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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder to measure, but are nonetheless of paramount importance to online businesses, such as customer satisfaction and retention. Popular products”, “Customers who bought this also bought…”, etc.).

UX 115
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How to Use UX Research to Create Smarter A/B Test Variations

ConversionXL

The best possible variation might not be present yet. The best way to identify and mitigate these flaws is via UX research. UX research will help you better understand the causes of conversion issues and prioritize hypotheses. UX Research Methods That Can Make You a Smarter Optimizer. Finally, you try customer interviews.

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. and you can definitely use it for UX and conversion optimization , too. Free UX & Usability course.

UX 126
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How to structure people operations to scale SEO success

Search Engine Land

Designer : Creates images for content and wireframes for pages that need specific custom designs. Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI. Someone should have a job dedicated entirely to SEO and nothing else.

CTR 134
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Website Quality Assurance (QA): The Optimizer’s Guide

ConversionXL

You might also consider combining qualitative user testing data with quantitative survey data to create a UX baseline. A UX baseline serves two purposes: Better understand the effect of your design changes. Better understand how your site’s UX compares with your competitors. The more interaction between UX and QA, the better.

UX 63
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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. How do our customers make the decisions they do? Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. The more “autonomous functions” you have on-site, the more you get to know your customers.

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The Optimizer’s Guide to Proper Website Quality Assurance (QA)

ConversionXL

You might also consider combining that qualitative user testing data described above with quantitative survey data to create a UX baseline. A UX baseline serves two purposes… To better understand the effect of your design changes. . To ensure usability, a good UX thus requires QA thinking. ” (via NN/g).

UX 104