RingDNA

MARCH 26, 2025

If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. For example, say you sell commercial property insurance. SDRs & Sales Reps: LinkedIn is the perfect playground for social selling. Forget cold calling as your only tool.

Closing 62

Closing B2B Sell Referrals 62

Partners in Excellence

AUGUST 30, 2022

They had invested a lot in training, content, and other programs to support the account based selling focus. Sometimes, I think we make Account Planning and Account Based Selling more complicated than it needs to be. Account based selling is no different. But things weren’t changing. It's Account Planning Season.

Sell 129

Sell Territory Cross-sell Referrals 129

The 5% Institute

DECEMBER 2, 2019

Then there is key account management and strategic account management – what is the difference? Finally – happy clients provide referrals. Referrals help you overcome these early. What Is Key & Strategic Account Management. In sales, there are opportunities to up sell, as well as cross selling.

Account management 98

Account management Objectives and Key Results Cross-sell Strategize 98

ConversionXL

OCTOBER 7, 2022

Can you lower costs by removing steps to market or sell your product (e.g., It achieved this through strategic content marketing. Upsell and cross-sell products to increase average order value. Upselling and cross-selling are different tactics with the same goal: encouraging customers to spend more than they intended.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? A useful ICP is a strategic document that takes more than just an internal brainstorm session. What type of accounts do we not sell to? Most referrals. By Brittany Lieu , Marketing Consultant at Heinz Marketing. Validating Your ICP with Data. Predictive Data.

Customers 122

Customers Objectives and Key Results Cross-sell CRM 122

Partners in Excellence

AUGUST 25, 2014

Become a strategic partner. But we probably won’t achieve all the growth we need to achieve by relying on upgrades and cross sell to our current customers. How can we leverage referrals from our current customers within the account? “Congratulations, You Are Now Part Of Our Strategic… No related posts.

Territory 119

Territory Cross-sell Strategize Account management 119

Sales Hacker

APRIL 25, 2025

They orchestrate deals, bringing in execs, solution engineers, and cross-functional allies. Cartas customer onboarding didnt just reduce churn, it became a flywheel for expansion, referrals, and upsell across PE and VC networks. Dont be the hero, be the quarterback You don’t have to be the hero. Be the quarterback of the deal.

Growth 68

Growth GTM Cross-sell Negotiate 68

ConversionXL

JANUARY 26, 2017

” In one case study, retention marketing software firm Windsor Circle shared how much one of its clients benefitted from strategic post-purchase emails. Incentives and prompts for your referral program. The revenue implications of a strategically crafted receipt are huge too. A request for customer feedback. Image Source.

Cross-sell 120

Cross-sell Retail Referrals Education 120

Score More Sales

AUGUST 11, 2011

Others are strategizing on and successfully growing revenues. Use an automated system to set next actions with clients and strategic partners too. Remember that strategic (or referral) partners can refer you many companies over time, so why are you not contacting them on a regular basis? Social Selling. Categories.

Niche 103

Niche Strategize Cross-sell Referrals 103

The 5% Institute

OCTOBER 13, 2019

Strategy selling, also known as strategic selling; is the step by step system you put together to serve more qualified clients and win more sales. What Is Strategy Selling? Strategy Selling #1 – Prior To Contact. Both plans are crucial when building out your strategy selling foundation. Lead Generation.

Sell 98

Sell Cross-sell Lead generation Referrals 98

The 5% Institute

MAY 28, 2023

This metaphorical ladder is known as the sales ladder, a strategic framework designed to optimize the customer journey and maximize sales. A sales ladder is a strategic framework that outlines the various stages a customer goes through before making a purchase and becoming a loyal advocate of your brand.

Strategize 52

Strategize Cross-sell Objectives and Key Results Referrals 52

Salesforce

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always.

Gaming 95

Gaming Cross-sell Referrals CRM 95

SaaStr

JANUARY 31, 2022

Adding C-level engagements and cross-departmental selling will lengthen your sales cycle but it will provide you with customers who stick and an increased average transaction size. I actively diversify my network via meetups, introductions, and asking for referrals. Cross-team resolution of issues. Territory Development.

Territory 98

Territory Cross-sell Quota Networking 98

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM 78

GTM Engineering Customers Cross-sell 78

Salesforce

APRIL 4, 2025

3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. This often means lots of cross-functional collaboration. They often have more questions, and dont forget that they are prime to make referrals and recommendations. Get that second purchase.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

Sales Hacker

SEPTEMBER 27, 2024

Set up a “Funnel GPS Call” – a call to unify sales, marketing, and partnerships Atlan runs “Funnel GPS Calls,” which are cross-functional meetings that bring sales, marketing, and partnerships together to review the pipeline and align on strategy. Segment daily contributors vs. strategic partners Not all partners play the same role.

GTM 106

GTM Strategize Launch Pipeline 106

PandaDoc

MARCH 25, 2025

If youre selling a cup of coffee, the options are relatively simple. Identifying upsell and cross-sell opportunities to drive continued revenue growth. Customer advocacy efforts, such as case studies and referrals, to further support business growth. The sales process varies greatly depending on the purchase.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Joanne Black is one of the leading authorities in referral selling.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Score More Sales

JULY 20, 2011

Good selling, Richard Sakanashi. . Next post: Social Selling and Brand Building Dogs and Winners From a Cross-Country Drive. Book Review of High Profit Selling by Mark Hunter. Social Selling. Lori, A great list, all good reasons to stop and think. How about this one? link] Lori Richardson. Our Blog Is A Winner!

Cross-sell 91

Cross-sell Consult Niche B2B 91

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. Your reps can spend more time selling and less time writing.

B2B 97

B2B Teamwork Referrals Cross-sell 97

Martech

DECEMBER 21, 2022

As you face challenges with developing your products and services, marketing management continues to move your brand forward with that strategic vision. Sales : Your sales team’s job is to sell your products or services to customers, converting qualified leads into buyers. What are the different types of marketing management?

Objectives and Key Results 102

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 102

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Maybe you’re selling the right products to the wrong audience in the wrong market. However, salespeople tend to miss the bigger picture.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM 66

GTM Engineering Customers Cross-sell 66

ConversionXL

NOVEMBER 29, 2018

You may agonize over the decision to choose one path over the other, but you can save that strategic energy for figuring out how to transition more free users into paying customers. Despite the benefits, getting unpaid users to become paid users—”crossing the penny gap”—is hard. Cross-sells. The formidable penny gap.

Customers 119

Customers Cross-sell Referrals Networking 119

Sales Hacker

MARCH 12, 2023

There are no further objections and you’re crossing the Ts now. Using Sales Engagement Platforms like Outreach , you can strategically place these calls-to-action in your drip sequence to increase response rates. Either Brad will be willing to do a quick call or he will pass the buck to another teammate (referral). approach.

Prospecting 111

Prospecting Cold Call Construction Referrals 111

Salesforce

NOVEMBER 30, 2023

Marketing campaigns are a series of strategic actions designed to promote specific business products and goals executed within a set timeframe. Upsell and cross-sell campaigns encourage customers to purchase higher-value or premium products or services instead of their initial purchase, or complementary products in addition to it.

Campaign 115

Campaign Click Through Rate E-commerce Contact 115

Partners in Excellence

JANUARY 31, 2018

Account Based Marketing/Selling is all the rage today. But having played in this space for more than a few years, a lot of what I see is deja-vu all over again, echoing concepts from the 80’s, 90’s, even before (look at some of the original books on account based selling and when they were published.

Sell 72

Sell Territory Cross-sell Strategize 72

ConversionXL

JUNE 2, 2022

ABM is a company-wide strategic approach to finding and converting specific accounts that add long-term value to your business, both financially and through industry standing and pulling power. instead of you knocking on their door and saying, ‘Hey, I’m going to sell you something.’ Account-based marketing is a team sport.

Lead generation 94

Lead generation Strategize Cross-sell Campaign 94

Salesmate

MAY 15, 2020

Business owners must focus on strategizing and mixing their acquisition and retention efforts. Start a simple yet beneficial loyalty or a referral program and take the help of CRM for automating your marketing efforts. We will suggest providing an add-on to the same so that it can help your upsell or cross-sell strategy too.

Customers 122

Customers CRM Contact Cross-sell 122

Veloxy

MAY 24, 2023

Referral Programs : Encourage satisfied customers to refer your business to their network. Implement referral programs that incentivize customers to share their positive experiences, expanding your reach and increasing the number of warm leads. Learn more about sales enablement.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Outreach

APRIL 25, 2019

Over the years, businesses have used many selling techniques to reframe their sales process and improve performance. Solution Selling. To build a custom solution, practitioners of this technique rarely sell off-the-shelf products. More focus on the communicative aspect of selling, less on strategic/tactical aspects.

Technique 55

Technique B2B Sell Cross-sell 55

Sales Hacker

DECEMBER 22, 2020

million with about 10, and today we’re sitting with 13 people, and we just crossed 2 million in revenue. So the easiest way to look at it is to say, “We can sell more. We can cross-sell. We were profitable in our first month. We scaled in our first year to 446,000 and had about five people. Where is that plan?

Cross-sell 96

Cross-sell Clients Growth Up-sell 96

Sales Hacker

JANUARY 9, 2018

On the flip side, some traits and behavior indicate unfitness for a sales role outright, while others can erode your chances of succeeding in the tough, stressful, and competitive world of selling. To be successful in sales, you have to love selling and be proud of your role. Quit selling if pressure is not your middle name.

Cross-sell 92

Cross-sell Clients Up-sell Technology 92

Sales Hacker

JANUARY 29, 2019

Trend 1: Sales Resolutions around Cross-Departmental Orchestration and Better Handoffs in the Buyer’s Journey. This will save the company in cost and also give reps back the travel time, allowing them to practice and execute on more selling activities. Happy selling, everyone!”. Lars Nilsson – CEO, Sales Source. “My

A/B testing 80

A/B testing Cross-sell Referrals Sales 80

Sales Hacker

AUGUST 2, 2019

Think relationship selling, sales prospecting, and lead nurturing all rolled into one. But with our updated DRIP approach, you’re taking a much more strategic approach to prospecting and lead nurturing — which will help you penetrate the market in record time. Clearly, a typical, email-only drip campaign isn’t enough.

Contact 77

Contact Referrals Appointment Cross-sell 77

The 5% Institute

JULY 7, 2023

Developing Strategic Partnerships Collaborating with strategic partners can expand your reach and drive sales. Explore opportunities for joint promotions, co-marketing campaigns, or cross-selling. Harnessing the Power of Referral Marketing Referral marketing can be a powerful tool for driving sales.

Drivers/motivators 52

Drivers/motivators Referrals Objectives and Key Results Repeat business 52

Hubspot

MARCH 21, 2025

A partner organization forms a strategic relationship with a business to create mutual benefits. For partners looking to scale, this means a huge opportunity to specialize in areas like AI model training, data optimization, and cross-platform automation, offering deeper value to clients while increasing profitability.

Commission 41

Commission Strategize Cross-sell Click Through Rate 41