Sales Pop!

MAY 4, 2022

A business’s success depends on how effectively it acquires and retains customers. Therefore, you must develop an effective customer acquisition strategy that delivers value to your customers while generating revenue for your company. What Is Customer Acquisition? Defining Your Target Audience.

Customers 59

Customers Objectives and Key Results Referrals Campaign 59

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. So, how do they get customers?

Growth 78

Growth Territory Referrals Customers 78

Search Engine Land

APRIL 26, 2022

A handful of new updates should help make Google’s Performance Max campaigns more effective. Please visit Search Engine Land for the full article.

Campaign 98

Campaign Customers Engineering 98

Sales Hacker

APRIL 5, 2018

The post Exclusive: How Drift Flipped Traditional Customer Acquisition on its Head (Part One) appeared first on Sales Hacker.

Customers 73

Customers Sales 73

Sales Hacker

JANUARY 4, 2018

The post How to Supercharge Customer Acquisition with 4 Unconventional Outreach Tactics appeared first on Sales Hacker.

Customers 64

Customers Sales 64

Sales Hacker

APRIL 5, 2018

The post Exclusive: How Drift Flipped Traditional Customer Acquisition on its Head (Part Two) appeared first on Sales Hacker.

Customers 69

Customers Sales 69

Search Engine Land

JANUARY 31, 2024

Organic traffic is the traffic acquisition channel by which users reach a website through non-advertising links from organic search results. One key report is the Life cycle collection, which streamlines the analysis of the entire customer funnel from acquisition to retention. What is organic traffic?

Referrals 136

Referrals Cross-sell Engineering Conversion 136

Search Engine Land

APRIL 8, 2024

Google’s potential HubSpot acquisition is expected to face resistance from both U.S. Following the announcement of the potential acquisition last week, antitrust experts weighed in on its potential impact on competition. and European antitrust regulators. Similarly, HubSpot would likely have to make a similar case.

Customer Relationship Management 111

Customer Relationship Management CRM Relationship Management Engineering 111

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

SaaStr

APRIL 20, 2024

Challenges in AI Implementation Companies experimenting with AI in customer support face challenges due to the limitations of current AI technology. The Role of AI in Marketing AI can enhance the customer experience by allowing marketers to own more of the customer journey and provide real-time product demonstrations.

Drivers/motivators 104

Drivers/motivators Growth Product Technology 104

SaaStr

APRIL 13, 2024

First, bear in mind acquisitions are relatively rare. The vast majority of startups will never get one acquisition offer, let alone a good one. They assemble a list of companies they should pay attention to based on media, events, and customer and partner conversations. Dear SaaStr: How Do You Build a Real Exit Strategy?

Cross-sell 107

Cross-sell Engineering Conversion Product 107

Search Engine Land

SEPTEMBER 29, 2023

Through these key reports in GA4, we can review organic data that reflects key local behaviors: Demographic details Traffic acquisition and user acquisition Landing page Library (custom reports) Explore However, none of these reports are perfect. Traffic acquisition : Multiple sessions of traffic from the same user.

Objectives and Key Results 128

Objectives and Key Results Territory Campaign Growth 128

Search Engine Land

APRIL 29, 2024

Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer retention goal.

Campaign 100

Campaign Contact Strategize Conversion 100

Martech

APRIL 22, 2024

According to a release from Webflow, the acquisition is a step toward the company’s vision of creating a Website Experience Platform (WXP). Once a website is built, it’s extremely difficult for marketing teams to personalize it, to experiment to make it better, and to optimize it to meet the varying needs of their customers.

Retail 91

Retail Engineering Conversion Start-ups 91

Martech

MAY 1, 2024

Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer retention goal.

Campaign 77

Campaign Launch Strategize Conversion 77

Veloxy

JANUARY 23, 2024

Wondering how to leave a lasting impression on your customers? Essential elements of field marketing include product sampling, in-person events, and guerrilla marketing tactics that create memorable interactions and directly engage customers to build strong brand loyalty and boost sales. Field marketing might be the answer.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

B2B 120

B2B Cross-sell Pharmaceutical Account management 120

SaaStr

DECEMBER 13, 2023

They’re at almost $500m in ARR, with 1,850 customers, now growing a modest but steady 19% and they have gotten pretty efficient, like most other public SaaS and Cloud leaders. But new products from acquisition have fueled the overall customer count growth to 1,858. #2. Non-GAAP operating margins are now +17%.

Non-Profits 123

Non-Profits Growth Engineering B2B 123

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue. And this is not about cutting salaries or layoffs.

Product 127

Product Contract Drivers/motivators SQL 127

Martech

MARCH 11, 2024

Data hygiene is more than just cleaning and organizing your customer data. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. After all, the customers drive revenue, not solely the platforms providing visibility.

Objectives and Key Results 122

Objectives and Key Results Campaign Government Launch 122

Martech

APRIL 15, 2024

Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its website. It would also mark a return to form for the company, once known for its acquisitions. It was taken private in 2015 for about $5.3 Why we care.

Closing 78

Closing CRM Follow-up Technology 78

Search Engine Land

FEBRUARY 20, 2024

SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. The role of SEO in user activation By definition, user activation is the moment when a user achieves value.

Construction 100

Construction Growth Engineering Service 100

SaaStr

MARCH 12, 2024

It’s a common dream for founders to hope their startup be acquired one day, but what is a company, like Google, really looking for in their acquisitions? First, there are three types of acquisition deals: Talent — To get the expertise on your team and more firepower. You only make money after your investors get their money back.

Negotiate 90

Negotiate Finance Launch Start-ups 90

SaaStr

MAY 25, 2023

And it reminded me of a stretch when over 6 months or so, I met with a series of entrepreneurs that turned down pretty attractive acquisition offers, relatively early in their lifecycle: SaaS Co. #1 Every Big Tech company has a budget for sub-$100m acquisitions. Some are for “tuck-in” acquisition to fill feature gaps.

Sell 144

Sell Price Up-sell Start-ups 144

ConversionXL

SEPTEMBER 20, 2018

As a result, argues Andrew Chen , it’s becoming more expensive to acquire customers. A go-to-market (GtM) strategy is an action plan that specifies how a company will reach target customers and achieve a competitive advantage. ideal customer). customer acquisition process and channels). Target or enemy (i.e.

Go To Market 289

Go To Market GTM Profit margin Education 289

Martech

NOVEMBER 21, 2023

This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. Increase customer engagement.

Conversion 110

Conversion Growth Campaign Lead generation 110

Martech

FEBRUARY 12, 2024

It’s the front line, the data gatherer, the crucial lever businesses use to find their audience and understand customer behavior. The auction-based nature of many performance marketing platforms means that as competition intensifies, so do the costs of acquiring new customers. Pinpoint your most valuable and easily captured customers.

Relationship building 107

Relationship building Repeat business Campaign Strategize 107

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Education 121

Education Territory Growth Technology 121

Pointclear

AUGUST 29, 2011

Jim Dickie is the Managing Partner with CSO Insights ; a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Topping the list of priorities for the next 12 months for marketing is increasing new customer acquisition.

Customers 65

Customers Lead generation Follow-up Prospecting 65

Search Engine Land

SEPTEMBER 7, 2023

I say “some” because while GA4 may look like it can handle custom events, the truth is that this event setup is only good for destination-based events (i.e., Audiences Here is where you can create custom audiences for your GA4 account. This could be a chance to attribute certain campaigns to your own custom channels.

GTM 141

GTM Campaign Follow-up Start-ups 141

Martech

NOVEMBER 3, 2023

Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments. This adds nuance to the existing cost per acquisition or cost per action formula.

Customers 107

Customers Retail Campaign Trust 107

Martech

DECEMBER 27, 2023

Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. How unifying customer profiles is paying off for this iconic travel brand by Jacqueline Dooley. How to optimize sales and marketing processes for efficient customer acquisition by Vladyslav Podoliako.

CRM 97

CRM Strategize Technology Technology 97

SaaStr

FEBRUARY 22, 2024

The team, led by Deepinder Singh Dhingra, has deep enterprise SaaS experience and truly understands their customer’s needs. The team has true empathy for their customers and strong technical skills. #2. We’ve experienced every stage of growth, we’ve gone through our own acquisitions, and we’ve been on all sides of the aisle.

Growth 98

Growth Networking Technology Technology 98

Martech

FEBRUARY 6, 2024

While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. If we’re successful, we cross the finish line with a stable base of happy customers who stay longer and buy more. Your company must add customer marketing to its palette.

B2B 106

B2B Profit margin Sales Growth 106

Martech

OCTOBER 13, 2023

Marketing must generate interest, leads, and an initial core of customers through program and product-driven campaigns. Developing a measurable, repeatable onboarding process that turns sales into customers. The metric of Phase 4 is the metric that means money — customer lifetime value (CLV). Ideal Customer Profile.

B2B 120

B2B Prospecting Gaming Campaign 120

Martech

JANUARY 11, 2024

Many of the brands go back decades and are no strangers to mergers and acquisitions. Both Informa Tech and TechTarget used strategic acquisitions to build their portfolios of properties over the years. According to Informa, the total addressable market (TAM) of the new TechTarget will expand customer reach by more than 10x.

B2B 86

B2B Lead generation Technology Technology 86

Martech

OCTOBER 27, 2023

This has the potential to help lower customer acquisition costs for small and medium-sized businesses. SMBs faced rising customer acquisition costs from 2021 to 2022, with over a third witnessing an increase of 20% or more. Why we care. HubSpot’s research found that 53% of U.S.

CRM 115

CRM B2B Lead generation Price 115