Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Loss aversion Highlight what customers stand to lose if they don’t act. Social proof Probably the most common these days, this concept can enhance trust and credibility. Are you getting the most from your stack?

Drivers/motivators 123

Drivers/motivators Technique Price Trust 123

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me?

Trust 126

Trust Customers Healthcare Service 126

Martech

APRIL 30, 2025

Profit is generated by creating happier customers who stay longer and buy more. Customer lifetime value (CLV) is what we should invest in. Dig deeper: Driving customer growth with value-based B2B marketing Are we optimally organized? Theyre rudimentary and feel inconsistent with a customer focus.

B2B 105

B2B GTM Strategize Commission 105

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. For example, Chipotle’s customers used social media to complain about inconsistencies in portion sizes. This went a long way toward earning back customer trust.

Strategic partnership 131

Strategic partnership Strategic planning Represent Sports 131

Heinz Marketing

AUGUST 9, 2024

However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers. Use AI tools to analyze customer behavior, preferences, and trends. Here’s how you can achieve this balance effectively.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

AUGUST 8, 2024

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

E-commerce 117

E-commerce Objectives and Key Results Hospitality Strategic planning 117

Martech

OCTOBER 25, 2024

Shifting from pilot projects to widespread implementation demands a strategic approach. This multidisciplinary team of decision-makers and experts throughout the organization should encourage responsible and effective adoption, focusing on everything from risk management to upskilling talent to building trust.

Objectives and Key Results 134

Objectives and Key Results Government Trust Technology 134

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Drivers/motivators 127

Drivers/motivators Represent Contact Service 127

Salesforce

OCTOBER 28, 2024

Imagine a world where AI agents handle many of your everyday tasks, freeing you up to focus on what truly matters — building relationships, making strategic decisions, and innovating. This isn’t a distant dream, though: It’s the reality we’re shaping in partnership with our customers at Salesforce.

Trust 111

Trust Represent Legal Customer Relationship Management 111

Martech

DECEMBER 30, 2024

The gaps Ive seen From my vantage point, the barriers to adopting AI and other cutting-edge technologies are as much cultural and strategic as they are technical. The focus on immediate gainssuch as cutting costs or driving short-term sales often comes at the expense of long-term strategic initiatives like AI adoption.

Strategize 122

Strategize Trust Technology Technology 122

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. Consistent brand presence in search results isn’t just about being seen; it’s about being trusted. Processing.

Trust 104

Trust Engineering Growth Niche 104

Martech

DECEMBER 9, 2024

However, hyper-personalization isnt just about algorithmsits about understanding the emotional and cultural context of customer interactions. Omnichannel integration requires human intuition Creating a seamless customer journey across channels is essential, especially as consumers increasingly research online and purchase offline.

Strategize 120

Strategize Campaign Technology Technology 120

Martech

SEPTEMBER 27, 2024

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. If an ad appears alongside harmful or inappropriate content, it can lead to negative associations that erode consumer trust.

Campaign 124

Campaign Conversion Strategize Trust 124

Martech

JULY 29, 2024

Let’s examine how rushing into an AI-driven future without fully understanding it can impact businesses, employees and customers. The customer loses Finally, when the race to adoption outpaces understanding of AI, the end customer also loses. The current success rate of AI initiatives shows this clearly.

Technology 139

Technology Technology Education Follow-up 139

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 108

Cross-sell Drivers/motivators Strategize Promote 108

SaaStr

MAY 2, 2025

For these important strategic documents, he now has a three-party approach: himself, a Salesforce executive, and an AI agent working together. This collaborative approach is delivering superior strategic thinking beyond what either humans or AI could produce independently. And this is where Salesforce wins with AI.

Strategize 99

Strategize Healthcare Drivers/motivators Contact 99

Salesforce

OCTOBER 30, 2024

While AI promises to revolutionize everything from ad targeting to customer service, let’s admit it — there’s still a lot we don’t know. What does “trusted AI” actually mean? Allen Hoem Director Product Management, Einstein Content Insights at Salesforce Question 4: What does “trusted AI” actually mean?

Campaign 111

Campaign Trust Strategize Promote 111

Sales Pop!

MARCH 18, 2024

There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. In this blog post, we will explore five strategic approaches that heavy-haul trucking companies can implement to enhance efficiency in their operations. To enhance relationships with contractors and suppliers.

Strategize 130

Strategize Transportation Drivers/motivators Networking 130

Martech

JULY 1, 2024

Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. The post The failsafe approach to building strategic nurture paths appeared first on MarTech.

Strategize 110

Strategize A/B testing GTM Campaign 110

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. Early customers are often innovators and tech enthusiasts willing to try new solutions, even if the product is incomplete or buggy.

Price 111

Price E-commerce Cross-sell Profit margin 111

Martech

JANUARY 2, 2025

The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. AI powering connected RMN experiences The goal of successful RMNs is to improve the shopping experience for customers. If it doesnt, the ads will alienate customers.

Retail 117

Retail Networking Transportation Hospitality 117

Martech

AUGUST 12, 2024

Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do.

CRM 119

CRM Contact Account management Follow-up 119

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Strategize 131

Strategize B2B B2C Trust 131

Veloxy

DECEMBER 9, 2024

You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. If your Salesforce data is incomplete, outdated, or inconsistent, your team won’t trust it. Customize the interface to fit your sales process. Good data builds trust, and trust drives adoption.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

DECEMBER 6, 2024

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. OpenAI has Custom GPTs Anthropics Claude has projects.

Angle 126

Angle Objectives and Key Results Education Strategize 126

Search Engine Land

FEBRUARY 19, 2024

3-step strategic SEO process To develop an effective SEO strategy, we need three distinct steps: Step 1: SEO research – Keywords, competitors, currently ranking content. This is the first step to understanding your situation and the environment to inform your strategic choices. Comments from customers? Step 1 is SEO research.

Strategize 115

Strategize Niche Angle UX 115

Martech

MAY 1, 2025

What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. It’s tempting to default to “sales pitch” mode and talk at your potential customers instead of to them. Builds trust. Think of YouTube as an opportunity to amplify your message.

B2B 109

B2B B2C Niche Education 109

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Listen to the voice of your customer If you hire a branding agency, they should conduct surveys and/or interview several of your customers.

Strategize 115

Strategize B2B Legal Launch 115

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

X-functional 111

X-functional Territory Customer Relationship Management CRM 111

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Search Engine Land

JULY 29, 2024

It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Traditional SEO alone won’t cut it anymore.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Decision makers appreciate data-driven content that can inform their strategic decisions. Case studies Why.

B2B 106

B2B CTR Click Through Rate Strategic planning 106

Martech

DECEMBER 19, 2024

Every design element affects how users interact with your call to action, from color choices to strategic placement. Blue conveys trust and reliability, which works well for professional services. Mapping CTAs to the customer journey CTAs should align with the users stage in their journey. Does it meet accessibility standards?

A/B testing 121

A/B testing Drivers/motivators CTR Click Through Rate 121

Martech

MARCH 18, 2025

Dig deeper: It’s time for B2B marketing to understand its GTM role From vendor-driven GTM to buyer-controlled AI B2B companies have relied on marketing to capture attention and create demand, sales to convert leads into opportunities and customer success to drive retention and expansion. What replaces it? What replaces it?

GTM 111

GTM B2B Education Consult 111

Sales Pop!

FEBRUARY 23, 2024

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

Service 147

Service Customers CRM Campaign 147

Martech

JUNE 20, 2024

Avoid a demotivated team and a closet full of abandonware by getting that strategic clarity first. Respectable vendors should also be able to provide references to customers with similar use cases to yours. Do : Trust but verify when it comes to vendor claims. Without a foundation in clear objectives (i.e.,

Strategize 104

Strategize Niche Technology Technology 104

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Up to 70% of leaders felt data quality was their biggest challenge when trusting AI with their business success, per Zenhubs recent survey.

Government 110

Government Technology Technology B2C 110