SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market 88

Go To Market GTM Non-Profits Quota 88

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG.

Go To Market 104

Go To Market Growth GTM Product 104

Sales Hacker

JANUARY 30, 2024

Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). What You Will Learn: Challenges of entering crowded markets with large incumbents.

GTM 80

GTM UX Finance Growth 80

Sales Hacker

DECEMBER 5, 2023

Writer has one of the best marketing teams and has spread like wildfire with customers, including Spotify, HubSpot, L’Oreal, Accenture, and many more. Writer’s decision to make PLG table stakes and how they leverage their motion to secure enterprise customers. 36:56) May’s strategy for recruiting A players. (42:55)

GTM 95

GTM Customers Finance Represent 95

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Establishes a unique value proposition that resonates with target customers.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Establishes a unique value proposition that resonates with target customers.

Go To Market 52

Go To Market GTM Promote Technique 52

Heinz Marketing

JUNE 30, 2021

Marketing Consultant at Heinz Marketing. A solid go-to-market strategy breaks big ideas into bite-sized, actionable steps so team members can more easily achieve a common goal. What are the key foundational elements that need to be established for our go-to-market strategy to be successful?

Go To Market 126

Go To Market GTM Follow-up Campaign 126

Sales Hacker

JANUARY 17, 2024

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. 25:38) Finding a leader who has your back. (28:19)

GTM 90

GTM CRM Pipeline Go To Market 90

Heinz Marketing

MAY 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a CMO, it can be challenging to create an effective go-to-market (GTM) strategy that drives results. Intent data captures a potential customer’s behavior or interest in a specific product or service.

Go To Market 100

Go To Market GTM Objectives and Key Results Technology 100

Sales Hacker

MARCH 12, 2024

Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. It involves creating a mesh of interconnected products and services that deliver a joint value proposition to customers. The post GTM 85: A $2.6 Early-bird tickets expire next week.

GTM 98

GTM Growth Strategic partnership Pipeline 98

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM.

Go To Market 92

Go To Market GTM Cross-sell Growth 92

Sales Hacker

MARCH 19, 2024

13:38) Marketing’s pivotal role in preparing for a successful exit. (20:29) 20:29) Narrowing down your ideal customer profile (ICP) without breaking the bank. (22:49) 32:35) The power of integrated marketing and team dynamics. (35:26) 43:00) One thing that is working for Katrina in go-to-market right now.

GTM 84

GTM Management Consulting Growth Pipeline 84

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

FEBRUARY 27, 2024

She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea. Discussed in this Episode: The challenges of personalization in marketing and the role of AI in addressing these challenges. 16:04) The future of AI in marketing. (19:32)

GTM 91

GTM Finance Pipeline Growth 91

Sales Hacker

JANUARY 22, 2024

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. Previously, he was the Founder and CEO of Sales Hacker, a global digital media company that he grew and successfully sold to Outreach in 2018. 07:34) The future of offshoring. (09:34)

GTM 82

GTM CRM Pipeline B2B 82

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

GTM 118

GTM Market share Growth Technology 118

Sales Hacker

OCTOBER 17, 2023

Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase.

GTM 105

GTM B2B CRM Launch 105

Salesforce

OCTOBER 31, 2023

Not only have you lost revenue, you’ve lost potential customers to the competition. How do you avoid this and capture customer interest? Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points.

Go To Market 119

Go To Market GTM Objectives and Key Results Price 119

Sales Hacker

JANUARY 2, 2024

He has been a leader at Gong for eight years, previously holding titles of Chief Customer Officer and Chief Operating Officer. What You Will Learn: Eran’s career advice to younger go-to-market professionals. 37:22) One thing that is working for Eran in go-to-market right now.

GTM 89

GTM CRM Pipeline Strategize 89

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Let’s start at the beginning — with the customer. Step 1: Identify Your Ideal Customer Profile (ICP) Who are you selling to?

GTM 97

GTM CRM Pipeline Referrals 97

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 125

GTM B2B Conversion Objectives and Key Results 125

Iannarino

APRIL 1, 2023

As B2B sales organizations continue to reorganize their go-to-market (GTM) sales teams, there is a convergence into revenue teams. These teams comprise sales, marketing, sales operations, sales enablement, and customer success (once called customer service).

B2B 245

B2B GTM Sales Clients 245

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. This is true in life and business.

Go To Market 89

Go To Market GTM Strategize Growth 89

Sales Hacker

NOVEMBER 14, 2023

years as SVP, Global Sales at Klaviyo. He helped scale the sales organization from 15 to 300 people, while growing annual recurring revenue from $25m to over $450m. Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

GTM 92

GTM Growth Referrals Contract 92

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever. Processing.Please wait.

GTM 116

GTM B2B Drivers/motivators Sports 116

Sales Hacker

FEBRUARY 6, 2023

After the sales team returns home, they unpack their bags and hit the streets, energized and excited to hit the ground running. Sales faces a revolving door of change. In truth, in the face of these potent forces, the static GTM plan never really stood a chance. What is continuous GTM planning? stuff happens !

GTM 85

GTM Territory Commission Strategize 85

Veloxy

FEBRUARY 15, 2024

Looking for the best sales podcasts to boost your numbers and master the art of the deal? Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

AUGUST 29, 2023

Previously, he served as the VP of Sales & Services at Mixpanel, where he ran the more than 100-person global revenue team. Before Mixpanel, Meka spent four years at Stripe and scaled and matured its sales organization during the company’s rapid growth from 250 to 2000 people. by Slack), Snackpass and Stytch.

GTM 75

GTM Finance Education Start-ups 75

Sales Hacker

OCTOBER 25, 2023

Zach Lawryk is currently the Head of Global Solutions Consulting at Rippling , previously the VP of Solutions Consulting at Slack , Director of Sales Engineering at Box , and really began his career in tech at Salesforce as a Sales Engineer in 2005. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 93

GTM Consult Sell Engineering 93

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? ” For what?

GTM 71

GTM Cold Call UX Price 71

Sales Hacker

SEPTEMBER 5, 2023

Links and Resources Mel’s LinkedIn: [link] Spekit’s Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 90

GTM Strategize Networking Go To Market 90

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth CRM 118

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. Double down on content exclusively for your audience and buyers This may sound obvious, but often our content efforts are focused on the traditional definition of our ideal customer profile. Get MarTech!

GTM 106

GTM B2B Gaming Education 106

Salesforce

OCTOBER 31, 2023

Not only have you lost revenue, you’ve lost potential customers to the competition. How do you avoid this and capture customer interest? Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points.

Go To Market 72

Go To Market GTM Objectives and Key Results Price 72

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. Keep optimizing your current GTM. A hybrid product-led sales motion is more realistic if your product was not originally built to sell itself. A dedicated growth team is suited to this change.

Go To Market 71

Go To Market Growth GTM X-functional 71

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. It’s time to reduce the customer acquisition cost by experimenting with content marketing and virality. Four mistakes companies make when adding GTM to PLG.

GTM 96

GTM Price Quota Growth 96

Sales Hacker

JULY 17, 2023

Share our media content (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros! In the early stage it’s easy for the founder to be deep with the customer, as you get bigger you’re less connected to each and every customer.

GTM 52

GTM Growth Go To Market Product 52