SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. This forcing function happens monthly to pause and think structurally about your business. They grew 2.5x

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market 109

Go To Market GTM Non-Profits Quota 109

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Run a functional investigation. is probably random.

UX 126

UX X-functional A/B testing User Experience 126

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

GTM 86

GTM Negotiate Profit margin Contract 86

ConversionXL

NOVEMBER 5, 2020

When clients ask, “Do you do X?,” How you communicate as a function of that design is a critical problem that you should aim to solve. Long story short, penetrating this market was challenging. What go-to-market activity have we already tried? What go-to-market activity could we try?

UX 120

UX Clients Service Niche 120

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

JULY 17, 2020

But that’s more the exception than the rull of the go to market for many companies. And because the driver or the impetus for this economic turmoil wasn’t really lack of consumer confidence or lack of consumer resources, it’s not clear that consumers don’t have the money to spend.

E-commerce 93

E-commerce Retail Real Estate X-functional 93

SaaStr

SEPTEMBER 13, 2020

Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. Transcript of Episode 374: Henry Schuck: Every company big and small is realizing that high quality data is a necessity to go to market.

Non-Profits 92

Non-Profits Strategize Trust Go To Market 92

Heinz Marketing

MARCH 11, 2019

There is a ton of overlap in kind of some of the use cases that many of those tools support, and I’m just seeing folks being much more diligent about I’m trying to do X and have actually three pieces of technology internally that can partially help me with that, whatever X is. He’s now a CEO of DigitalOcean.

Pipeline 66

Pipeline Sales B2B X-functional 66

Heinz Marketing

APRIL 11, 2022

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline 111

Pipeline B2B Go To Market Sales 111

Sales Hacker

MARCH 2, 2020

The Motivation Myth. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. The Motivation Myth: How High Achievers Really Set Themselves Up to Win. Don’t wait for motivation. Winning with Data. Simplified.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Heinz Marketing

JUNE 4, 2018

How do you manage that when you’re in the middle and you’re leading the sales organization, having to motivate the team, but also sort of set expectations from above? Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. What about the boards objectives? All this and a lot more!

Pipeline 58

Pipeline Sales Drivers/motivators X-functional 58

Heinz Marketing

FEBRUARY 5, 2018

Not so that we’re functioning as a curation and we’re positioning it in a different kind of segment than it would normally be on our site. But again, we’re still going back to all our user generated data in the first place and then just reorganizing that and showcasing it in different ways. We did this thing.

Pipeline 55

Pipeline B2B Sales Pitch 55

SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. And because the driver or the impetus for this economic turmoil wasn’t really lack of consumer confidence or lack of consumer resources, it’s not clear that consumers don’t have the money to spend.

X-functional 79

X-functional E-commerce Retail Growth 79

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. In the past, Go Nimbly has helped companies like Zendesk, Twilio, PagerDuty and Coursera to achieve alignment and increase revenue by 26%.

X-functional 56

X-functional SQL Pipeline Go To Market 56

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

X-functional 61

X-functional Drivers/motivators Start-ups Engineering 61

SaaStr

JUNE 21, 2019

Sara Varni: I think you need a combination of different personalities and skillsets within a product marketing team. I think it all boils down to what is the motivation of your buyer? And for them they’re not going to download and ebook about how to transform their customer experience. How do you think about that?

Start-ups 67

Start-ups X-functional Drivers/motivators Up-sell 67

SaaStr

JANUARY 10, 2020

What are the drivers of its death? In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * We need to hire this new head of sales, who’s going to come in and change the way that we’re going to market. Why is this? Nothing mattered.

X-functional 63

X-functional Start-ups Drivers/motivators Go To Market 63

Sales Hacker

MARCH 11, 2025

Guest Speaker (Cassie Young): LinkedIn Primary VC Host (Scott Barker): LinkedIn Newsletter Find GTMnow (GTMfund’s Media Brand): Website LinkedIn Twitter/X YouTube Podcast Sponsor: Pursuit The best talent isn’t actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM 79

GTM Growth X-functional Referrals 79

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

GTM 102

GTM Gambling B2B E-commerce 102

Sales Hacker

JANUARY 28, 2025

To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. And you could say they’re still going through hyper growth, um, but really excited to, to dive into your journey.

GTM 100

GTM X-functional Price Pipeline 100

Sales Hacker

APRIL 29, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. This is Sophie esi, VP of Marketing at VC Firm, GTM Fund in our media brand GTM. Oji Udezue: I love marketing. For more extensive kind of market sensing.

GTM 89

GTM Product X-functional Start-ups 89