Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. And, while 91% say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them. Barriers to data access.

Customers 137

Customers Campaign Process 137

Martech

APRIL 7, 2022

Because data is central to this dual mandate, we sought to understand how marketers use data to understand customers, build trusted relationships, optimize performance, and maximize the ROI of every investment. Join us as we unpack how data has become central to marketing success.

Trust 92

Trust Presentation Growth Customers 92

Smarter With Gartner

JULY 8, 2021

Data and analytics leaders know that without good governance , their investments in data and analytics will fail to meet key organizational demands such as revenue growth, cost optimization and better customer experience. 7 data governance key foundations. 2: Maintain a model of accountability and decision rights.

Government 93

Government Objectives and Key Results Trust Education 93

Smarter With Gartner

SEPTEMBER 1, 2021

Chief data officers (CDOs) know effective business decisions require data but find it difficult to effectively link data to specific business benefits and results. Learn more: Gartner Data & Analytics Summit. Download now: Enhance your Roadmap for Data and Analytics Governance.

Objectives and Key Results 106

Objectives and Key Results Government Finance Customer Relationship Management 106

Concentrix Catalyst

JULY 29, 2021

The post PK Employee Spotlight: Senior Data and Analytics Manager Stu Teel appeared first on PK. Every month, we like to highlight a few of our exceptional employees and give them a chance to share more about themselves and what they enjoy most about being a […].

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Smarter With Gartner

FEBRUARY 6, 2019

Imagine an organization where the marketing department speaks French, the product designers speak German, the analytics team speaks Spanish and no one speaks a second language. That’s essentially how a data-driven business functions when there is no data literacy. What is data literacy? Why is data literacy important?

Construction 98

Construction Technology Technology Technique 98

SaaStr

FEBRUARY 24, 2023

Christine Edmonds, Partner & Head of Analytics at ICONIQ Growth, joins Doug to share insights from the company’s latest growth and efficiency report. The venture capital firm’s mission is to be “entrepreneurs backing entrepreneurs.” How do the best-in-class companies perform when ARR is treated as a growth metric?

Growth 85

Growth GTM Launch Go To Market 85

Martech

APRIL 23, 2024

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Machine learning algorithms can be used to analyze large quantities of data and predict outcomes at speed. Predictive analytics can be used in almost any field, from climate change to sports.

CRM 102

CRM Sports Campaign Conversion 102

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. Major players like Adobe and Google won’t accept event data without consent.

Territory 124

Territory Consult Price Start-ups 124

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Government 114

Government Campaign Follow-up Conversion 114

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. Exporting your data.

Service 106

Service Campaign Follow-up Start-ups 106

Martech

APRIL 29, 2024

Answer: Deterministic matching in a Customer Data Platform (CDP) is identifying and linking customer data based on known and verified information. The CDP provides a more accurate and comprehensive understanding of customers by linking this deterministic data with other available information. I am trained with MarTech content.

Retail 94

Retail Territory Customer Relationship Management CRM 94

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 127

Conversion Gaming Objectives and Key Results Referrals 127

Martech

MARCH 18, 2024

Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. By leveraging data, marketers can optimize their marketing efforts, improve customer engagement, and drive better business outcomes.

A/B testing 106

A/B testing Click Through Rate Objectives and Key Results Campaign 106

Search Engine Land

APRIL 4, 2024

Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Linking the DV360 advertiser allows you to export Analytics audiences and conversions to DV360. Additionally, you can view campaign cost data and user engagement data in Analytics, enhancing campaign measurement capabilities.

Campaign 106

Campaign Conversion Process 106

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Data utilization : Improved data collection and analytics lead to better customer insights and decision-making. Here is why and how to do it.

Strategic planning 90

Strategic planning Technology Technology Strategize 90

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Gaming 109

Gaming Conversion Objectives and Key Results Referrals 109

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data.

Drivers/motivators 126

Drivers/motivators Trust Government Represent 126

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Here’s a playbook to help your company succeed when marketing on a local scale.

Retail 110

Retail Campaign Strategize Strategic planning 110

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Can you describe a project where you used data analysis to identify opportunities for business process improvement? I am trained with MarTech content.

Strategic planning 94

Strategic planning Technique Strategize Process 94

Search Engine Land

FEBRUARY 19, 2024

Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Additionally, your data is not lost – you can still generate reports on traffic in Exploration reports or Standard reports using a different dimension such as source/medium. What Google is saying.

Engineering 126

Engineering Process 126

Martech

APRIL 24, 2024

Step 1: Establish your data foundation The first step for creating great experiences using AI and Agile marketing is laying your data foundation, which can feel daunting. To build cross-functional teams, determine the data you need for an exceptional, personalized customer experience.

Customers 100

Customers Represent Promote Start-ups 100

Salesforce

APRIL 24, 2024

It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Thanks to zero copy or zero ETL (extract-transform-load), it’s possible to share data among two or more data stores without actually moving it. What is a data warehouse? They don’t have to.

Customers 111

Customers Transportation Government UX 111

Search Engine Land

FEBRUARY 14, 2024

Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Add Google Analytics 4 audiences to a campaign or ad group (for remarketing). Export historical data. Why we care. Next steps.

X-functional 114

X-functional Technology Technology Campaign 114

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Government 68

Government Campaign Customers Follow-up 68

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4).

Click Through Rate 123

Click Through Rate Campaign Represent Conversion 123

Search Engine Land

FEBRUARY 14, 2024

Google Analytics 4 has a new consent setting section that is now available to all users globally. A Google-certified CMP is a platform approved by Google to assist businesses in managing user consent for online advertising and data collection, adhering to the IAB’s Transparency and Consent Framework (TCF) v2. What Google is saying.

Campaign 129

Campaign Engineering Process 129

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. This sets the course for your entire AI-driven strategy. Customer insights. ROI measurement.

Objectives and Key Results 108

Objectives and Key Results Strategize Technology Technology 108

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.

Customers 92

Customers Cross-sell Campaign Lead generation 92

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Hyper-personalization using first-party data Focusing on hyper-personalization to engage our target audience is necessary, but it has become even more difficult as Google cracks down on personalization policies in Google Ads.

B2B 96

B2B Lead generation Education Campaign 96

Search Engine Land

APRIL 18, 2024

You own first-party cookies and the data they collect, which won’t be impacted by the Chrome update. Third-party cookies, which pass data from your website to external parties (like ad platforms) to your site to paint a picture of the user and user behavior, are what’s disappearing. Data collection is changing.

GTM 99

GTM CRM Campaign Conversion 99

Martech

FEBRUARY 8, 2024

Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA) , the rise of generative AI , and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. Yet, amid these transformations, one thing has remained constant: our reliance on data.

Finance 113

Finance Technology Technology Strategize 113

Martech

MARCH 1, 2024

We wanted to build around driving growth with a very lean team and becoming data-centric,” said Chadwick Radaz, director at Sur La Table. “We The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website.

Customers 97

Customers Retail Campaign Product 97

Search Engine Land

OCTOBER 5, 2021

Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change. Please visit Search Engine Land for the full article.

Engineering 98

Engineering 98

Salesforce

FEBRUARY 26, 2024

We’ve all heard it’s important for businesses to be data-driven. To be successful, businesses need employees who can explore, understand, and communicate with data. And with the rise of artificial intelligence (AI), accessing and analyzing company data accurately has never been more important.

Government 90

Government Represent Presentation Prospecting 90

Search Engine Land

OCTOBER 19, 2023

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. Advertisers still using 360 properties in Universal Analytics, need to transition to GA4 to unlock these advanced reporting capabilities. Universal Analytics 360 sunset.

Customers 118

Customers Campaign Engineering Strategize 118