Search Engine Land

JULY 31, 2023

Local content: More than blog posts Local content can be product or service pages , case studies, client testimonials, and other content pieces that: Drive people further down your sales funnel. Customers often seek out local products or services because they can get to know the sales staff, management, and owners. What you do.

Trust 90

Trust Territory Manufacturing Price 90

ConversionXL

JUNE 16, 2022

Meanwhile, ecommerce marketing software Privy is generating 10% higher average order value for Shopify users with their related product recommendations add-on. This works like test driving a car, playing on two unconscious psychological biases called the endowment effect and loss aversion.

Cross-sell 155

Cross-sell Sell Up-sell Technique 155

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Why Care About Ecommerce UX?

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Why Care About Ecommerce UX?

UX 95

UX User Experience Objectives and Key Results Conversion 95

ClickFunnels

AUGUST 9, 2021

The post 12 Sales Funnel Strategies To Increase Revenue & Conversions appeared first on ClickFunnels. If traffic is gasoline and revenue is momentum, then sales funnels are the engine. Drive high-quality traffic to a high-converting sales funnel and the result is a simple math problem: Traffic + Sales Funnel = Revenue.

Conversion 236

Conversion Sales Real Estate Follow-up 236

ConversionXL

NOVEMBER 9, 2021

The top of the page is set up to deliberately guide the visitor to the flashing blue dot on the left side. The steadily climbing revenue and membership numbers also subtly leverage psychological priming , creating the unconscious connection that Memberstack means more members and more revenue. Image source.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

ConversionXL

APRIL 11, 2014

According to Forrester research analyst Sucharita Mulpuru , product recommendations are responsible for an average of 10-30% of eCommerce site revenues. . Way back in 2006, Amazon reported that 35% of it’s revenues were as a direct result of it’s cross sales and upselling efforts. image source .

Cross-sell 118

Cross-sell Price A/B testing Up-sell 118

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. There are plenty of places where recommendations can be displayed on an eCommerce or content site.

UX 115

UX Technique Conversion Product 115

Hubspot

NOVEMBER 23, 2020

Each consumer follows their own set of buying patterns, whether they recognize it or not. Buying patterns also fall in step with the customer journey, although they connect more with the psychology and motivations behind each stage. The price of the product or service they're interested in (and any active sales or discounts).

Customers 101

Customers CRM Service Customer Relationship Management 101

ConversionXL

NOVEMBER 15, 2016

Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these). Could be wasting sales and customer success time if not).

Conversion 113

Conversion UX Cross-sell Profit margin 113

ConversionXL

OCTOBER 28, 2015

The Psychology of Choice. When Reducing Options Increases Sales. In defense of his thesis in The Paradox of Choice , Barry Schwartz wrote a column in PBS that gave a few modern day examples of increased sales due to restricting the number of options available. But what about online sales? Social Sharing.

Conversion 123

Conversion Price Drivers/motivators Networking 123

Lead Fuze

OCTOBER 6, 2021

Once the information (such as email addresses and phone numbers) has been gathered, it is compiled into a list, which is then utilized by your sales team to contact potential customers. Step1: Set up an Ideal Customer Profile (ICP). In other words, it is a set of criteria for how to locate the best possible lead.

Lead generation 52

Lead generation Objectives and Key Results Contact Customer Relationship Management 52

ConversionXL

JULY 28, 2016

As a result, the price of traffic went up and people started looking for ways to get more conversions out of the traffic they already had—and CRO was born. Let’s say you are marketing widgets for ACME Widgets, an eCommerce company that sells $200 widgets. Take psychology, for example. But then, things got competitive.

Campaign 79

Campaign A/B testing Conversion Start-ups 79

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

JULY 3, 2014

He not only changed the look and feel of the stores – getting rid of lucrative JCP private label brands, replacing them with designer inspired ones priced too high for most customers – Johnson instituted a complete overhaul of how the company did business. Sales collapsed within months of Johnson’s takeover. “I

Drivers/motivators 133

Drivers/motivators Customers User Experience Retail 133

ConversionXL

JANUARY 24, 2017

More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods. Conversion is expanding beyond just the core user experience.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

OCTOBER 13, 2015

They’re commonly used in academia, where they’re used to track changes over time in medicine, psychology, sociology, etc. First, you have to set the parameters for this Ideal Customer: at least the time frame and the goal for that time frame. Customers that converted in the last year that had a sales cycle of less than x weeks.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ConversionXL

DECEMBER 15, 2015

When it sets in, your customers will overlook obvious faults or defects to justify their purchase decision. Have you ever purchased something in mid-November only to see that same product on sale three weeks later because the holidays are approaching? Your customers will sacrifice quality for price or shipping date for quality, etc.

Customers 90

Customers Angle Conversion Product 90

ConversionXL

JUNE 19, 2019

Decline stage: product sales start to shrink. Apple increasing iPhone prices). Set targets: metrics to tackle the overarching goal for your product lifecycle. Launch: set the campaign live. Experience trumps everything (product, price); if you’re not improving your experience, you’re not improving your product.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

APRIL 3, 2019

When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Sales calls and demo recordings can plot communication sequences, hierarchies, and help make copy sticky. Did you consider a competitor ? 90% of copywriting is listening.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

APRIL 12, 2017

Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Momoko Price: How to Listen to Customers Effectively. Joel Harvey: Essential Ecommerce Optimization Techniques. Everything you do in ecommerce reflects your value proposition. Marketing/Sales optimization funnel.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Hubspot

AUGUST 5, 2014

My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. After setting up our ecommerce site (what a nightmare!), I was working in sales but always took an interest in the web, advertising, and marketing.

Consult 78

Consult Start-ups Non-Profits Education 78

ConversionXL

APRIL 23, 2013

Do people change software settings? Back in the day UIE analyzed people’s Microsoft Office settings. Less than 5% of the users we surveyed had changed any settings at all. More than 95% had kept the settings in the exact configuration that the program installed in. Defaults are design, too. Visual appeal.

Drivers/motivators 134

Drivers/motivators Objectives and Key Results E-commerce A/B testing 134

Martech

SEPTEMBER 12, 2023

Did you changed your tone of voice, wait for an opportune moment to state your case, or set the scene some other way? Overt persuasive design uses obvious elements like images, animation and layout to call attention to important content like the call to action, price changes, offer copy and the like. Subject line.

Customers 125

Customers Objectives and Key Results Promote Price 125

Hubspot

APRIL 13, 2021

The right pricing can make or break a business. Copying your competitors might mean starting a price war, but making a guess could leave you balking at abysmal sales numbers. That said, price optimization isn't simple. Optimizing your price requires this information: Customer survey and behavior data. Inventories.

Price 77

Price B2C Retail Objectives and Key Results 77

Hubspot

APRIL 3, 2019

For the uninitiated, a few quick facts: Amazon currently captures about half of all online retail sales in the United States -- and reported revenue of $232.89 Amazon’s emails are often simple emails like this one: The only information included is the title of the recommended product, an image, the price, and a link to learn more.

E-commerce 78

E-commerce Retail Engineering Follow-up 78

Hubspot

NOVEMBER 11, 2014

Below, we’ll cover eight data sets on buyer behavior, their key findings, and the lessons you should take away from each piece of research. In this study, Shopper Approved set out to understand why consumers purchase online, rather than through brick and mortar stores. 25% said better pricing. said no sales tax.

Retail 78

Retail E-commerce Price Follow-up 78