Salesforce

NOVEMBER 25, 2024

This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields. Agentforce, Cross-Object Merge Fields, and SMS require Data Cloud as a prerequisite. Cross-Object Merge Fields. If you want to send SMS messages, you’ll need SMS credits.

Cross-sell

Salesforce

JULY 3, 2025

Instead of manually entering data or trying to remember when to check in with a prospect, automation does it for you — so you can focus on building relationships and closing deals. Whether it’s tracking deal progress, managing customer support, or collaborating , your CRM crosses over every team, helping you stay together.

Technique

Salesforce

OCTOBER 29, 2024

Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals. The five-step, door-to-door sales process includes prospecting, approaching, presenting, closing, and following up. Let’s take a closer look at each step of the process.

Objectives and Key Results

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention.

Negotiate

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. For example, say you sell commercial property insurance. I’ve found that prospects seem quite receptive to InMail.

Closing

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM

Highspot

JUNE 19, 2025

Uncover new upsell and cross-sell opportunities Staying engaged with customers as their business evolves helps you understand their changing needs. A personalized sales email that addresses a prospect’s specific challenge, such as a CRM solution for managing leads, demonstrates that you are paying attention and genuinely care.

GTM

Salesforce

APRIL 2, 2025

” The prospect is now in a sales cycle without realizing it. Faster sales cycles : When prospects can tactically engage with your product or service, they understand its value and impact immediately. Data-driven insights: Usage data provides insights into how prospects and customers interact with the product or service.

Product

SaaStr

AUGUST 7, 2025

The Build vs. Adapt Decision Most companies would have tried to enable the existing team to sell both products. Every person had to learn the opposite product they weren’t selling. Who were your closest cross-functional colleagues? All were wildly successful and changed how we sell today. What did you learn?

GTM

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM

Highspot

OCTOBER 14, 2024

If they spend more time on administrative tasks than selling, it’s a sign that responsibilities, technology, and processes may need a closer look. Focusing on the most promising prospects saves your sales team time and increases conversion rates.

Teamwork

Sales Hacker

JANUARY 7, 2025

One of my questions right away was just, you made this transition, at least at Aircall, from APAC and running that to now overseeing you know global what are some of the differences between selling in apac and selling in in north america hmm. Because there is a chapter after the outcome or the promotion or whatever.

GTM

Salesforce

FEBRUARY 3, 2025

Using the right sales terms can make your prospect feel secure instead of defensive, as if they’re investing in an answer rather than being pressured into a decision. You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Quantify the benefit with stats wherever possible.

Objectives and Key Results

Salesforce

FEBRUARY 21, 2025

Once you have determined a prospective location, start marketing in the area to measure interest and generate enthusiasm. In fact, 70% of business decision makers and employees say their prospect and account data comes from too many sources to make sense of it. Rapidly configure new products and promotions. Be consistent.

Contract

Highspot

APRIL 10, 2025

As noted in the Journal of Personal Selling & Sales Management (2020) : “While some might suggest that many of the constituent elements of sales enablementi.e. Youll learn how to equip reps with the right sales collaterals to effectively engage prospects and accelerate deal cycles.

Objectives and Key Results

Salesforce

APRIL 4, 2025

This often means lots of cross-functional collaboration. While marketing in many organizations has become synonymous with messaging and promotion, theres more to it in this age of customer relationships. We all know that selling more to existing customers is one of the keys to profitability and ROI. Heres How You Can Prepare.

Objectives and Key Results

Martech

JULY 18, 2025

It’s one of the few platforms where brand accounts can get immediate feedback and join unfiltered conversations with customers, prospects and competitors. Cross-platform usage: X/Twitter users have the most commonality with Reddit (66.4%) and Discord (69.3%) users. You can reply, DM, quote-tweet, and join public threads. Stay flexible.

B2B

Sales Hacker

FEBRUARY 24, 2025

Cross-promotion of tools and services: Their videos often demonstrate how to use Ahrefs’ tools, subtly promoting their services while providing value. Provide value, dont sell B2B decision-makers seek valuable information and answers, not fluff. case studies from our own marketing experiments. Pain-point explainers.

B2B

Salesforce

OCTOBER 18, 2024

Create an ideal customer profile to target prospects who are mostly likely to spend their hard-earned money on your product or service. Some online ventures to consider: Affiliate marketing: If you already have a blog or website with a loyal following, you could earn commission by promoting other people’s products or services.

Minimum Viable Product

Salesforce

JULY 28, 2025

Influencers: Use social media following and reach to promote brands, products, and ideas. Multi-format content ecosystems : Don’t rely on one platform; explore cross-platform storytelling and immersive formats across many different channels. This positions you as a business partner rather than just a promotional channel.

E-commerce

Salesforce

MARCH 3, 2025

You have a complex, high-end prospect, and you know it will take finesse to close the deal. A Deal Desk is a cross-functional team that streamlines the closing of sales complex and non-standard deals, handling everything from quote to cash. How do you manage it while keeping track of all the moving parts?

Legal

Sales Hacker

MAY 30, 2025

Pipegen Tuesdays to rally both teams on prospecting. Shared decision-making on pricing, packaging, and promotions. Lisa Horner (CMO) and Marcy Campbell (CRO) created a cross-functional framework: UCE brings together marketing, sales, customer success, and services. Planning becomes cross-functional by default. An AE lead.

GTM

Hubspot

JUNE 2, 2025

It was never my favorite way to spend a few hours, but it worked well enough that I would use cold calling regularly to keep my pipeline full of prospects. But, Im seeing more veteran sellers get stonewalled because the prospect on the other end was sick of unsolicited pitches. cold call attempts to reach a prospect in 2007.

Cold Call

Hubspot

SEPTEMBER 6, 2022

According to HubSpot’s 2022 Sales Strategy Report , the third most popular goal for sales professionals in 2022 is prioritizing relationships with existing customers over new ones, and they’ll do so through upselling and cross-selling. How are reps cross-selling? How are reps down-selling? How are reps upselling?

Cross-sell

Sales Pop!

MAY 26, 2023

Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. The goal of sales enablement is to improve the productivity, efficiency, and effectiveness of the sales team, by providing them with the necessary resources to engage and convert prospects into customers.

Objectives and Key Results

ClickFunnels

JANUARY 26, 2022

Lead Quantity vs. Lead Quality Build a Value Ladder Sales Funnel Add Upsells, Downsells, and Cross Sells to Each Offer Want Russell To Show You How To Build Your First Sales Funnel? Note that there’s a difference between lead generation and sales prospecting. Typically: Lead generation is automated, sales prospecting is manual.

Cross-sell

Sales Pop!

FEBRUARY 27, 2022

For example, selling to a person who is more advanced in age is considerably different from someone young or middle-aged. An older person will probably not be a good prospect for a new home or a new car, whereas someone of prime earning age will be perfect for these items. Age, of course, is a more obvious gauge of preferences.

Cross-sell

Martech

JUNE 12, 2024

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same. Services 1.

Customers

SaaStr

APRIL 28, 2022

Snowflake’s account-based marketing aims to engage key decision-makers at the must-win accounts through strategic, cross-functional campaigns. This information will give you your top targets, and it will also inform what marketing and sales content you should promote per segment. Integrated ABM: Flipping the Funnel. Key Takeaways.

Cross-sell

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. How is AI Changing Sales?

Sales

Hubspot

MARCH 7, 2018

Upsell/Cross-Sell Rates. Net Promoter Score (NPS). Of the new prospects your reps reach out to, how many convert to customers ? Are lower-performing reps approaching bad-fit prospects? Compare conversion rates to the number of prospects a rep reaches out to. Upsell/Cross-Sell Rates.

Territory

Sales Pop!

MARCH 9, 2022

By 2023, it is expected to have crossed the 20% mark. Implementing a retail calendar that captures events such as bank holidays , paydays, and seasons can help you plan sales-improving tactical promotions. Establish your defining selling proposition. Exclusive rights to selling a renowned brand’s product.

E-commerce

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. selling a different product or upgrading their current product to a new version).

Inside sales

Heinz Marketing

SEPTEMBER 29, 2022

At the top stage of the funnel, you have prospects who are aware of your brand. As these prospects move further down the funnel, the number of leads gradually reduces. Most of us marketers are focused on a traditional revenue funnel – cone-shaped with awareness at the top and purchase at the bottom. Advantages of Bow Tie Funnel.

Profit margin

Veloxy

MAY 3, 2022

As you already know, there are actual sales resources , and then there are promotional tools disguised as sales resources. Number of prospects. Helps your sales team spend more time on the selling activities that produce revenue. Helps perfect your sales process in order to sell more. Sales Calculators. Sales quota.

Sell

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Action #1: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B

Sales Hacker

NOVEMBER 16, 2021

Use prospect search filters. Mailshake is a lead generation tool that lets brands automate their prospecting outreach via email, social, and phone. Unlike traditional email marketing solutions, this automated solution enables you to send personalized cold emails at scale, then engage with these prospects via phone and social.

Lead generation