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HubSpot experts share tips for successful CRM implementations

Martech

A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. HubSpot offers resources and personnel to help guide the process and provide support. Processing. And how will the migration work?

CRM
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Measuring customer acquisition cost: Best of the MarTechBot

Martech

Answer: Calculating customer acquisition cost (CAC) is a straightforward process that involves determining the total costs associated with acquiring new customers and dividing that by the number of customers acquired during a specific period. Processing. Prompt: How to calculate CAC?

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AI for Small Business: How to Choose Your Tech Stack

Salesforce

AI tools are designed to mimic portions of human intelligence, specifically information processing and decision-making. For small businesses, AI offers the opportunity to streamline processes, reduce manual effort, and keep overhead costs down. This can help make customers feel special and boost long-term loyalty.

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Why first-party data still reigns even with Google keeping third-party cookies

Martech

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. This unified view enables more personalized and timely marketing efforts, helping build stronger customer relationships.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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Digital asset management and content management systems: Best of the MarTechBot

Martech

Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). This integration allows organizations to streamline their content creation and publishing processes by leveraging the assets stored in the DAM. Here’s how this relationship typically works: 1. Processing.

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Key marketing lessons from startup to scale-up

Martech

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.