Search Engine Land

OCTOBER 19, 2023

The advancements in natural language processing (NLP) that started with improving search have given us Transformer-based large language models ( LLMs ). With many of these tools using KGs, now is a good time to start thinking about leveraging knowledge graphs as more than a novelty or something that we just provide data to Google to build.

CTR 144

CTR Follow-up Engineering Presentation 144

Search Engine Land

MAY 5, 2023

Granted, you’ll rank for your brand name anyway, but what about all other questions, queries, and problems surrounding your product or service? A strong brand equals trust, likely improving your click-through rate (CTR). It should be no surprise that rank 1, Page 1 has the highest clicks with close to 25% CTR on mobile.

Trust 100

Trust CTR Non-Profits Click Through Rate 100

ConversionXL

SEPTEMBER 20, 2021

Best practice is to start with organic, understand what techniques work for your content, then boost with paid. . With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Why does YouTube elevate AVD and CTR?

CTR 134

CTR Click Through Rate Non-Profits Represent 134

Search Engine Land

SEPTEMBER 6, 2023

Examples of an effective topic cluster strategy Let’s explore how a topic cluster strategy might work for “Digital Marketing”: Pillar content Start with a comprehensive article or guide covering all aspects of “digital marketing.” sign-ups, downloads, purchases), make sure to track this metric.

CTR 136

CTR User Experience Engineering Strategize 136

Salesforce

JANUARY 29, 2024

Let’s break down the basics of email list building: why you should be doing it and how to get started. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. You can get started right away by sharing the value of your products or services.

CTR 124

CTR CRM Promote Campaign 124

Search Engine Land

OCTOBER 26, 2023

Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Google will optimize its RSA copy to get the best CTR, but sometimes, that CTR doesn’t mean a higher conversion rate or ROAS.

Campaign 106

Campaign A/B testing Objectives and Key Results CTR 106

Search Engine Land

SEPTEMBER 1, 2023

The development team is often a department grab from product or IT, and they end up with task overload. Because of this, SEO tasks end up low on their priority list, so things just sit there. The same survey also mentions that technical changes can take up to three months or longer to go live and start impacting traffic.

CTR 128

CTR X-functional Profit margin Contract 128

Search Engine Land

FEBRUARY 28, 2023

You must keep up with Google’s ever-changing algorithms and rich results, including the People also ask box. We recently found success for a client in the educational services industry struggling with a negative People also ask question about one of their products. Our target PAA question read "When was [product] invented?"

CTR 92

CTR Clients Click Through Rate Education 92

Search Engine Land

JANUARY 19, 2023

In your first 90 days as an enterprise SEO lead , I recommend copying/pasting this as a starting conversation with your data team. All reports listed below should be available to segment by: Market (Locations) Device (Mobile, Desktop) Branded, Non-Branded, Combined Directory breakdown (blog, product pages, category pages, support pages, etc.)

CTR 87

CTR Referrals Start-ups Conversion 87

Search Engine Land

FEBRUARY 27, 2023

Google’s CTR answer just what you’d expect, and this is why SEOs go bananas 2019: Would Google give us a clear statement that outright said it does not currently use CTR directly in their core search ranking algorithm? Of course not. Study: 11 voice search ranking factors analyzed 2018: 63.6%

CTR 93

CTR E-commerce Legal Engineering 93

Search Engine Land

NOVEMBER 15, 2022

So now, we all have to navigate an ever-growing complex world of whatever AI + search monopolies dream up next. Perform both top-down and bottom-up analyses to build out initial keyword lists starting with relevance, volume, keyword difficulty (KD), and cost per click (CPC). So let’s get started. Harvest demand.

CTR 93

CTR Start-ups Construction Niche 93

Search Engine Land

JANUARY 16, 2024

His AARRR framework extends the traditional marketing funnel past a user’s relationship with a product they buy and into their lifetime relationship with the brand they buy it from. Activation : User experiences product or service. Do they buy similar products in a similar order along a similar timeline?

Growth 99

Growth Customers Referrals SQL 99

Hubspot

DECEMBER 18, 2019

This morning, as usual, I started my day by checking my emails. While this process doesn't usually excite me and is just my method for waking up, I came across a subject line that made my heart race with excitement: Knowing that I would be starting my day with a new music video from one of my favorite bands made me smile.

CTR 101

CTR A/B testing Click Through Rate Start-ups 101

ConversionXL

AUGUST 20, 2019

Organic click-through rate (CTR) is declining across the board: The top position had a CTR of 38.7% Search (read: Google ) is still where most buying journeys start. Making your search snippets more clickable is a good place to start. will likely help your page stand out in search and improve its CTR. in May 2014.

CTR 128

CTR Click Through Rate Strategize Follow-up 128

Search Engine Land

OCTOBER 27, 2023

These same principles apply if you do biweekly or mid-month reporting instead of weekly reports, and the final product may look something like this: Example of weekly report for high-volume account Example of a weekly report for an account with limited data Monthly reports Monthly reports should be a staple for any digital marketer.

CTR 118

CTR Click Through Rate Niche Conversion 118

ConversionXL

NOVEMBER 25, 2020

You can break them up into three main types—education, entertainment, and self-promotional. Educational content covers videos like how-to’s, tutorials, documentaries, product reviews, and many more. This content relates strictly to the products and services you provide, and have a very limited audience. Image source ).

CTR 129

CTR Entertainment Click Through Rate Education 129

Lead Fuze

JULY 5, 2021

Deadly marketing on Facebook mistakes should be avoided in your new product launch marketing plan. . That is why it is important to a marketing plan as you are about to launch a new product. . An error-free new product launch marketing plan is what you need! If your product is a highly specialized one (i.e.

Launch 59

Launch Product CTR Up-sell 59

Search Engine Land

OCTOBER 13, 2023

Dr. Adam Juda, Google’s Vice President of Product Management in Search Ads Quality Systems, explained at the federal antitrust trial: The highest bidder doesn’t automatically win the ad auction. This would decrease the overall value of Google’s product. Here’s everything you need to know. Conversion rate.

Price 116

Price CTR Click Through Rate Campaign 116

Search Engine Land

FEBRUARY 12, 2024

Upkeep and content of your older pieces can bring dramatic improvements to top rankings in Google and increase overall organic CTR. As search engines and reader preferences evolve, maintaining up-to-date information becomes crucial for keeping your audience engaged. Start by feeding your old content into the AI tool.

E-commerce 122

E-commerce CTR Engineering Technology 122

ConversionXL

JULY 7, 2020

With Pinterest, however, you can start seeing results in just a few days. . If your products are visual in nature, you’ve won half the battle. But you can succeed with a broader range of topics, like “productivity”: While that design seems pretty simple , the image gathered 25k impressions in roughly 30 days. .

CTR 114

CTR Niche Objectives and Key Results Finance 114

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. As such, start optimizing early, long before the launch date.

CTR 116

CTR UX User Experience Engineering 116

Search Engine Land

MARCH 6, 2023

Google was typically vague, telling Search Engine Land: “Our goal is to encourage advertisers with landing pages that are excessively slow to speed up their sites. Google To Acquire BeatThatQuote.com 2011: BeatThatQuote.com was a price comparison website for loans and financial products.

CTR 84

CTR E-commerce Territory Networking 84

Hubspot

OCTOBER 27, 2020

To consider what ad fatigue is, let's start with an example. Lower Click-Through Rates (CTRs). Your click-through rates (CTR) are arguably among the most important metrics to measure when it comes to tracking and addressing ad fatigue. Social media algorithms are set up so that only the most relevant content appears at the top.

CTR 101

CTR Click Through Rate Campaign A/B testing 101

Sales Pop!

JULY 18, 2022

Let’s get started! For instance, Flodesk is a new product in the market and one of the fastest-growing email marketing software. The process of getting started with email marketing for beginners is made simple by their collection of stunning email templates and high-design forms. Lack of personalization. Incorrect segmentation.

CTR 90

CTR Campaign Click Through Rate Clients 90

Search Engine Land

JULY 31, 2023

Clearly focusing on your client’s objectives will inform almost everything about how you set up your programmatic activity. Increase brand awareness around their product? You can keep it hyper-relevant and appear only on specialist sites related to your keyword or broaden the targeting by using it as a starting point.

Campaign 89

Campaign CTR Niche Networking 89

ConversionXL

APRIL 27, 2017

But First… How Sites Usually Deal with Out of Stock Product Pages. The product is out of stock, but you don’t realize it until you’re ready to buy and check the fine print. Being redirected to a similar product without explanation. Imagine if it were a product you actually wanted. User Experience (UX).

Product 90

Product UX User Experience CTR 90

Search Engine Land

OCTOBER 24, 2023

Up-and-to-the-right charts only get SEOs promoted, not demoted, at the end of the day. And yet, over time, the same up-and-to-the-right charts that get SEOs paid: What does this mean? And that’s exactly why it ended up “miraculously working” after 12+ months. The product is related to Google Docs, which is a good sign.

CTR 105

CTR Drivers/motivators Start-ups Referrals 105

Search Engine Land

DECEMBER 6, 2023

Inventory structuring for an SEO-friendly taxonomy Use generative AI to examine the current content on a website, whether it’s product listings on an online store or the entire collection of articles for a web publisher. Use these insights to expand related content offerings or product inventory to capture organic demand.

Niche 127

Niche User Experience CTR Click Through Rate 127

ConversionXL

APRIL 14, 2021

Picking up a phone and cold calling (or emailing) is just not as effective as it once was—you need to be smarter both when it comes to which users you’re engaging and what kinds of messages you’re using. Getting started with video prospecting. As most good strategies often do—effective video prospecting, starts with the user.

Prospecting 141

Prospecting CTR Objectives and Key Results Cold Call 141

Hubspot

OCTOBER 2, 2018

Setting up owners, users, and permissions. If you haven’t already signed up for GSC, it’s time to do so. Google starts tracking data for your property as soon as you add it to GSC -- even before it’s verified you’re the site owner. A site map isn’t necessary to show up in Google search results. Submitting a site map.

CTR 100

CTR GTM Start-ups Click Through Rate 100

Search Engine Land

NOVEMBER 7, 2022

SEO, or search engine optimization , is the process of optimizing and improving your website (and your website content) so it’s visible in search results, where people are hunting for information, answers, products, and services. SEO includes a set of actions you can carry out to optimize your website and content to show up in searches.

User Experience 106

User Experience CTR Click Through Rate Engineering 106

Search Engine Land

JANUARY 11, 2024

SEO in an enterprise setting, where a website has tens of thousands of pages, is like navigating a labyrinth of tunnels (product and content pages) that constantly shift around every few weeks. However, modern technical SEO platforms flip this challenge into an opportunity to prioritize client SEO security. and Googlebot activity.

Clients 94

Clients CTR Strategize Pitch 94

Salesforce

MAY 17, 2023

Picture it: Product listings without descriptions. For example, a healthcare company that sells diagnostic equipment will likely have a buttoned-up, professional voice and tone to convey gravitas. That’s true even if you sell complex products like wind turbines or (ahem) CRM software. Photography without context. Cut the jargon.

CTR 52

CTR Healthcare Click Through Rate Entertainment 52

Search Engine Land

AUGUST 25, 2023

It’s a deep topic to unpack in a few lines, but here are some pointers to get you started. However, if you can understand the above, it’s a great starting point. For example, is the budget allocated to the right product line or geo to maximize your goal? Sometimes, those items aren’t set up to maximize your goals.

A/B testing 90

A/B testing Strategize CTR Clients 90

Sales Hacker

NOVEMBER 11, 2019

If you need to quickly drum up interest in a large account and have some type of free offer or trial of your product, one tactic you need to try is LinkedIn Ads. To start gaining interest in the other half, last quarter, our CRO decided to run a smart experiment. (Yes, Let me explain. The $5K Experiment.

Process 67

Process CTR Sell Cross-sell 67

ConversionXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. Landing page platform Unbounce boosted conversion rates by 90% by changing their CTA copy from “Start your 30-day trial” to “Start my free 30-day trial.”. How much does it cost?

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

ConversionXL

JUNE 16, 2020

On these days, I would open up Google Analytics , look for pages with declining year-over-year traffic, and spend 30 minutes sprucing up each page. I’d get site editors in a room, open up DeepCrawl , and start assigning reports to people: “You’re fixing long title tags.” Big bets on evergreen content.

CTR 121

CTR A/B testing Click Through Rate Education 121