Sales Teams: A Step-by-Step Guide

Highspot

In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects. All of these consultative selling factors contribute to stronger client relationships. Strategic thinking helps sales reps tailor pitches that address complex buyer needs.

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17 Best Business Email Templates to Get New Clients & Boost Sales

Hubspot

I've sent business emails for everything from driving referrals to flexing my expertise for prospects to delivering cold pitches — along with a host of other purposes. Your next sentence could easily be a question to open a loop or a short elevator pitch to establish trust and authority. Types of Business Emails 1.

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How to Build a Sales Enablement Training Program

Highspot

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. Are new reps ramping up faster?