Search Engine Land
OCTOBER 23, 2023
Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.
Martech
OCTOBER 5, 2023
Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales Pop!
AUGUST 19, 2022
Since retailers get most of their business from local consumers, it’s important for them to know where they are and what they are buying. The retail industry had taken a huge hit during the pandemic but is steadily recovering now. No matter how much eCommerce grows, retail stores are here to stay. Site selection.
Martech
AUGUST 24, 2023
The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. The trick is that every retailer and customer base is different, and new opportunities arise based on the retailer’s specific strengths.
Hubspot
JULY 25, 2018
The shelf where you picked up the jeans, meanwhile, takes note of the purchase and sends that information to a back-end inventory system, so the retail store’s manager knows to re-stock. McKinsey estimates that the potential economic impact of IoT in retail environments will range from $410 billion to $1.2 IoT Applications in Retail.
Martech
OCTOBER 25, 2023
Dig deeper: How a small chain is going big with a retail media network The company said it has invested in improving ad ranking and optimization using ML models, leading to a significant improvement in ROI for advertisers and an increase in lower-funnel revenue year-over-year and quarter-over-quarter.
Martech
OCTOBER 18, 2022
So out-of-home can act as a bridge to other emerging areas in adtech, including retail media networks and even the metaverse. Digital out-of-home marketplace VIOOH sees the programmatic transformation of DOOH as a driver for new money from ad budgets. Retail media. DPAA President & CEO Barry Frey in avatar form.
Expert insights. Personalized for you.
119 
Let's personalize your content