Iannarino
SEPTEMBER 8, 2023
The idea of a battle card is to provide a salesperson with information that might help them beat a rival for a prospective client’s business. Many of these battle cards provide a company overview and identify the stakeholders involved in the purchase, the target customers, industry opportunities, product features, competitor analysis, responses to common objections, and success stories.
Anthony Cole Training
SEPTEMBER 8, 2023
Graduating from college, I went right into a high-pressure sales job selling newspaper advertising for The Dallas Times Herald in the burgeoning Dallas, Texas marketplace. It was a hustle out there as we competed with The Dallas Morning News who had a greater share of the subscriber and ad revenue markets. At that time in the 80s, Dallas had small businesses and strip centers popping up every day and I would literally case my territory at least every other day so that I could be the first in the
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Force Management
SEPTEMBER 8, 2023
Last month, the Revenue Builders Podcast featured some hard-hitting tactical conversations about the journey to elite sales leadership and the decisions we make along the way. Dig in to the episodes below to get real-life advice from leaders who have been there and done that. These conversations cover everything from calculating business value for a prospect to defining a repeatable sales process that enables rapid scaling.
Search Engine Land
SEPTEMBER 8, 2023
Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK. The new search feature is available on both the Threads mobile app and web app. Why we care. Potential customers now have a new way to search for and discover brands on Threads, which could result in increased visibility.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
SEPTEMBER 8, 2023
My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. Getting to all the sessions and programs was impossible even with a small team. And we were getting paid for it. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.
Search Engine Land
SEPTEMBER 8, 2023
In his book, “ Twelve and a Half ,” Gary Vaynerchuk explores essential emotional skills integral to his life and business success. Developing these skills as an SEO professional can set the stage for a successful career: Unlock your SEO potential and embrace curiosity Learn to ‘count to 10’ with patience Unleash your tenacity and embrace the ‘impossible’ Kindness wins, so join every conversation with respect Know what you don’t know and embrace self-awareness Stay grounded and deflat
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 8, 2023
It’s a sad day at Search Engine Land. We got the dreaded “This property has stopped processing data” message when we logged into our Google Universal Analytics property this morning. What it looks like. Here’s a screenshot of what we’re seeing today: Why we care. No more procrastination. Onward to GA4. If you’ve been waiting until you absolutely had to switch to GA4, you may want to read How to use Google Analytics 4: A complete guide.
Martech
SEPTEMBER 8, 2023
The week’s AI news started with a bang as both HubSpot and Salesforce rolled out new implementations. They were followed by Amazon adding AI to its Thursday NFL games to display data at critical points during the game. Not strictly martech, but interesting. Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster.
Search Engine Land
SEPTEMBER 8, 2023
Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. Why we care. As more businesses embrace influencer marketing, the way people consume ads is shifting.
Martech
SEPTEMBER 8, 2023
Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. This technology allows websites to serve ads based on your browser history — unless you manually turn it off. Why we care. This new approach to serving targeted ads stems from the interest-based targeting proposal known as Topics (part of the Privacy Sandbox Project).
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
SEPTEMBER 8, 2023
Google has released another Google Search update around its language matching systems. This update was released two weeks ago, but Google only announced it earlier this morning. What Google said. Google wrote, “Over the past few months, we’ve also released a series of updates to improve our language matching systems, including the latest update about two weeks ago.
SaaStr
SEPTEMBER 8, 2023
So our weekly live Workshop Wednesdays have been a hit! ! We bring in a top, tactical SaaStr speaker live on Zoom for a deep dive on a core topic, then open it up for some great AMA! Almost 4,000 folks have signed up so far! Sign up for free Workshop Wednesdays here ! Upcoming ones: September 13th: Stephanie Opdam, Principal @ Notion Capital September 20th: Kristina Shen, General Partner @ A16z September 27th: Patrick Moran, Former CMO and CRO @ Calendly and Rafael Alenda, Former Vice Presid
Search Engine Land
SEPTEMBER 8, 2023
Economic uncertainty and evolving employee preferences have transformed hiring dynamics. This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts. While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness.
Sales Gravy
SEPTEMBER 8, 2023
A Great Modern Seller Leverages These 5 Skills In this podcast, Jeb Blount and Amy Franko discuss the importance of modern sellers having strong business acumen and an ownership mindset. They emphasize the value of being able to provide insight to executives based on knowledge of their organization, rather than regurgitating information that can be found online.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
The Advantexe Advisor
SEPTEMBER 8, 2023
As the dust settles on J&J’s recent separation of their fast-moving consumer healthcare products business, there is increased momentum and pressure for other big pharmaceutical companies to re-think their business portfolios. I am 100% certain it will be a topic of discussion in many of our upcoming business acumen programs and several of our pharmaceutical business simulations actually allow participants to spin out product lines and entire businesses to see the impact strategically and fin
Sales Hacker
SEPTEMBER 8, 2023
This week the team flew down to San Mateo for SaaStr – tons of great networking and sessions. A quick shoutout to two incredible GTMfund portfolio company founders who shared the same stage: Melanie Fellay CEO and CoFounder of Spekit , and Christina Ross CEO and CoFounder of Cube , who ran a session at SaaStr on The Top Founder Mistakes to Avoid on The Path to $10M in ARR alongside Shiloh Johnson , Founder/CEO of ComplYant.
SaaStr
SEPTEMBER 8, 2023
So I use SaaStr itself as a bit of a lab to keep my learnings on sales & marketing fresh. We have 150+ sponsors and I continually learn from them. One thing I’m a bit embarrassed to admit is we didn’t actually crunch the numbers to see what happens when we go visit our sponsors in person. The answer? 40% higher revenue per sponsor, and about 10% higher logo retention when we showed up in person.
SalesLoft
SEPTEMBER 8, 2023
We at Salesloft are thrilled to be recognized with a Customers’ Choice distinction in the August 2023 Gartner® Peer Insights for Sales Engagement Applications. This distinction is a recognition of vendors in this market based on feedback and ratings from 214 verified end users of our product as of 1 September 2023. This is particularly exciting for all of us at Salesloft because it comes from customers, who are the reason we do what we do.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SaaStr
SEPTEMBER 8, 2023
Dear SaaStr: How Do You Respond to a VC Who Says They Don’t Invest in Your Space? You move on. They almost certainly don’t invest in your space, at least not as your stage, with your risk profile, etc. -> At a higher level, you basically can’t convince a VC to invest in a space, an idea, a startup they genuinely aren’t interested in. Save your energy.
Hubspot
SEPTEMBER 8, 2023
You need to make an important business call but you’re far away from a desk phone. Thankfully, modern technology can help. Gone are the days where you need a telephone to make a call. With softphones, you can call a client, prospect, customer, or colleague from anywhere, as long as you have internet service, a microphone, and a speaker. Powered by VoIP (Voice Over Internet Protocol) technology , a softphone functions like a desk phone with additional features like call recording and voicemail tr
SalesLoft
SEPTEMBER 8, 2023
We at Salesloft are thrilled to be recognized with a Customers’ Choice distinction in the August 2023 Gartner® Peer Insights for Sales Engagement Applications. This distinction is a recognition of vendors in this market based on feedback and ratings from 214 verified end users of our product as of 1 September 2023. This is particularly exciting for all of us at Salesloft because it comes from customers, who are the reason we do what we do.
Search Engine Land
SEPTEMBER 8, 2023
Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). DA scores range from one to 100, with higher scores corresponding to a greater likelihood of achieving higher rankings. It’s also a problematic metric misused by unsuspecting marketers and abused by bad actors in the industry.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Heinz Marketing
SEPTEMBER 8, 2023
By Maria Geokezas , Chief Operating Officer at Heinz Marketing Businesses have invested years creating and curating SEO-friendly content to drive website traffic. Now the question is, will AI take it all away? So far, Google remains tight-lipped about how much ChatGPT and other AI services have impacted its use. But we can assume it’s been significant based on Google’s mad dash to release its built-in AI tools.
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