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Top 10 Must-Read Books For Small Business Owners (2025)

Salesforce

Kickstart your SMB with Starter Suite Get started with CRM and see results from day one with Starter Suite the all-in-one suite with the marketing, sales, service, and commerce tools you need to succeed. “The E-Myth Revisited” by Michael E. Gerber The E-Myth Revisited by Michael E. Try it for free 4.

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Holiday shopping this year may be back to normal

Martech

The UGC-for-e-commerce platform does report that shopping is happening earlier, perhaps signifying consumer concern about timely deliveries. Transparency wins repeat business. Based on a survey of 6,000 consumers from the U.S., 38% say they plan to shop earlier and 27% say they have started shopping already.

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Microsoft enters the customer experience space

Martech

It aims to lift advertising performance through audience intelligence and improve e-commerce results through AI-driven personalized recommendations. What’s more, brands need to know what those who convert do post-purchase–this information helps companies win repeat business and encourage customer advocacy.

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Are Your Store Associates Ready for Holiday Shopping Season?

Salesforce

This follow-up can help solidify the relationship and encourage repeat business. These include: E-commerce platforms : Seamlessly integrating in-store systems and online platforms ensures all customers get the same availability, pricing, promotions, and product information. Back to top.

Retail 52
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Why cross-channel customer journey orchestration is important

Martech

For instance, one of your e-commerce customers has left some items in their cart. What’s more, brands need to know what those who convert do post-purchase–this information helps companies win repeat business and encourage customer advocacy. That’s why data helps to inform the right message or action.

Customers 117
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Your One-Stop Guide to AI in Marketing

Salesforce

When you use AI-driven recommendation engines on e-commerce platforms, product suggestions are based on individual preferences and purchase history. What are the challenges of AI in marketing? Marketing with AI helps you understand customer behavior and personalize the timing, targeting, and content of marketing activities.

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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

As marketers, you aim for repeated business, but that is not a given unless your business is membership or subscription-based. If you run an online shop, choose a CRM system that integrates with your e-commerce software so that customer details and sales automatically pull through to it.

B2C 99