Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. As such, start optimizing early, long before the launch date.

CTR 127

CTR UX User Experience Engineering 127

Search Engine Land

MAY 30, 2023

Being successful on YouTube requires a big budget and professional production equipment. If your target market is on YouTube, you should be there – ready to answer their questions and educate them into remembering, buying and advocating for your product. YouTube is all about clickbait, pop culture and music videos.

Niche 102

Niche Entertainment Education CTR 102

ConversionXL

NOVEMBER 25, 2020

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. You can break them up into three main types—education, entertainment, and self-promotional. Educational content covers videos like how-to’s, tutorials, documentaries, product reviews, and many more.

CTR 129

CTR Entertainment Click Through Rate Education 129

Search Engine Land

MAY 19, 2023

We pull the top 10 ranking pages for your keyword and look up how many websites link to each of them. These are quite intuitive metrics such as the number of searches, but also more complex observations such as the number of start pages (not sub-pages) in the top 10. How is it calculated? Very simple and very actionable.”

Gambling 136

Gambling Niche CTR Strategize 136

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. As you can see, there are many names for marketing managers and many niches for marketing managers. Here is an example of a digital product marketing manager’s job duties: Source: Google Jobs. Others get creative.

Promote 141

Promote Campaign Pitch Niche 141

Search Engine Land

JANUARY 25, 2024

Generally speaking, YouTube ad costs start at $10 per day. But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. Sponsored cards These ads have cards with relevant content, allowing you to run ads featuring upcoming products within videos without interrupting the content.

Objectives and Key Results 129

Objectives and Key Results Campaign Finance Real Estate 129

Hubspot

JANUARY 20, 2021

So, how do you start vlogging? Feel out the competition and find your niche. Before you pull out your camera and start filming, you’ll have to do some strategizing. It starts with finding your niche. Starting with your audience: Does vlogging align with your user persona? Next up is your video title.

Niche 101

Niche Entertainment CTR Follow-up 101

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. The results are largely definition style SEO pages , and therefore it's obvious that a product page wouldn't rank for this query. And, by the way, CTR is an indirect SEO ranking factor. New product messaging.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

FEBRUARY 14, 2024

A focus on user benefits over product or service features. Great sales emails start with a deep understanding of the recipients and their needs. You’ll know exactly what your target audience wants, and you may find you develop a pool of people to support you with new product launches. Social proof or case studies. click-through.

Sales 68

Sales Follow-up Campaign Objectives and Key Results 68

ConversionXL

APRIL 1, 2019

Marketers are intimately familiar with their industry and product. Often, they unknowingly overwhelm or confuse the same visitors they seek to persuade (with long, jargon-filled product pages, for example). Follow-up research highlights how the curse applies to other fields. If not, where does their knowledge start?

Pitch 133

Pitch A/B testing Up-sell Launch 133

Hubspot

FEBRUARY 2, 2017

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. Bookmark this post, and refer to it when you're ready to get started. To start, go to https://www.linkedin.com/ads/. The body of a LinkedIn ad can be up to 75 characters long. Ad Headline.

Campaign 78

Campaign CTR Non-Profits CRM 78

Hubspot

AUGUST 8, 2019

To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. For instance, check out the ad that came up in my search for “hair plugs”. In fact, so many businesses are using ads that organic results often don’t even start until you’re further down the page.

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78

Hubspot

JANUARY 21, 2013

More and more marketers are turning to LinkedIn to promote their products, services, and content. If you're new to LinkedIn ads, reference this post, which will walk you through the steps to set up your own LinkedIn ad campaign. Setting Up Your LinkedIn Ad Campaign. Once in the ads platform, select New Ad Campaign and Start New.

Campaign 78

Campaign CTR Non-Profits CRM 78

Search Engine Land

OCTOBER 11, 2023

It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results. This depends on the niche, business model and keyword types. Google is known for sticking to plans and trying to make its products work. But how big will that impact be?

CTR 136

CTR Electricity Real Estate Angle 136

Hubspot

FEBRUARY 8, 2013

Have you ever done a search for your company's name in a search engine, and another brand comes up in the advertisements? But some people are doing this kind of stuff anyway, and you want to be the first ad to pop up (and maybe the only ad) when someone performs a branded search. Finding a Ridiculously Niche Audience.

Niche 74

Niche Campaign CTR Networking 74

Hubspot

MAY 23, 2017

Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements. Every year, their percentage would go up. Last year, their response was, "All of our clients start as retainers, and now we add projects on top of that.".

Clients 74

Clients Technology Technology Contract 74

Search Engine Land

NOVEMBER 17, 2023

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.

Engineering 130

Engineering Niche Promote Up-sell 130

Lead Fuze

NOVEMBER 24, 2023

Armed with knowledge about keyword tools , leveraging search volume data , using long-tail keywords for niche targeting – you’re well-equipped to scale up in organic rankings while creating engaging content tailored specifically for people searching. Ramp up your SEO game. Start with SEO keywords.

Click Through Rate 90

Click Through Rate Niche Gaming Campaign 90

Search Engine Land

JULY 31, 2023

Clearly focusing on your client’s objectives will inform almost everything about how you set up your programmatic activity. Increase brand awareness around their product? You can keep it hyper-relevant and appear only on specialist sites related to your keyword or broaden the targeting by using it as a starting point.

Campaign 98

Campaign CTR Niche Networking 98

Sales Pop!

JUNE 28, 2021

Some of the most effective tools for increasing revenue are setting up a CRM and automating business processes. Setting up an SMS integration to follow up leads or contact them manually via SMS for HubSpot. For one, you can set up chains of emails that will lead your leads to the decision to buy something step-by-step.

Niche 94

Niche CRM CTR Sales 94

Search Engine Land

NOVEMBER 15, 2022

So now, we all have to navigate an ever-growing complex world of whatever AI + search monopolies dream up next. Perform both top-down and bottom-up analyses to build out initial keyword lists starting with relevance, volume, keyword difficulty (KD), and cost per click (CPC). So let’s get started. Harvest demand.

CTR 99

CTR Start-ups Construction Niche 99

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. They’re often lumped together with other maligned tactics, like cold emails and pop-ups. If your click-through rate (CTR) is declining for display ads, advertorials can help. Advertorials also have their critics.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

NOVEMBER 28, 2022

You can use this to your advantage to sell more products. TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Search Engine Land

MARCH 30, 2023

It’s unique within Google News products because the publisher’s editorial team selects which stories to show readers. Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Discover, universal search and many other niche ecosystem touchpoints).

CTR 140

CTR Angle Click Through Rate Follow-up 140

Hubspot

FEBRUARY 27, 2019

But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. Bookmark this post and refer to it when you're ready to get started. Advertising on LinkedIn is a two-step process: first, setting up your LinkedIn campaign and then, creating your ad(s).

Campaign 101

Campaign CTR Click Through Rate CRM 101

Heinz Marketing

AUGUST 28, 2023

Here are the key steps B2B marketing leaders can take to ensure their strategy sets them up for success: Understand Your Audience Your strategy starts with a deep understanding of your target audience. Define Your Ideal Customer Profile (ICP): Start by creating a detailed description of your ideal customer.

B2B 81

B2B Objectives and Key Results Click Through Rate Strategize 81

Hubspot

SEPTEMBER 16, 2015

In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. Let's get started. 1) Email Marketing Manager.

CTR 76

CTR Lead generation Campaign Sales 76

Hubspot

JUNE 29, 2020

Case studies often explain the thinking, process, and analysis behind how a team or business uses a product or solution. Their case studies are a good place to start. A Text Ad shows up in a member's right column, where other promoted content lives, while Message Ads are sent directly to inboxes. Let’s walk through a few.

CTR 101

CTR Campaign Promote Launch 101

Sales Hacker

JULY 15, 2021

The prospects soak up everything your marketing team has to say. Is the company a perfect product fit? To start with, measure conversions. Click-through rate (CTR): Is the number of clicks your ad gets divided by the number of times they show your ad (impressions). How much do they typically make per year?

Objectives and Key Results 107

Objectives and Key Results Profit margin Contract Campaign 107

ConversionXL

MAY 29, 2013

Too bad you’re screwing them up. Everything starts with the right headline. Like these guys : “Run your business better today” is the best you could come up with? But the ad said clearly “Start your own business”? Always make it about a single problem, single product, single offer.

SQL 132

SQL CTR Follow-up Start-ups 132

Hubspot

JULY 10, 2018

Facebook Lead Ad solves this problem because it allows B2B users to sign up for your offer in just two taps, without leaving the social network. Facebook Lead Ad lets your prospects sign up for your offer inside the social media mobile interface. It’s both targeted to your audience and highly customizable. Case #3: Give before you get.

Campaign 99

Campaign B2B Lead generation CTR 99

ConversionXL

APRIL 3, 2019

When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Did you consider a competitor ?

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114