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What is cross-selling? Everything you need to know to increase sales and customer value

PandaDoc

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Effective cross-selling helps customers find new products they genuinely need, so theyll leave more satisfied with your business and remain more loyal, too. What is cross-selling in sales?

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How to un-silo your organization and be more customer-centric

Martech

Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding. A previous column showcased seven content strategies for using martech insight and talent to upsell and engage customers.

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4 Unexpected Learnings from Databricks’ Sales Growth Machine From Its VP of Sales

SaaStr

Scorecards evolve with company maturity – What made a great hire four years ago isn’t the same today; Databricks reduced emphasis on big data selling experience as the company grew, showing how hiring criteria must adapt. “We asked our cross-functional partners to describe our team in three words,” Cuibo explains.

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10 Sales Automation Tips For Startups (Tools & Techniques)

Salesforce

Here are just a few benefits, and the more you grow, the more these do too Saves you time: Automation takes over time-consuming admin tasks, so your team can focus on selling. Whether it’s tracking deal progress, managing customer support, or collaborating , your CRM crosses over every team, helping you stay together.

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Soft Skills Training for Sales Teams: A Step-by-Step Guide

Highspot

Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships. Common training techniques include interactive workshops, role-playing exercises, and ongoing coaching. Below are the top 10 skills to nurture: 1.

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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Product training techniques like gamification keep teams motivated. Product training is a structured learning process that helps team members understand, communicate, and sell a product. Key Takeaways Product training is essential for anyone responsible for taking a product to market. What is Product Training?

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How to Build a Sales Enablement Training Program

Highspot

It’s typically a cross-functional initiative between sales and marketing. The program covers everything from onboarding and product knowledge to sales techniques and workflows. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers.