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AI-powered martech releases and news: May 2

Martech

We will start with Meta — which has been injecting AI into all its customer-facing surfaces. Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. These are based on presentation topic and audience type (e.g. Why AI failure, of course!

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Price, Cost, Value Propositions, Value Realization, Value Creation……

Partners in Excellence

“Value” is a critical concept in everything we do, but particularly when we are engaging customers, hoping to present a solution they will buy. Yet too often, we and our customers misunderstand the elements around “value,” as a result, we fail to leverage value to it’s greatest impact.

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Our Unique Value Proposition

Partners in Excellence

“We have these features and functions, no other alternative has those… ” Each of us would be presenting our unique list, thinking those would have an impact on our customers. Any of the alternatives customers consider will help them address their problem. We aren’t helping them succeed.

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9 Sales Presentation Lessons From Steve Jobs’ Iphone Keynote

Gong.io

It’s arguably the best sales presentation of all time, the GOAT if you will. It’s textbook for presentations, specifically ones that are sales in nature. As you watch this Steve Jobs keynote (dare I say, Masterclass), be on the lookout for these 9 sales presentation lessons. Sales Presentation Lesson #1: Demolish the status quo.

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What’s Important To Your Customer?

Partners in Excellence

We know our solutions have to create value for our customers. The challenge, however, is making sure that value we create is important to our customers. We look at all the benefits the customer will get, from the solution. This is really important to the customer–though sometimes they may not realize it.

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Marketo’s January 2024 updates include on-demand webinars, email bot filters and more

Martech

Interactive webinars add on-demand functionality Our schedules can get in the way of attending live events, but this is no longer a blocker for interactive webinars. Thanks to the January updates, on-demand webinar functionality is now available. x to version 3.7.1, This update delivers an enhanced user experience for agents.

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Exploring programmatic SEO: Real-world examples and insights

Search Engine Land

stores with free wifi in X area, hotels that allow dogs in Y area, etc.), X vs. Y Even if you’re not an affiliate or product review site, “X vs. Y” content comparing products or software where you have a database of information is a good candidate for generating a page type programmatically. SUBSCRIBE See terms.