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Drive growth with account-based marketing

Martech

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. Meet pipeline objectives and key results (OKRs) for ABM campaigns.

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How to Manage Marketing Agencies for Optimal Results

Lead Fuze

In this blog post, we will examine several strategies that can help you optimize your agency relationships while ensuring they are in line with your business objectives. KPIs are measurable objectives that help track the success of your marketing efforts. But what are KPIs, you ask?

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How to implement new marketing technology to drive innovation

Martech

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Marketers need to make sure the new tech is yielding results in the form of insights and performance.

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Utilizing Predictive Analytics: Guide to Business Success

Lead Fuze

predictive magic, buckle up! Analogous to a seasoned detective’s case files, historical data allows us to understand past behaviors and their impact on subsequent results. The insights derived from this behavioral data analysis can help pinpoint key factors influencing certain outcomes. Are you ready? Let’s dive in!

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

This helps players achieve objectives consistently, even when team members change. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. Marketing strategy should detail: Goals and objectives. Marketing playbooks work the same.

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What is a Specialist Marketing Agency?” An In-depth Analysis

Lead Fuze

Specialist marketing agencies have emerged as key players in navigating this dynamic environment. We’ll further touch on the convenience offered by outsourcing to such companies, saving you time while ensuring optimal results. What is a specialist marketing agency and how can it benefit your business?

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10 Learnings on High-Velocity Sales to SMB with Gorgias CEO and VP of Sales

SaaStr

Sign up for free. Gorgias defined their top personas as customer service managers and directors of e-commerce. Using Your Tech Stack to Make AEs Superheroes Automating as much of the sales process as possible, as early as possible, will give you a major leg up. Note: Objective deal stages may work best with SMBs.