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What’s the Difference Between a Cross-Sell and an Upsell?

RingDNA

The main difference between cross-selling and upselling is what you are offering. Upselling recommends a more advanced version of the same product, while cross-selling suggests a different product that complements the original one. Cross-selling introduces a new product that supports or extends the original purchase.

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Selling AI Tech? Here are 3 Sales Shifts You Need to Make

Cerebral Selling

If you sell AI-powered technology, a recent report by McKinsey shared a sobering statistic that should stop you in your tracks: 8 in 10 companies are using generative AI. Stop Selling Tools. Start Selling Transformation. In Sell The Way Yo Buy , I call this the binary paradox of ROI. But why is this happening?

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How to un-silo your organization and be more customer-centric

Martech

Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding. Connect functional groups and leverage talent and technology via shared goals and connected data.

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How to make the jump from product-market fit to platform-market fit

Martech

Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. He’s not just selling individual products; he’s bundling solutions that solve pain points across multiple areas of a client’s business, increasing cross-product value and making the platform more attractive and sticky for customers.

GTM
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How to revamp your lead scoring strategy for 2025

Martech

Technology stack Leads using technologies that integrate with or complement your solution should receive additional points. Existing customers Take note of existing customers to identify opportunities for up-selling and cross-selling, which can be beneficial for improving lead scoring.

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CDP and customer experience: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity. I am trained with MarTech content. Here’s something somebody asked me!

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.