Iannarino

AUGUST 9, 2023

For as long as anyone can remember, sales leaders have sought a way to ensure their team wins deals. They spent a lot of time and money developing a linear sales process that promised salespeople could consistently win deals simply by achieving the outcome of each opportunity stage. The fallacy is that the linear sales process disregards any other variables, including the quality of the salesperson, the value of the conversation to the client, and other elements that cannot be defined by a simpl

B2B 219

B2B Sales Clients Conversion 219

Search Engine Land

AUGUST 9, 2023

Gizmodo published an article “exposing” CNET for deleting thousands of pages, as they put it to “game Google Search.” What CNET did. “Thousands of articles” were deleted in recent weeks (CNET declined to provide an exact number), according to Gizmodo. CNET confirmed the content culling. CNET decided which pages to “redirect, repurpose or remove (deprecate)” by looking at metrics such as: Pageviews.

Engineering 98

Engineering Launch Gaming Trust 98

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. Why we care. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding

Retail 95

Retail Campaign Launch Product 95

Search Engine Land

AUGUST 9, 2023

Google has rolled out significant updates to its Performance Max Best Practice Guide. The refreshed document now includes information on new strategies, advising retail marketers on how they can better optimize campaigns and improve conversions. Why we care. If you don’t keep up-to-date with the latest best practice guidelines from Google, the strategies you use to optimise your campaigns may be outdated and no longer effective, which could cost you in terms of reach, conversion and ROI.

A/B testing 98

A/B testing Retail Campaign Conversion 98

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Partners in Excellence

AUGUST 9, 2023

Recently, sitting with a sales management team, we started discussing the “Sales Process.” They displayed their sales process. As you might expect, the process was divided int a number of stages. Things like prospecting, qualifying, discovering, proposing, closing. (Theirs actually had different labels and a couple of additional stages).

Process 86

Process Sell Customers Trust 86

Search Engine Land

AUGUST 9, 2023

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. It’s something that could be improved and has caused me a bit of angst when working at a new company for the first time. Addressing this issue can improve search marketers’ job satisfaction and career growth for search marketers and drive growth in marketing teams, ultimately benefiting the company’s or clients’ success.

Education 92

Education Gambling Account management Growth 92

Search Engine Land

AUGUST 9, 2023

X, formerly known as Twitter, has launched two new features to improve brand safety and control for advertisers. Sensitivity Settings and Enhanced Blocklist will be rolled out for all customers over the next few weeks in the X Ads Manager. Managing Director of X, Linda Yaccarino, said: “This announcement completely reinforces our commitment to brand safety.

Launch 90

Launch Engineering Process Customers 90

Martech

AUGUST 9, 2023

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a study of nearly 500 SMBs conducted by online marketing and sales company Constant Contact and research firm Ascend2.

Non-Profits 89

Non-Profits Campaign CRM Technology 89

Search Engine Land

AUGUST 9, 2023

Google wants AI to be able to mine all digital content unless publishers opt out. The search engine has put forward this proposal in a submission to the Australian government, calling on policymakers to change current copyright laws. Why we care. If copyright laws do change, the onus will be on brands and publishers to stop AI from mining their content.

Government 89

Government Engineering Campaign Trust 89

Martech

AUGUST 9, 2023

Want to work with the best marketers in the world? Can you imagine what you would be able to accomplish with their skills? Good news. You don’t have to imagine. The best marketers in the world are available and eager to work with you. I’m talking about creators. Creators are the most proficient, passionate and productive marketers, bar none. They’re strategic thinkers who execute quickly with unmatched quality.

Entertainment 83

Entertainment Promote Niche Strategize 83

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

AUGUST 9, 2023

Newegg, an American online retailer, now summarizes customer reviews using ChatGPT, the company announced. The AI-generated summaries of customer reviews – called Review Bytes – appear on product pages, highlighting pros and cons. Why we care. This is innovative and smart use of AI in ecommerce that could potentially drive more sales for the company.

Product 89

Product Retail Launch Price 89

PandaDoc

AUGUST 9, 2023

LinkedIn has become the world’s standard professional network. There are more than 200 million LinkedIn users in the US alone. But despite being ever-present and necessary for career development, it’s surprising how many profiles don’t receive passing grades. LinkedIn is a tool for career advancement. It’s also great for prospecting. Learn to optimize your LinkedIn profile, and it can become an excellent resource for finding both potential employers and potential customers.

Networking 83

Networking Legal Cross-sell Teamwork 83

Search Engine Land

AUGUST 9, 2023

A well-crafted content strategy is a fundamental element for businesses to engage and expand their audiences. With so much being published, how can you decode the art of winning audiences through content? Learn how to define your audience using personas and conversion data and create a tailored content strategy for new audience groups. This isn’t just about content creation; it’s about delivering experiences that convert.

Engineering 88

Engineering Presentation Conversion 88

SaaStr

AUGUST 9, 2023

Ok we’ll keep this page and list updated all the way through 2023 SaaStr Annual on Sep 6-8 in SF Bay Area!! This is just an early start: Tuesday, Sep 5: The Night Before Annual ChartMogul and Cladera are hosting a pre-Annual cocktail party at one of our favorite spots, Fogbird in downtown San Mateo just minutes from the venue. Sign up here.

Networking 81

Networking Start-ups Closing Sales 81

Advertisement

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Search Engine Land

AUGUST 9, 2023

Whether you’re new to local search or a veteran who remembers the 7-pack, Local SEO for Good contains a wealth of expert insight to help you level up your local search game and get results for local businesses. Join 23 expert speakers and presenters like Greg Gifford, Aleyda Solis, Joy Hawkins, Mike Blumenthal, Crystal Carter and Ben Fisher for two days of virtual talks, panels and interactive Q&As on August 30-31.

Gaming 87

Gaming Engineering Presentation 87

Membrain

AUGUST 9, 2023

Could your sales organization benefit from being more like the Mandalorians?

Sales 117

Sales 117

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. But how do you learn more about ABM and how to implement it successfully in your business? Here, in alphabetical order, is MarTech’s list of ABM experts to follow. Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO.

X-functional 77

X-functional GTM B2B Technology 77

SaaStr

AUGUST 9, 2023

Ok now that some time has gone by I can reflect a bit more thoughtfully here. My top mistakes as a SaaS founder/CEO: Not convincing the very, very, very best VPE I knew to join as our VPE. I tried and I tried for years. But looking back, I should have tried even harder. I should have camped in his office and literally never taken No for an answer. It would have solved our top problems and been a game-changer.

Strategize 77

Strategize Gaming Sell Closing 77

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

The Advantexe Advisor

AUGUST 9, 2023

It was one of the most intriguing After-Action Reviews (AARs) that I have facilitated in several years. As part of a leadership business simulation workshop, the five teams of five high-potential leaders were given 30 minutes to fill out a team survey and discuss and give each other feedback prior to the next round of the simulation. The client organization is a big DiSC house, so all of the high-potential leaders were supposed to provide their feedback through the lens of their DiSC personality

Clients 73

Clients 73

SaaStr

AUGUST 9, 2023

Dear SaaStr: How Do You Know When It’s Time to Sell Your Startup? First off, the axiom that companies are bought, not sold, is mostly right. 95 times out of 100, you can’t wake up some morning and just go sell your start-up. Unless there are pre-existing relationships that have expressed a desire to buy (which sometimes there are) … calling up CorpDev at Google isn’t going to work.

Sell 76

Sell Up-sell Start-ups Closing 76

Adaptive Business Services

AUGUST 9, 2023

Here I am, pushing 70, and I find myself at yet another crossroad. How much and how long I want to work has been a question for the last 15 plus years and … I’m still at it. The fact is, I like working and it’s one of the ways that I fund my toy collection. Now, I am not what one would consider to be an early adopter. I’m change hesitant primarily due to my cynical nature.

CRM 62

CRM Business Services Trust Up-sell 62

SaaStr

AUGUST 9, 2023

So we’ve covered hero company Atlassian many times on this series. First, it’s an epic bootstrapping success story. Second, it showed early you can build a SaaS and enterprise leader from anywhere. And third, it’s a SaaS and Cloud leader we all have opinions on. We have a sense of. And Atlassian has been saying something for quite a while — that while things have gotten harder the past 18 months or so, buyers are still buying.

Growth 72

Growth Up-sell Conversion Customers 72

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

SalesLoft

AUGUST 9, 2023

You’re well aware of the trends affecting the sales industry right now: Low pipeline Declining win rates Smaller opportunity sizes Customer churn Needless to say, this market is quite literally giving teams a run for their money. Despite all this, sales leaders like you are heading up revenue teams who have to do whatever they can to bring in business.

CRM 52

CRM Pipeline Go To Market Up-sell 52

Search Engine Land

AUGUST 9, 2023

For nearly a decade, Google Ads scripts have been the unsung heroes for advertisers aiming to automate their accounts. Initially created to empower users with JavaScript-driven automation capabilities, these scripts can now use the Google Ads API’s “mutate” function. This means advertisers can directly integrate with the myriad capabilities in the Ads API.

Campaign 98

Campaign Account management Strategize Gaming 98