Tue.Mar 11, 2025

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The Mining Industry’s Digital Transformation Represents a Significant Leap Toward Enhanced Sustainability and Operational Efficiency

Sales Pop!

The mining industry which people once saw as traditional and slow to adapt is now going through a profound transformation. The combination of technological progress with environmental demands and economic needs is forcing mining companies to adopt digital transformation in order to boost operational efficiency while adopting even greater safety measures all the while maintaining the delicate ecological balance.

Represent 173
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How to Handle the “How Much Does It Cost?” Objection (Ask Jeb)

Sales Gravy

Cindy is struggling to set appointments and handle the "How Much Does it Cost?" objection. She recently switched from media sales to the home services industry. Suddenly, she finds herself making all her own cold calls no marketing team, no pre-existing territory full of warm leads. And unlike her old deskbound clients, these new prospects are likely to be on a roof or at a job site when she calls.

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Breaking News in the World of Frontier AI Labs

G2

Three big AI developments happened last week. Tim Sanders, G2's VP of Research Insights, breaks down everything you need to know to stay on top of the news.

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How to Improve Communications to Drive Business Growth

Sales Pop!

Should business not meet your expectations, its wise to examine your communications. People in varying industries are unaware of how they come across to others and will often discourage further business. Examining the issue from multiple angles can improve future outcomes. For example, consider the following: Do you allow your prospect to speak first to then ask questions for better understanding?

Growth 241
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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What’s The Growth Rate of Mobile Marketing? Statistics for 2025

G2

With the increasing number of smartphone users, mobile marketing and advertising is growing at a decent rate. Companies are increasing their mobile ad spend on social media apps while using SMS to engage their audiences with updates.

Growth 64
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How to influence Google’s AI Overviews

Martech

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. This means brands have less control over how their content is displayed and interpreted.

More Trending

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Google is exploring ads in new AI Mode

Martech

Google confirmed to Adweek it will explore bringing ads to its new AI Mode search experience. However, ad buyers are concerned that user behavior in the conversational interface could reduce ad effectiveness. Google is looking to monetize its newest AI search experience, telling Adweek it plans to explore bringing ads into AI Mode the conversational search feature launched in beta this week.

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What Is Microservices Architecture? (+The Why and How)

G2

Microservices architecture organizes an application as a collection of services. Learn more about how its different from monolithic architecture.

Service 52
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Finding the sweet spot between relevance and discovery in B2B lead nurturing

Martech

Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring them. Introduce too much new information, and you may overwhelm them. The key is blending both to engage, build trust and drive conversions. Why familiarity alone doesn’t drive B2B conversions We introduced a new approach to abandoned shopping cart emails in a recent optimization test for a B2B SaaS cli

B2B 98
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Are SEO Tools Ready For The AI Search Era?

G2

We called it back in July 2024 AI chatbots like OpenAIs ChatGPT and Perplexity wouldnt just assist with search anymore; they would replace it. They would have their own browsers, challenging Google and striking a searchscape seismic shift nobody was ready for.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Is Your Agent Production Ready?

Salesforce

Artificial intelligence is poised to shake up much of what we know about software development , but as it turns out, agent lifecycle management, also known as agent development lifecycle (ADL), is fairly similar to traditional application lifecycle management (ALM). From ideation and configuration, to testing and deployment, the path to taking your agent from the drawing board to production will be familiar.

Product 98
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How L&D Events Foster a Culture of Continuous Learning and Growth

G2

Let's be honest corporate training has a pretty bad reputation. The words alone might conjure images of outdated PowerPoints and mandatory sessions where half the room is secretly checking emails.

Growth 52
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5 Signs You Need Agent-First Field Service

Salesforce

Field service spans a wide range of duties. You might immediately think of home maintenance or appliance installation , but field service technicians do so much more. They keep our communities sustainable with recycling pickups , and even keep people safe through critical inspections, infrastructure repairs, and life-saving rescues. At its core, field service is about getting the job done no matter where the job takes you.

Service 83
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Boosting Efficiency: The Role of AI in Capital Program Management

G2

Artificial intelligence (AI) is transforming industries globally, yet the construction sector worth $13 trillion lags behind with stagnant productivity growth.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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How Well Do AI Models Understand You? PersonaBench Puts Them to the Test

Salesforce

Introduction Imagine asking an AI assistant for a restaurant recommendation. A truly smart assistant wouldnt just suggest a nearby spotit would know you prefer vegan food, cozy vibes, and short wait times. But how does AI actually learn these preferencesand how well does it understand them? Personalization is tricky. AI models dont inherently know your job, favorite travel spots, or coffee orderthey have to learn from your conversations and app usage.

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Why I’m Scared to Buy New SaaS Apps Now

SaaStr

So many of you may find this ironic on SaaStr, but Im scared to buy new SaaS apps today. Genuinely. Why? Lets make a list. But the uber-reason is buying and renewing has in many cases gotten much less customer-friendly than it used to be. With one big exception: so many AI B2B apps are making it easier. Why Im scared (for real): #1. Im Scared It Will Be Close to Impossible to Cancel or Downgrade Too many apps Ive purchased now make it just so hard to cancel.

Legal 82
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GTM 137: The Biggest Business Turnaround You’ve Never Heard Of & The Growth Levers to Pull When Things Go Wrong

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell. Before joining Primary, Cassie was Chief Customer and Commercial Officer for Marigold (formerly known as CM Group), an Insight Partners roll-up of marketing technology software i

GTM 79
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Learnings from Scaling DeepL’s Americas Business from 0 to 40 people and 3x’ing ARR in Under a Year

SaaStr

Recently, Yaser Moala, Head of Americas at DeepL, shared how they scaled their Americas business from 0 to 40 people while 3X’ing ARR in under 12 months. Having previously led Twilio’s European expansion to hundreds of millions in revenue, Moala brings battle-tested insights on what it really takes to successfully expand internationally.

Legal 74
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Everything You Need to Know about Partnership Businesses [+ Expert Tips]

Hubspot

Confession setting up a partnership business with my friend and (now also a business partner) Kasia was the best decision in my professional life. Weve been working together as a content marketing duo for over five years now, and the growth opportunities weve seen would not have been possible if we worked solo. Not only are we each others emotional support or cover for each other during sick leave or vacation.

Legal 36