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Volkswagen takes their EV to Pinterest for virtual test drives

Martech

Volkswagen has taken to visual discovery platform Pinterest to rev up curiosity about electric vehicles by allowing users to take its VW ID.4 The immersive driving experience launched June 14, with an additional walk through by Pinterest’s influential creators rolling out in July. A data-driven electric drivers’ experience.

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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

I think in not too long, we won’t say these are AI companies. Guy Yalif: And so I think that’s one, really focus on what new use cases, what degrees of freedom does it enable you to do? Everyone, because it’s this, you know, it can feel like a big tax. Scott Barker: [42:41] Your new integration probably not, yeah.

GTM 98
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Scooter-Sharing Is a Big Deal. There's Just One Problem: No One's Heard of It

Hubspot

When I was in San Francisco in April, it seemed that -- in nearly an instant -- everyone was talking about electric scooters and the new system of sharing them: scooter-sharing. Among them are investors, who are leading to the valuation of some of the companies behind electric scooters to reach the billions. What Is Scooter-Sharing?

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Watching B2B TV: Thursday’s Daily Brief

Martech

In a more focused space, Sangram Vajre likely brings the highly motivated #flipmyfunnel community with him (10,000) when he debuts on Terminus’s upcoming streaming service. Last week, B2B ABM software company Demandbase launched a hub for their streaming video content, called DBTV. Read more here.

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How Can You Get More Value From AI? This Company Has Some Ideas

Salesforce

Breaking down silos Schneider Electric , a global energy management and industrial automation company, has formalized an AI program under a new Chief AI Officer and scaled it to every corner of the company. If you want to drive AI at scale and get value from it, top management has to motivate it as a corporate-wide objective,” said Hosadurga.

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3 Steps You Can Take for Sustainable IT

Salesforce

Data centers: Data centers need electricity to run and both electricity and water to stay cool. And let’s not forget AI algorithms: they can help with fraud detection, autonomous driving, and even cancer screening — but they also consume extra computing power, which means more servers, cooling, and electricity.