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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. It didn’t even make the Sagefrog priority list in 2022.)

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Sales Vs Selling – What’s The Difference?

The 5% Institute

In the world of business, the terms “sales” and “selling” are often used interchangeably. So what is sales vs selling? While they are closely related, understanding the difference between sales and selling can have a profound impact on the success of your business. What is Sales?

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How to Close a Sales Deal: 7 Effective Techniques

Lead Fuze

They’ll get back up and keep going with the intention of succeeding soon thereafter. Negative comments can drag down the success of a sale, so it’s important to eliminate them. They believe in what they sell. A passion for the product or service you offer can go a long way in closing deals. Now or never close.

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Sales velocity – a guide to what it is and how to calculate it, with formula and examples

PandaDoc

Let’s look at the elements that make up the sales velocity definition. Number of opportunities Sales velocity opportunities do not equal the total number of leads. Opportunities are those prospects that have been qualified by your sales team. More opportunities don’t necessarily mean a higher sales velocity.

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What is Customer Obsession? Steps, Examples, & Importance

Salesforce

“The number one priority at companies with customer-obsessed cultures is providing service and support that makes their customers successful,” said Thomas Miller , senior director of alliances for Trifecta Technologies. They also follow up on feedback and follow through with related solutions.

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How to turn the great buyer resignation into B2B career opportunities

Martech

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Drive the shift from push to pull marketing. Give them control.

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Proven Strategies for Effective Sales Management

Highspot

Sales Planning They develop sales plans, strategies, and tactics to meet or exceed sales goals. This involves identifying target markets, segmenting potential customers, and positioning products or services. Recruitment and Training Building a competent, successful sales team is crucial.