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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

By summing up the expected traffic in SGE and comparing it to current traffic, we can see if our organic traffic is expected to drop, or even possibly grow, when Google transitions to SGE. Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. CTR in Google SGE (Pessimistic).

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How will Google’s Search Generative Experience impact PPC marketing?

Search Engine Land

.” Impact on CTR Once SGE is fully implemented, the group believes advertisers will see a substantial impact on click-through rates (CTR). Levy noted that his Google Ads representative has already started guiding him away from focusing on metrics like CTR.

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What is quality score and how to use it in PPC

Search Engine Land

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. How well does the landing page follow through on the ad’s promise?

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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

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How Search Generative Experience works and why retrieval-augmented generation is our future

Search Engine Land

I expect more will follow what we’re doing at my agency when they generate content for their clients as the knowledge of the approach becomes more commonplace. It’s like sending someone out to pick up a gourmet cheesesteak from Barclay Prime, and they come back with a veggie sandwich from Subway – not what you asked for.

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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

However, following this strategy is often dangerous due to potential Google Search violations. Service providers circumnavigate this challenge by offering alternative rank names and values, presumably representative of what Google uses internally. In consequence, often, more important website SEO signals worsen or become inconsistent.

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Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value

Search Engine Land

The CTR for the Audience Network expansion was 0.14%, while CTR for Audience Ads running simultaneously was 0.49%. Advertisers must navigate to the settings section of their Search campaign, open up the Exclusions box and add the URLs before clicking save. CPC for the Audience Network expansion was $2.49, $0.71 They were $2.23