CRO Confidential: How Customer-First Focus Drives Retention and Revenue With Brex GM of Startups Lucas Fox (Pod 635 + Video)
SaaStr
FEBRUARY 17, 2023
They discuss how Fox helped build a churn-fighting, upselling, and cross-selling machine that continues to generate revenue. Churn vs. Expansion: Where to Start As many startup founders know, in the beginning, acquiring customers is key to getting off the ground. Set Up Tracking Processes. Understand the “Why.”
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