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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. ActiveCampaign: For automation and segmentation.

B2B
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Mastering AI in search: Best practices and future trends

Search Engine Land

Adapting SEO KPIs to the rise of AI and LLMs Organic clicks and impressions, including engagement, visibility, CTR and average ranking, have traditionally been key SEO metrics. Note : Referral traffic from ChatGPT can be tracked in Google Analytics, providing a partial solution. Get the newsletter search marketers rely on. Processing.

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7 vanity metrics marketers should avoid, and 7 to replace them

Martech

You can identify which channels deliver high-quality, converting visitors by segmenting conversion by traffic source (organic search, paid ads, social media, referral). filling out a form, downloading a resource, requesting a demo). Where to find conversion data: Google Analytics or other website analytics platforms. Vanity metric No.

CTR
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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

It also directly affects the professional opinion your network forms about you, which in turn, affects how likely you are to get sales referrals and other opportunities. After all, your LinkedIn network is vitally important for sales referrals, prospecting and other activities. (By But with a referral, you can hit the ground running.

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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Metrics like average order value (AOV) or lifetime customer value (LCV) reveal how much customers are spending as a result of tailored experiences. Engagement metrics: Are personalized messages resonating?

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How to create an enterprise SEO monthly report

Search Engine Land

Month-over-month, year-over-year Website organic dashboard All should be available to segment by organic, direct, or referral traffic.

CTR
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

High referral traffic is an indication of strong affiliate links or media coverage. Click-through rate (CTR) shows the relationship between the number of views and the number of clicks on an ad or in an email. Based on those figures, your CTR would be 50%. So what’s a good CTR? 50 / 100 x 100 = 50%. 10 / 100 x 100% = 10%.

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