Search Engine Land

FEBRUARY 28, 2023

We recently found success for a client in the educational services industry struggling with a negative People also ask question about one of their products. The approach Our initial ORM strategy was to try and push out that negative PAA by promoting the positive PAAs, which ranked below it. This worked as a temporary fix.

CTR 86

CTR Clients Click Through Rate Education 86

ConversionXL

JUNE 23, 2020

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). If your click-through rate (CTR) is declining for display ads, advertorials can help. Strike a balance between informational and promotional content.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

MAY 25, 2016

Have you ever had any formal or informal paid advertising training or education? This type of promotion is more light touch and cheaper. This type of promotion is higher commitment than reading a blog post, so it will be more expensive. If you have, you’re one of the lucky few. 1) How Do I Manage My Budget?

CTR 74

CTR Sports Finance Campaign 74

ConversionXL

NOVEMBER 10, 2020

Several reps even tried to start by educating me about the problem, despite the fact that I had already already bought in on solving the problem and using a SaaS tool as the solution. This links the tools we sell to the ideas we promote, allowing our audience to choose their own journey and build a long-term relationship with our brand.

Strategize 139

Strategize Teamwork Education Follow-up 139

Hubspot

JUNE 29, 2020

A Text Ad shows up in a member's right column, where other promoted content lives, while Message Ads are sent directly to inboxes. LinkedIn's emphasis on professional content makes Pages the perfect place for them to promote its company culture. The Content Ad above promotes an ebook about supply chain management. Image Source.

CTR 101

CTR Campaign Promote Launch 101

Sales Hacker

JUNE 26, 2020

We concentrated on evergreen, educational content for our blog to address this stage, and we placed a heavy focus on SEO. They paid particular attention to the language clients used, so they could use it in their copy and promotional materials. When we ran an ad in our client’s own language, we saw CTR increase four-fold.

Referrals 131

Referrals CTR CRM Cross-sell 131

Hubspot

JANUARY 21, 2013

More and more marketers are turning to LinkedIn to promote their products, services, and content. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Look at the CTR of each ad.

Campaign 78

Campaign CTR Non-Profits CRM 78

Hubspot

FEBRUARY 27, 2019

If you are looking to target people who have a particular educational background, you can target your ads based on schools. Follower ads promote your LinkedIn Company Page and use LinkedIn profile data to personalize each ad. Spotlight ads promote a special offering and use LinkedIn profile data to personalize each ad.

Campaign 101

Campaign CTR Click Through Rate CRM 101

Hubspot

NOVEMBER 24, 2017

How recently have you promoted the post in an email? How recently have you promoted the post in an email? CTR: Clicks divided by impressions. It may be helpful to look at the changes in Clicks, Impressions, and CTR individually, as checking all of them gives you this: A little overwhelming, no? Here's the issue.

CTR 78

CTR Angle Engineering Promote 78

Heinz Marketing

MAY 14, 2024

For example, if optimizing campaign performance is a priority, KPIs like return on ad spend (ROAS), click-through rates (CTR), or cost per acquisition (CPA) can provide valuable insights into the effectiveness of your marketing efforts. Understanding Attribution Models: Educate stakeholders on the different attribution models being used.

Customers 113

Customers E-commerce Campaign Drivers/motivators 113

ClickFunnels

NOVEMBER 28, 2022

They only try to promote one thing (whether it be a lead magnet or a product) at a time. Instapage tested a website experience up against a landing page experience and found the following results… The landing page had nearly 3x the conversion rate despite a lower CTR. The total spend on the landing page is $800 less.

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

Hubspot

MAY 6, 2021

Your job here isn’t to promote your brand but to make a purchase as seamless as possible, so it’s simple for people to click “Buy.”. Instead of blindly marketing to the masses, you must be strategic and tie your sales directly to your promotion efforts. Let's keep going on this outdoor theme with a promotional email from Backcountry.

CTR 101

CTR Campaign Retail Promote 101

Search Engine Land

NOVEMBER 7, 2022

This content is not intended to sell something or promote the brand, but rather educate, entertain, or empower prospects. CTR, or click-through rate, is the percentage of people visiting a webpage who click a specific link. The best CTRs on a search engine results page belong to the top 5 positions. What is SEO?

User Experience 103

User Experience CTR Click Through Rate Engineering 103

ConversionXL

OCTOBER 19, 2021

share posts to promote your business, convert readers, and generate profits ? Uber uses short-form video posts with concise copy to educate followers, including CTA links for users to learn more. . Make cross-promotion part of your marketing strategy. Content can be driven by your audience insights and competitive analysis.

CTR 134

CTR Follow-up Networking Start-ups 134

Hubspot

FEBRUARY 2, 2012

This information should help you make both an educated decision when choosing the most appropriate email format to meet your specific goals. When you promote one main message and call-to-action, it will be easy for you to track progress , such as click-through rate, conversion rate, and leads generated from the individual send.

CTR 77

CTR Click Through Rate Contact Negotiate 77

Salesforce

FEBRUARY 3, 2025

Tracking data like click-through rate (CTR) , engagement, or even conversions can help you to create more personalized marketing campaigns. With this data, you can personalize your marketing, recommend relevant products, and choose the best times to engage customers through emails or promotions.

Customers 52

Customers CRM CTR Click Through Rate 52

Search Engine Land

JULY 28, 2023

Visibility metrics (impressions and CTR) Impressions refer to how often your video’s thumbnail is shown to people on YouTube, while the CTR shows how often people click on it to watch the video. Having high impressions but low CTR can suggest your title or thumbnail needs a bit of tweaking. Having well-optimized metadata.

CTR 67

CTR Click Through Rate Promote Entertainment 67

ConversionXL

NOVEMBER 28, 2022

Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. Watch Now” promotes urgency. Creators promoting your Hashtag Challenge) as an In-Feed Ad or TopView.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

JANUARY 22, 2020

This is how different types of content can work together — you can use one platform to promote another. As a consumer, I would trust a company that's knowledgeable about their industry more than a brand with no educational content. And, if followers want more information, you can always link back to your sources, boosting CTR for you.

Customers 91

Customers CTR Follow-up Promote 91

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.

Campaign 78

Campaign CTR Non-Profits Start-ups 78

Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Non-promotional. Educational. This can happen in the wake of social promotion, a loss of referral links on high traffic sites, or a shift in organic search rank. Entertaining. Solutions based.

CTR 78

CTR Promote Entertainment Follow-up 78

ConversionXL

OCTOBER 4, 2021

Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . CTR in a non-segmented email campaign 88% of users agree that they are more likely to respond to an email favorably if it looks like it’s been specifically created for them.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Sales Hacker

JULY 15, 2021

So you can focus your marketing efforts on the top 50 education SaaS brands in the USA. It’s the potential number of people who could see your promotion. Click-through rate (CTR): Is the number of clicks your ad gets divided by the number of times they show your ad (impressions). ABM is hyper-focused.

Objectives and Key Results 114

Objectives and Key Results Profit margin Contract Campaign 114

Hubspot

OCTOBER 9, 2019

Promote: Promote your blog post on social media and email newsletters to generate traffic. Post and promote. When you post a new blog or content offer, you can promote it to your followers/subscribers for a quick traffic boost. When your readers become promoters of your content, your traffic will increase.

A/B testing 78

A/B testing CTR Engineering Referrals 78

Hubspot

MAY 16, 2017

At Socedo , our nurture emails get a 1% CTR on average. A 2% CTR is now considered "good". Unlike traditional lead scoring, where your leads' actions are limited by the amount of content you create and promote, tracking keywords and social actions in this way could give you hundreds or even thousands of results.

Campaign 78

Campaign CTR Click Through Rate Follow-up 78

Search Engine Land

NOVEMBER 17, 2023

Give up on ever making money, sharing your work with others, or promoting your products or services. Promotes the company’s value proposition of saving money. And why do businesses promote themselves online? However, not everyone felt that any presence of commercial promotion online would count as spam.

Engineering 121

Engineering Niche Promote Up-sell 121

Heinz Marketing

AUGUST 28, 2023

Distribution Channels: Choose the platforms where you’ll publish and promote your content. Your content should educate, entertain, or solve problems for your readers. Click-Through Rate (CTR): Evaluate the effectiveness of your ad campaigns by measuring the percentage of users who click on your ads.

B2B 93

B2B Objectives and Key Results Click Through Rate Strategize 93

Hubspot

MAY 23, 2019

Google offers endless options for marketers to promote their products, so how is this network different? The standard CTR for this network is still under 0.5%. In-market segments are Google users interested in broad categories of products and services, including real estate, education, home and garden, sports and fitness, and more.

Networking 78

Networking CTR Agriculture Campaign 78

Hubspot

FEBRUARY 3, 2012

The key to promoting relevant content in email is to provide an offer that is connected to the initial request. For instance, you can do A/B testing of the landing pages you're promoting in your emails. click-through rate (CTR), but can you also see if that communication contributed to generating new leads?

A/B testing 77

A/B testing CTR Click Through Rate Contact 77

Hubspot

MAY 28, 2020

Similar to Duolingo , the app combines reading and listening, as well as vocal recording, to provide an immersive educational experience for its students. Though the things in the listicle do promote organizational structure, it's almost impossible to guess what the article will contain. Clickbait Ads.

CTR 100

CTR Click Through Rate Entertainment Follow-up 100

Search Engine Land

JANUARY 25, 2024

Education status. You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc. Best for: Calls to action, promoting additional content, and maintaining engagement. Creating visually appealing thumbnails that accurately represent the video content can be crucial in CTR.

Objectives and Key Results 102

Objectives and Key Results Campaign Finance Real Estate 102

Search Engine Land

NOVEMBER 8, 2022

For example, one of the checkpoints is to look at the business’s key people to see: How they are referenced and promoted on the site. Better CTR means higher search engagement which leads to greater potential for paid ad clicks which means Google, advertisers and search users all have a better experience. Authenticity is key.

Non-Profits 90

Non-Profits Objectives and Key Results Intrinsic Real Estate 90

Hubspot

AUGUST 26, 2015

When you select this option, Facebook will prompt you to enter the URL you're looking to promote. However, if you're looking to build brand awareness or promote a widely appealing offer, feel free to focus on a more general audience. Let's say, for sake of this post, that you're looking to drive more traffic to your website.

Objectives and Key Results 78

Objectives and Key Results Campaign CTR Click Through Rate 78

Hubspot

SEPTEMBER 17, 2018

Educational or How-To Videos. For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. Do all of your drafting in Google Docs to promote collaboration and real-time commenting. Case Study and Customer Testimonial Videos. YouTube is also (surprise, surprise!)

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. The most common tactic is to simply promote your highest value offers, like a free trial of your product, a request for a demo, etc. What should you be featuring in your image ads?

Campaign 78

Campaign Networking Promote CTR 78

Hubspot

NOVEMBER 8, 2019

When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for amyotrophic lateral sclerosis (ALS) disease. This helps build social proof that their product works without seeming promotional. The best people to promote your brand are your current customers.

Campaign 53

Campaign Promote Entertainment Launch 53

Hubspot

JUNE 12, 2018

Featured snippets and other on-page search features are taking a toll on CTR from SERPs. If our existing content was slowly but surely losing clicks to featured snippets in search, and our new content wasn't consistently earning as much traffic from promotional channels like social, we needed to offset those losses.

Real Estate 78

Real Estate Growth Start-ups CTR 78