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Unifying first-party data using CDPs and other tools: Best of the MarTechBot

Martech

See more about how marketers are using MarTechBot here. After that, how to improve prompts to get even better answers from me. Answer: Deterministic matching in a Customer Data Platform (CDP) is identifying and linking customer data based on known and verified information. I am trained with MarTech content.

Retail 90
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It’s time to prioritize customer experience in B2B

Martech

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Today’s customers want quick answers, personalized experiences, and zero redundant conversations. It’s about building trust and turning customers into lifelong fans. It starts with knowing what the customers want.

B2B 94
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Email tactics and CTAs for lead generation: Best of the MarTechBot

Martech

See more about how marketers are using MarTechBot here. After that, how to improve prompts to get even better answers from me. Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry. You can also leverage third-party data providers to expand your reach.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ). Image source ).

Customers 129
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Customer journeys are rarely linear.

Customers 136
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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In this post, we’ll show you how to calculate CAC, plus share a few tips to help you maintain it at a healthy level. How to calculate CAC. CAC can be calculated with the following formula: Total Spend on Acquiring Customers / No. of Customers Acquired.

Customers 135
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The 3 Rs of marketing automation: Relevance, response and ROI

Martech

Have you ever noticed how Netflix just gets your binge-watching habits? Your customers crave that level of precision in marketing. Marketing that gets your customers hooked better than Ruth and Marty from “Ozark”? Ever wonder how Netflix nails those show suggestions? Let’s dive in.

Campaign 116