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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Networking and partnerships: Collaborate with complementary businesses or influencers in your industry to tap into their audience. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks.

B2B 122
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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Working with them is easy: choose a provider (like RollerAds ), set up a few simple configurations and start collecting a subscriber base, which will become your main asset over time. Up to 10% of website visitors subscribe to notifications from the sites they visit, according to our network statistics. Ad network involvement.

Growth 85
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Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value

Search Engine Land

Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits. Through their multi-channel studies, Microsoft found that accounts that utilized both the Search and Audience Network performed better than those using only Search.

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SEO topic clusters: How to create, measure and analyze

Search Engine Land

Sometimes called content siloing , this approach involves creating a central main content page (pillar page) and connecting it with related subtopic pages through strategic linking. With topic clusters, you can build a network of interconnected content that showcases your expertise and authority in a specific subject. Cluster content.

CTR 133
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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

Once you’ve found some ads convert reasonably well given the whole picture (impressions, CTR, Conversions, profitability), increase the budget & roll them out to more people to see. Your main variables are the title, the picture (if any), the copy, and the targeting. Other Social Networks. Change One Variable at a Time.

CTR 116
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. Your main variables are the title, the picture (if any), the copy, and the targeting. However, if the ad that’s slipping in CTR is a killer at converting, it might be unwise to dump it until it’s under a 1% CTR.

CTR 111