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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Identify your target audience and anti-audience Target audience (SOM) : People actively seeking the specific benefits, price points and features your product offers. It’s the landing page’s job to convert.”

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How To Build the Email List of Your Dreams

Salesforce

Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. You can get started right away by sharing the value of your products or services.

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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

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Case study: How to get rid of a negative ‘People also ask’ result

Search Engine Land

You must keep up with Google’s ever-changing algorithms and rich results, including the People also ask box. We recently found success for a client in the educational services industry struggling with a negative People also ask question about one of their products. Our target PAA question read "When was [product] invented?"

CTR 92
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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Follow the link at the end of this blog post to download the full list of tips and access your free one-hour consultation for more bespoke advice and tactics. While this not only drains your budget, it also leads to product disapprovals due to incorrect stock status. So, what’s the solution to this problem?

Price 103
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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Search Engine Land

Follow the link at the end of this blog post to download the full list of tips and access your free one-hour consultation for more bespoke advice and tactics. While this not only drains your budget, it also leads to product disapprovals due to incorrect stock status. So, what’s the solution to this problem?

Price 84
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3 last-minute Amazon optimization tips for the holidays

Search Engine Land

Why product optimization is worth the effort. Many ecommerce players fight tooth and nail to get their products listed on Amazon, only to take a step back once they’ve been granted the keys to the kingdom. The point is to sell your products, right? One of the most effective tools in your arsenal is product optimization.

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