Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. By mitigating human error, AI agents function as reliable, strategic assets, representing brands with a local touch that manual efforts struggle to achieve. Adoption is already underway.

Drivers/motivators 131

Drivers/motivators Represent Contact Service 131

Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. Dig deeper: Strategic vs. tactical decisions: How to find the right balance 2. It’s time we address it head on.

Objectives and Key Results 120

Objectives and Key Results Government Launch Strategize 120

Sales Pop!

MARCH 18, 2024

Whether it’s optimizing routes, improving communication with drivers, or investing in technology. There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. Skilled drivers, and necessary permits for transporting oversized or overweight cargo.

Strategize 130

Strategize Transportation Drivers/motivators Networking 130

Martech

APRIL 15, 2025

What’s fueling the rise of the strategic marketing analyst? Four forces are reshaping the analyst’s role in ways that will demand more integration, agility and strategic contribution: AI-driven automation particularly agentic AI will handle many time-consuming tasks that previously bogged analysts down.

Strategize 128

Strategize Government Drivers/motivators Campaign 128

SaaStr

NOVEMBER 4, 2021

While SaaS is an amazingly transparent community with abundant benchmarking resources, there are much fewer publicly available studies that allow an analysis of the underlying drivers of “Rule of 40.” 2 drivers stood out as notable: Customer Acquisition Cost (CAC) and Churn. Rule of 40 Drivers: Field Sales vs Inside Sales.

Drivers/motivators 127

Drivers/motivators Profit margin Non-Profits Inside sales 127

Martech

FEBRUARY 13, 2025

The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology. In 2024, 2,324 genAI tools accounted for 77% of growth in the marketing technology landscape, highlighting AIs significant industry impact. The top data use cases cover sources other than customer data.

Drivers/motivators 140

Drivers/motivators Strategize Technology Technology 140

Martech

FEBRUARY 3, 2025

Whatever the problem, they don’t just throw technology at it. This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? The interconnected nature of modern marketing technology complicates decisions. But this approach carries risks.

Finance 110

Finance Technology Technology Drivers/motivators 110

Martech

OCTOBER 29, 2024

To thrive in the future, marketers need a strategic, organization-wide approach to AI or risk being left behind as AI-native competitors move ahead. Scale strategically Align AI with business goals. Just like a car needs a driver, AI requires human creativity, critical thinking and strategic decision-making to produce solid outcomes.

Drivers/motivators 120

Drivers/motivators Strategize High impact Pitch 120

Martech

MARCH 14, 2022

Embarking on a journey to marketing technology transformation is also not without disappointments. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor. But the sky is not falling just yet, my friends. Don’t be a martech hyper-consumer.

Technology 131

Technology Technology Objectives and Key Results Construction 131

Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

Strategize 116

Strategize Sales Pipeline Non-Profits 116

Martech

DECEMBER 9, 2024

Like all marketing reporting, it should focus on customer needs and motivations. What new capabilities does your technology provide that are driven by AI and other data solutions? AI assistants let project leaders focus on strategic decisions and determine next steps. New customer engagement. New team opportunities.

A/B testing 120

A/B testing Gaming Drivers/motivators Technology 120

Veloxy

JANUARY 2, 2024

These range from strategic alterations to investments you can make that will have a transformational impact. Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. You can easily address this by embracing sales technology to streamline sales processes.

Product 246

Product Territory Objectives and Key Results Sales 246

Salesforce

OCTOBER 29, 2024

A Center of Excellence (CoE) is a centralized team within an organization that manages all aspects, including leadership, best practices, research, and support and training, of a specific technology platform. As a result, your CoE will position your organization to achieve its strategic goals.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. We usually find that companies are driving a lot of traffic, but the engagement ends there.

Promote 129

Promote Represent Technology Technology 129

Closing Bigger

FEBRUARY 10, 2025

They look beyond the immediate quarter and set a strategic course for the future. The Role of CRM and AI in Bridging Leadership and Management Technology, when used correctly, can enhance both sales management and leadership. This is why leveraging sales technology effectively becomes a game-changer. Whats the solution?

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Martech

DECEMBER 18, 2024

This approach transforms marketing analytics from a reactive reporting function into a proactive driver of business growth. People remain responsible for strategic decision-making. Aligning AI efforts with business outcomes ensures the technology drives meaningful impact rather than generating more confusion.

Objectives and Key Results 105

Objectives and Key Results CRM Drivers/motivators Campaign 105

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

Technology 119

Technology Technology Objectives and Key Results Drivers/motivators 119

SaaStr

JUNE 12, 2025

Forty-one percent of top-performing CMOs are leveraging data, analytics, and measurement to optimize performance—making this the #1 productivity driver. Close behind, 40% are using technology like AI to automate key tasks. The technology integration game has changed. This isn’t just about having better dashboards.

Drivers/motivators 76

Drivers/motivators Contract Campaign Technology 76

Martech

DECEMBER 11, 2024

By exploring both approaches, we’ll delve into the strategic implications and practical considerations for businesses of all sizes. Bringing together specialists with complementary skills ensures AI projects are technically robust, strategically aligned and ethically sound. Here are the key roles in the AI dream team.

Objectives and Key Results 112

Objectives and Key Results Strategize Engineering Healthcare 112

Martech

AUGUST 16, 2023

Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

Drivers/motivators 75

Drivers/motivators B2C B2B Strategize 75

SaaStr

OCTOBER 23, 2024

Those two things become motivations. AI Learnings “Fundamental technologies become fundamental, not because of hype,” René says. This fundamental technology will be even more integrated into all of BILL’s platforms, customer service touchpoints, and engineering. René, not so much.

Customers 123

Customers Networking UX Engineering 123

Heinz Marketing

OCTOBER 21, 2021

They focus on making their marketing ecosystem and strategic growth driver to their company goals. Over 56% of respondents are not confident their marketing strategy, technology and team structure will effectively support marketing goals. Integrated Marketing Technology. Optimal insights into buyer motivations.

Drivers/motivators 126

Drivers/motivators B2B Technology Technology 126

Martech

JULY 26, 2024

It’s how they try to motivate users (who otherwise wouldn’t care) to adopt new tech. Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. I fully expect Google to continue their efforts.”

Non-Profits 130

Non-Profits Drivers/motivators Launch Strategize 130

SaaStr

JUNE 2, 2025

Billion PostgreSQL Battle for AI Agent Supremacy Brief Overview : Two data giants are making strategic moves to dominate the AI agent infrastructure market through major PostgreSQL acquisitions. Snowflake vs. Databricks: The $1.25 ” Databricks CEO Ali Ghodsi noted that “pretty much every customer we have wants to leverage agents.”

Government 75

Government Represent Strategize B2B 75

Martech

MAY 12, 2025

But recent shifts driven by technological advances and tightening privacy regulations have disrupted the attribution-heavy models marketers have leaned on for over a decade. While MTA is best suited for day-to-day optimization, MMM provides a strategic view that supports long-term planning and cross-functional alignment.

Objectives and Key Results 114

Objectives and Key Results A/B testing Drivers/motivators Strategize 114

Veloxy

DECEMBER 28, 2023

However, managing autonomy effectively can be challenging, as it requires a high level of self-discipline, time management, and self-motivation. To foster self-motivation while managing autonomy, sales representatives can set rewards for achieving goals, break tasks into smaller components, and maintain organization.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Salesforce

FEBRUARY 20, 2025

Just as AI agents now handle email triage and report generation, freeing knowledge workers for strategic thinking, robotics promises similar liberation in the physical realm. Consider this: humans today spend countless hours on routine physical tasksfrom sorting warehouse inventory, to folding hospital linens, to organizing stock rooms.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Martech

APRIL 7, 2025

When the IPA asked investment analysts if marketing spend should be treated like technology R&D, where it is capitalized, 50% said yes, and 83% agreed that brand/marketing is very important in their analysis of companies. Both answers say that if brand investment is effective, much of its value will show up in the medium to longer term.

B2B 120

B2B Drivers/motivators Finance Pipeline 120

Martech

JANUARY 23, 2024

Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. Competitive pressure is surely a driver for increased market investment, moving forward. Not surprisingly, a key driver for increased martech spending is the importance of data management.

B2C 119

B2C Drivers/motivators Technology Technology 119

Search Engine Land

AUGUST 16, 2023

Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

Drivers/motivators 60

Drivers/motivators B2C B2B Strategize 60

Sales Pop!

JANUARY 11, 2024

It motivated me to complete the task early, if not on a specific date. Remain current on new technology and strategic approaches to improve your endeavors. Stage Three: With an incredulous voice, ‘How are you advancing at lightning speed?’ Embrace your unique identity as it becomes your brand. Don’t Quit!

Sales 189

Sales Follow-up Drivers/motivators Strategize 189

RingDNA

MARCH 31, 2025

Sales operations has evolved into a critical function for scaling revenue, optimizing sales efficiency, and driving strategic decision-making. To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

Sales Pop!

AUGUST 2, 2023

Analyze Your Business Needs Before hiring an external sales team, you must check your business’s strategic requirements and objectives. This situation could result in a decline in employee morale and motivation. This assessment should consider various factors. How Will Sales Outsourcing Affect Your Company Culture?

Represent 242

Represent Lead generation Sales Commission 242

Veloxy

NOVEMBER 6, 2023

It’s about a tech stack that’s lean yet powerful, where each tool: Adds distinct value Integrates seamlessly with others Collectively drives sales execution to new heights The Psychological Impact of Tool Overload In the modern sales environment, technology is a double-edged sword. Mastery of tools boosts confidence.

Sales 289

Sales Strategize Gaming Up-sell 289

Sales Pop!

FEBRUARY 16, 2024

With emerging technologies, shortened product life cycles, and the need to minimize costs, organizations increasingly resort to subcontracting as a strategic tool. Strategic Focus on Core Competencies Each business possesses distinctive strengths and core competencies that differentiate it from competitors.

Engineering 130

Engineering Service Product Strategize 130

Search Engine Land

JULY 23, 2024

It’s how they try to motivate users (who otherwise wouldn’t care) to adopt new tech. ” Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. .”

Non-Profits 97

Non-Profits Drivers/motivators Launch Strategize 97

Search Engine Land

APRIL 5, 2024

When you work in an industry like SEO , staying updated on new technologies is crucial. For SEO professionals who operate in an ever-evolving and dynamic industry, adopting this nuanced understanding of thought processes can significantly enhance their strategic planning and execution.

Drivers/motivators 111

Drivers/motivators Negotiate Intrinsic Objectives and Key Results 111