SaaStr

JULY 11, 2023

Sign up for free. Gorgias, an eCommerce customer service platform, discovered that their customers’ main pain points were a lack of centralized customer support channels and poor integrations. For example, Gorgias knew they were targeting not only eCommerce but also customer service. Who will be looking for this product?

Objectives and Key Results 64

Objectives and Key Results E-commerce Quota Sales 64

Lead Fuze

JUNE 22, 2023

An influencer marketing agency essentially bridges the gap between brands and content creators, leveraging social media platforms to effectively sell products and services. The integration of e-commerce platforms into your workflow will be discussed too, underscoring its benefits.

E-commerce 40

E-commerce Objectives and Key Results Niche Negotiate 40

SaaStr

OCTOBER 30, 2021

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. We came up with a list of 30 companies that I felt had potential, and I wrote targeted emails to each of the founders. 7 Tips to get 7,000 Customers. The more data you have, the better.

Closing 103

Closing E-commerce Customers Quota 103

Martech

OCTOBER 12, 2022

What’s more important is following up that error with the right message. Uses your brand’s email template, up-to-date branding elements and a copy style that matches your brand voice and character. If the error is serious enough, you might need to include a customer-service contact. Transparency is key.

E-commerce 111

E-commerce Objectives and Key Results Campaign Launch 111

Martech

OCTOBER 14, 2022

For companies and funded startups under $10M in revenue who are seeking demand generation marketing, the following information on fractional leaders should be helpful. There was a lot of trial and error and measuring results was more than a little challenging. What is a chief marketing officer (CMO)? What does a CMO do?

Non-Profits 112

Non-Profits E-commerce Strategize Consult 112

ConversionXL

NOVEMBER 4, 2015

Earlier this year, BrandShop released the results of the 2015 Digital Consumer Preferences Survey , which revealed in no uncertain terms that consumers want (and need) buying online directly from brands to be easier. Department of Commerce, online sales were up 15.4% You aren’t objective about your own site.

E-commerce 134

E-commerce Retail Objectives and Key Results Conversion 134

Lead Fuze

NOVEMBER 17, 2023

Advertising is shaping up for an exciting future. For instance, using AI-powered marketing tools can lead to significant enhancements in customer service. These systems learn from every interaction, refining their algorithms continuously to deliver better results over time. The result? It’s a real game-changer.

Objectives and Key Results 52

Objectives and Key Results Campaign E-commerce Technology 52

ConversionXL

JULY 21, 2022

As McKinsey research notes: “Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all.”. Omnichannel aligns branding, messaging , and customer service across every channel. It’s an approach that fits with how people increasingly engage with brands.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Lead Fuze

JULY 3, 2023

This can seriously amp up your lead generation efforts. These could be anything from a free trial sign-up page to an eBook download link or even a product demo request form. Want to take it up a notch? Supercharge your webinars to turn attendees into raving customers with personalized follow-ups and CRM tracking.

Lead generation 52

Lead generation Referrals CRM Pipeline 52

PandaDoc

OCTOBER 3, 2023

So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling! Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. During these sessions, sales reps are asked about: Tasks that took up the most time in their daily routine.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

JULY 2, 2015

Muchas gracias to the following for the input: Tim Ash , Brian Massey , Alex Harris , Andrew Anderson , and our own Peep Laja. Here’s what Peep has to say about the subject: “These days so many e-commerce sites use rotating offers – and I think it’s not because they tested it, but due to herd mentality – “others have it, so should we”.

A/B testing 129

A/B testing E-commerce Objectives and Key Results Conversion 129

ConversionXL

JULY 2, 2015

Muchas gracias to following for the input: Tim Ash , Brian Massey , Alex Harris , Andrew Anderson , and our own Peep Laja. Here’s what Peep has to say about the subject: “These days so many e-commerce sites use rotating offers – and I think it’s not because they tested it, but due to herd mentality – “others have it, so should we”.

A/B testing 129

A/B testing E-commerce Objectives and Key Results Conversion 129

ConversionXL

FEBRUARY 1, 2018

Unlike e-commerce, where the goal is to convert a visitor into a customer and then a repeat customer, SaaS has several opportunities to move customers up through several pricing tiers. The more successful they become using your product/service, the more likely they’ll upgrade to the next tier.

E-commerce 97

E-commerce Campaign Price Objectives and Key Results 97

ConversionXL

APRIL 4, 2012

Recommended reading: E-Commerce Copywriting: The Guide to Selling More. It ended up being much more expensive than any of their standard sets. If your business is up for it, you can mass customization , like Dell or Timbuk2 – using efficient manufacturing ( the labor contents of every Trimbuk2 bag is only 30 minutes ).

Conversion 134

Conversion E-commerce Retail Cross-sell 134

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Did you consider a competitor ?

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

APRIL 23, 2013

Key lesson: people do not mess with defaults (unless they’re designers or developers)! The results were then compared with rankings by food experts from Consumer Reports. The results were very similar. The results were vastly different. 5 key principles of persuasive web design. Know your target audience.

Drivers/motivators 134

Drivers/motivators Objectives and Key Results E-commerce A/B testing 134

ConversionXL

MAY 15, 2018

That’s where this piece fills in the blanks: Once you’ve finished the following exercises, you’ll truly understand how to properly collect and quantify messaging research from your target market and transform it into a powerful unique value proposition — one that’s strong enough to serve as the guiding star for your business for years to come.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

ConversionXL

APRIL 3, 2018

Aligning customers & business objectives. Following that can be damaging to long-term goals. No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. Map all key profiles & data. Frequent users : key to your growth. instant delivery.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JANUARY 27, 2016

We’ve seen customers regularly have much larger ranges of segments that they’re working with, from 20 and even up to hundreds of segments. As a result, definitions and meanings get a little unclear. To clear it up, they are two different terms with two different meanings. The key word is brief. Cart contents.

Campaign 90

Campaign Objectives and Key Results E-commerce Follow-up 90

ConversionXL

APRIL 14, 2016

Back in 2009, Google conducted experiments which demonstrated that slowing down the search results page by under half a second resulted in 0.2% Those might not sound like big numbers, but for Google themselves — who processed roughly 40,000 searches every second — that resulted in 14,400 less searches every minute.

Conversion 90

Conversion E-commerce Objectives and Key Results Trust 90

SaaStr

OCTOBER 25, 2019

What were some of the key takeaways from that experience on how, why and when to fire? How does Liat think about aligning both the personal ambitions of the person with the wider objectives of the company? What does she advise founders as a result? . * What were Liat’s biggest lessons from Twitter on how to hire successfully?

E-commerce 43

E-commerce Start-ups Product Price 43

Martech

NOVEMBER 3, 2021

The following chart shows average budget breakdowns for different types of companies (B2B or B2C) with different levels of revenue, based on the same survey data. An e-commerce business, for example, would likely choose to spend more on SEO than their brick-and-mortar counterpart.). Consider your marketing objectives.

E-commerce 114

E-commerce Objectives and Key Results B2C UX 114

SaaStr

AUGUST 7, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’ve invested in over 300 companies at Salesforce Ventures and have partnered with both of you closely and it’s been amazing to see this story up close and personal over the years. Matt Garratt.

Price 59

Price Retail X-functional Healthcare 59

SaaStr

JULY 15, 2020

.” So all the people who were whining, jumping up and down about the evils of short-termism and public markets, which I never really believed in any way, maybe you’re just factually wrong. Does it not all bubble up to even the best cloud stocks? Keith Rabois: It’s unclear which stocks a ball is up to.

X-functional 60

X-functional E-commerce Growth Retail 60

PandaDoc

APRIL 3, 2023

As Invesp claims , 80% sales require five follow-ups, and 3 out of 5 customers prefer to say “No” four times prior to saying “Yes”. Along with that, 48% of salespeople never even make a single follow-up, and 44% of the rest make just one before giving up. What are the results of your decisions?

Pipeline 52

Pipeline E-commerce Sales Objectives and Key Results 52

Martech

JULY 26, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Here, however, I’ve heard that things break, APIs don’t work, there’s no customer service at weekends and deadlines for projects are impossible anyway.”. Good morning, Marketers, whatever kind of marketer you are.

E-commerce 93

E-commerce Objectives and Key Results Retail Technology 93

Closer's Coffee

MAY 15, 2019

Now, this is an extreme case of following a script without considering who was standing right in front of them. A sales script also helps you stay ahead of the conversation by keeping key details close by in case a customer asks very specific questions about the product. Funny enough, the person going in was a man.

Cold Call 81

Cold Call E-commerce Objectives and Key Results Sales 81

Sales Hacker

OCTOBER 7, 2021

We’re often encouraged to hide, toughen up, and bury our emotions. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Your sales career project has ups and downs. Women in sales often have a polarizing experience.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Sales Hacker

JANUARY 24, 2018

As a result, I am the lead generator, the SDR , and the closer. Follow this checklist and make sure you tick all the boxes: Profile picture: People are wired to digest images before words. In the above example, Jim Keenan of “A Sales Guy” has done the following: Used a cover image to showcase his book (authority).

Lead generation 87

Lead generation Technique Pipeline Referrals 87

Score More Sales

DECEMBER 16, 2011

My pet peeve for the longest time is that many small and midmarket sized companies, many doing millions of dollars per year in services business do not use consistent process and often a consistent CRM system in their company. We are actively looking for B2B company success stories (if you know of any, please forward me information.).

CRM 69

CRM Objectives and Key Results E-commerce Cross-sell 69

Martech

FEBRUARY 11, 2022

One might think of personalization as a set of tactics marketers employ that primarily focus on remembering key details about customers, but they’d only be partially right. With email platforms, brands can send customized messages, offers, images, and even cart abandonment notifications (for e-commerce sites).

E-commerce 113

E-commerce B2C Campaign B2B 113

Heinz Marketing

MARCH 26, 2018

Matt Heinz: It’s amazing, team meet up, people that don’t know anything about college basketball all of sudden days like today get pretty interested. We’re in mobile marketing and so I always try to ladder back up to, what are our objectives for the quarter? We have numbers to back that up.

Pipeline 53

Pipeline Campaign Sales Territory 53

Martech

MARCH 4, 2022

Throughout this process, digital technologies become infused throughout the brand’s core strategy, allowing marketing, sales, product, customer service, operations and finance teams to work together more effectively and provide more engaging products, services, and customer experiences. Why we care. Changing customer expectations.

E-commerce 102

E-commerce Objectives and Key Results Technology Technology 102

Salesforce

MARCH 7, 2024

This information can be used in future sales and service conversations to help deliver value. During contract negotiation, a range of challenges may pop up. Last-minute changes: An eleventh-hour switch-up can disrupt the negotiation process and create uncertainty on both sides. Take a careful look at the situation.

Contract 59

Contract Negotiate Objectives and Key Results Legal 59