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The email marketer’s guide to effective marketing automation

Martech

I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails. Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. It must be a substantial part of every email marketing program.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. billion in the U.S.,

Retail 129
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8 KPIs Every Sales Manager Should Measure in 2018

Hubspot

Upsell/Cross-Sell Rates. Net Promoter Score (NPS). For example, if two locations see relatively similar sales volume in January, try implementing a promotional sale in one location and not the other in February to see if it drives sales. Upsell/Cross-Sell Rates. Net Promoter Score (NPS).

Territory 101
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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

79% reported that AI helped them focus more on the selling part. Retailers have already been harnessing the power of face recognition with tools like FaceMe to detect age, gender, facial expression, and head orientation. Case in point: Silver Peak hired Aviso , an AI-guided selling platform, to predict quarterly business.

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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.

GTM 82
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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). Strategize. Media Buying Tips.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) but those that take it even a step further by being incredibly intentional about promoting the next generation of female salespeople and making their path a little easier.