Iannarino
OCTOBER 30, 2023
One day, I was sitting on an airplane, waiting to take off. Before they closed the doors, a good friend called me to tell me that a person known to me was systematically tweeting something my friend believed would somehow harm me.
Understanding the Sales Force
OCTOBER 30, 2023
Team Photo of the American League Champion 1967 Boston Red Sox I frequently write about taking a consultative approach, where listening and asking questions are the keys for successful sales presentations. I’m not referring to the presentation step of the sales process, as much as I am using “sales presentations” as a replacement term for “sales calls.” While watching game 2 of the 2023 World Series, it occurred to me that while I still remember and can name every
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Salesforce
OCTOBER 30, 2023
Hi, I’m Kaelan! I’m a passionate Salesforce Certified Marketing Cloud Instructor and for the past few years I’ve taught people from all backgrounds, from complete novices to experienced Salesforce Admins, all about Marketing Cloud, how to become a Marketing Cloud Administrator, and even how to pass the Marketing Cloud Administrator Certification Exam.
Search Engine Land
OCTOBER 30, 2023
Google Bard , the conversational AI tool by Google, can now respond to your questions in real-time. You can turn it off and tell Bard to only respond once the answer is complete, but now, by default, Bard writes out the response in real time. Default on. By default, Google has turned on real-time responses, so you can see Bard typing the answer as it figures out the response.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
OCTOBER 30, 2023
We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement.
Search Engine Land
OCTOBER 30, 2023
Google knew as far back as 2010 that Google Chrome would help drive more Google searches. We learned some exact figures today during testimony from Alphabet and Google CEO Sundar Pichai at the ongoing U.S. vs. Google antitrust trial. Users who switched to Chrome from Microsoft’s Internet Explorer performed 48% more Google searches. Users who switched to Chrome from Mozilla’s Firefox performed 27% more Google searches.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
OCTOBER 30, 2023
So it can seem sometimes like SaaS spending has crashed recently, but really that’s not right. Every single year, SaaS spend goes up. A lot, in fact. Gartner is even predicting enterprise IT spend will accelerate in 2024. But different years and different times benefit different vendors. The past 18 months, it’s seemed like price increases and consolidation on core vendors has consumed more and more of SaaS IT budgets.
Search Engine Land
OCTOBER 30, 2023
In July, Google released a massive update to the Knowledge Graph. We named it the E-E-A-T Knowledge Graph update and gave it the codename “Killer Whale” because it made a splash in the SERPs twice: In real time between July 14 and 18. As part of the September helpful content update. A Knowledge Graph (Vault) update rarely occurs simultaneously with a ranking update, core or otherwise.
SaaStr
OCTOBER 30, 2023
Non-founder CEOs get fired all the time — and these days, are quitting more often than ever. Founder-CEOs getting fired seems rarer these days, though. Ubers and WeWorks aside. Two that would be hard to imagine happening today: Pushing Steve Jobs out of Apple. Pushing Sergey Brin + Larry Page “down” to bring in an Outside CEO. A few that we don’t hear about too much: Elon Musk pushing out the first CEO of Tesla.
G2
OCTOBER 30, 2023
Optimize your marketing strategy to gain more traction in engagement, click-throughs, and open rates with this list of email marketing statistics of 2023.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
SaaStr
OCTOBER 30, 2023
Startups only have a limited amount of resources with an unlimited amount of experiments they can try. So, how do growth teams discover and prioritize those resources most effectively? In last week’s episode of Workshop Wednesday , held every Wednesday at 10 a.m. PST, Lavanya Shukla , VP of Growth at Weights & Biases, shared a data and experimentation-driven approach to creating exponential growth systematically.
Martech
OCTOBER 30, 2023
Meta is rolling out ad-free subscriptions for Facebook and Instagram users in Europe. It is also putting a “temporary” ban on ads to those under 18. People over 18 in the EU, EEA and Switzerland will be given the choice to either continue using these platforms with personalized ads or pay a fee to remove sponsored posts completely starting in November.
Search Engine Land
OCTOBER 30, 2023
Pinterest’s third-quarter revenue jumped 11% to $763 million in Q3, 2023. Ad earnings surged as the platform’s global monthly active users increased by 8% year-on-year to 482 million. The company credited its success in part to “Its ability to attract and retain advertisers and effectively measure advertising campaigns.” Why we care.
Martech
OCTOBER 30, 2023
Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. In addition to the bevy of updates Adobe continues to make to Marketo functions, it sunsetted two apps, Marketo Events and Marketo Moments.
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Search Engine Land
OCTOBER 30, 2023
Instagram Reminder Ads are rolling out new features to help advertisers reach a wider audience: Instagram Stories visibility : Reminder Ads can now be featured within Instagram Stories, allowing businesses to increase visibility and improve efficiency. Ads Manager set up : Reminder ads can now be created directly in Ads Manager, which removes the previous requirement of only using organic posts to create a reminder ad.
Martech
OCTOBER 30, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Search Engine Land
OCTOBER 30, 2023
Meta is rolling out no ads subscriptions for Facebook and Instagram users in Europe. People in the EU, EEA and Switzerland will be given the choice to either continue using these platforms with personalised ads, or pay a fee to remove sponsored posts completely from November. Users that opt to pay for a subscription, which will cost €9.99 per month on the web or €12.99 per month on iOS and Android, will not have their information used for ads.
Martech
OCTOBER 30, 2023
Today, actionable data is key. Yet, drowning in a sea of information from various sources can be overwhelming. How do you prove your campaigns are hitting the mark and contributing to the bottom line? Automation can elevate your marketing game by freeing time so you can focus on innovative strategies rather than wrestling with data. Join marketing analytics automation experts to learn how to impact the bottom line and prove your campaigns succeed Register and attend “Become a Data Champion
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
OCTOBER 30, 2023
Marketers often work at a distance from frontline operations. We may not directly build the product, deal with angry customer phone calls, or be out in the field selling. We might even be at an agency, an additional level removed from the shop floor or direct interactions with the target customer. How, then, can you: Know what to write about? Insert meaningful insights into your landing pages or ad creative?
Refreshing Solutions
OCTOBER 30, 2023
Instagram is testing a new “Nearby” feed that would show users public content from people and businesses in their area. The feature was first spotted by app researcher Alessandro Paluzzi and is currently in limited testing. The Nearby feed would be located in the Explore tab and would show a mix of Stories and Reels from users and businesses within a certain radius of the user’s location.
Search Engine Land
OCTOBER 30, 2023
In July, Google released a massive update to the Knowledge Graph. We named it the E-E-A-T Knowledge Graph update and gave it the codename “Killer Whale” because it made a splash in the SERPs twice: In real time between July 14 and 18. As part of the September helpful content update. A Knowledge Graph (Vault) update rarely occurs simultaneously with a ranking update, core or otherwise.
Highspot
OCTOBER 30, 2023
In this article, we help you navigate the intricacies of sales performance metrics, guiding you on which ones are pivotal and how best to measure them. What Is Sales Performance? Sales Performance vs. Sales Metrics Why Analyze Your Sales Performance? Tips for Measuring Sales Performance Types of Sales Performance Metrics Challenges in Measuring Sales Performance Improve Sales Team Performance With Highspot’s Powerful Platform What Is Sales Performance?
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
OCTOBER 30, 2023
Today, actionable data is key. Yet, drowning in a sea of information from various sources can be overwhelming. How do you prove your campaigns are hitting the mark and contributing to the bottom line? Automation can elevate your marketing game by freeing time so you can focus on innovative strategies rather than wrestling with data. Join marketing analytics automation experts to learn how to impact the bottom line and prove your campaigns succeed Register and attend “Become a Data Champion
G2
OCTOBER 30, 2023
Proper planning is vital for the successful implementation of HubSpot. By dedicating time to carefully map out the implementation process and align it with their goals, businesses can ensure they fully leverage the powerful features and functionalities HubSpot offers.
SalesLoft
OCTOBER 30, 2023
Earlier this year, our data scientists analyzed 570 million interactions across the Salesloft platform and aggregated the numbers into a spate of benchmarks for sales teams. This trove of data is useful for grab-and-go benchmarking for prospecting and coaching motions. But we wondered what other stories we could distill from the figures. We revisited the guide and asked several sales pros to extract four insights from the benchmark report and drop them into a guide that we’re calling, quite app
Predictable Revenue
OCTOBER 30, 2023
Email deliverability ensures your emails get to the people you're trying to reach. Your sending reputation plays a significant role in this. The post Field Guide: Cold Email Deliverability appeared first on Predictable Revenue.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
PandaDoc
OCTOBER 30, 2023
Gamification took the sales industry by storm in the latter half of the previous decade — and with good reason. Research has shown that there are huge benefits to gamifying your sales process, including better worker productivity and retention when it comes to learning new things. Done correctly, gamification encourages performance, boosts team morale, and fosters a collaborative environment where employees can thrive and succeed.
Sales Pop!
OCTOBER 30, 2023
Coming to the final article in our series on sales ethics, let’s now cover its most practical aspect: sales ethics characteristics. Basics of Character I previously wrote an ebook , Who Are You? The Critical Role of Character in a New Era of Sales explores this subject in depth. I highly recommend you read it. This article will cover some of its essential points.
Search Engine Land
OCTOBER 30, 2023
As the initial buzz around AI dies down, the practical use of generative AI is now well-established in the content creation world. In theory, this creates a huge content marketing opportunity. However, as we are seeing , there are many pitfalls from an SEO perspective. This article outlines how we are primed to make such mistakes, ways Google has tackled this historically and how to safely integrate generative AI in your SEO and content marketing.
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