Search Engine Land

AUGUST 16, 2024

A new study reveals the promise and limitations of interactive TV advertising. The key findings: 36% stronger unaided brand recall vs. standard video ads 95% of viewers prefer adding products to cart over immediate purchase Higher CPMs: 10-15% above industry standards Why it matters. As CTV ad spend is projected to reach $33 billion by 2025, interactive formats could become a major player in the space.

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Represent Product Sales 79

Martech

AUGUST 16, 2024

Marketers’ primary job is to know what the customer wants. It’s simple, but not easy. When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” Jim knew his customers well enough that he turned Swiffer (an upgraded dust rag) into a multi-billion dollar brand platform. If there is one thing the public has made clear, it’s that they are not impressed by AI in their products.

Gambling 132

Gambling Manufacturing Trust Follow-up 132

Search Engine Land

AUGUST 16, 2024

Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change? Join us for Stuck on Autopilot? Upgrade Your Marketing Automation where we’ll explore: The signs it’s time to make a change How to evaluate different platforms Strategies for a smooth migration A real-world example of a successful transition Don’t let outdated technology hold you back!

Technology 88

Technology Technology Conversion 88

Martech

AUGUST 16, 2024

Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change? Join us for Stuck on Autopilot? Upgrade Your Marketing Automation where we’ll explore: The signs it’s time to make a change How to evaluate different platforms Strategies for a smooth migration A real-world example of a successful transition Don’t let outdated technology hold you back!

Technology 124

Technology Technology 124

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

Sales

Anthony Cole Training

AUGUST 16, 2024

Every business that has ever been started has done so by wanting to position its products or services on a continuum between the two extremes of value and price. Some businesses (think Apple, Ritz Carlton) are focused on delivering a high value experience. Some businesses (think Walmart) are focused on being the low-cost provider in their industry. Most businesses land somewhere in the middle.

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Price Sell Service Product 345

Iannarino

AUGUST 16, 2024

Struggling to connect with your dream clients in an era dominated by AI-powered prospecting? Here’s how to stand out and secure those vital meetings.

B2B 279

B2B Clients Prospecting Meeting 279

The Advantexe Advisor

AUGUST 16, 2024

I had an interesting conversation with a prospective new client this week. Someone I have never spoken with before but from an industry (process manufacturing) we know a lot about. What was interesting about the conversation was that this potential client wants to take a radical new approach toward developing the future leaders of her company. She shared her bold vision with me, and I asked her if it was okay to include it in a blog, and she agreed.

Manufacturing 115

Manufacturing Clients Conversion Prospecting 115

SaaStr

AUGUST 16, 2024

So we’re pretty lucky this year, we’ve got some of the top leaders in B2B ecommerce at SaaStr Annual, Sep 10-12 in SF Bay! #1. Andrew Bialecki, CEO Klaviyo This will be an epic deep dive on just how you get an SMB+ app to almost $1B in ARR — all while having incredibly happy customers. This will be a special one. Klaviyo was the first SaaS company to IPO since 2021!!

E-commerce 123

E-commerce B2B Customers 123

Search Engine Land

AUGUST 16, 2024

Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for customized audience targeting. Opt-in setting to optimize for incremental conversions. Optimize for and report on profit and predicted lifetime value. Direct CRM integration for enhanced data insights. Why we care.

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Campaign CRM Conversion Process 99

SaaStr

AUGUST 16, 2024

Dear SaaStr: When Should a CEO Tell Startup Employees That The Company Is Going Under? I recently asked this of an candidate I interviewed that just went through the shut-down of a top-VC backed start-up. It’s more common these days than in the past, given all the explosion of capital in 2020-2021 … into startups that aren’t going to make it.

Start-ups 122

Start-ups Meeting 122

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

Objection handling

Martech

AUGUST 16, 2024

Times are changing, and marketers are facing new challenges. With the pressure to deliver results and prove the effectiveness of their efforts — often with fewer resources — it’s becoming harder to engage consumers and drive conversions. Today’s consumers are savvy. They’re aware of most modern marketing tactics. They use ad blockers, provide junk email addresses on forms, and don’t fall for clickbait headlines.

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Conversion Prospecting Promote Service 126

Heinz Marketing

AUGUST 16, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Artificial Intelligence (AI) is everywhere nowadays, and it’s rapidly transforming the way organizations operate, offering unprecedented opportunities to enhance productivity, decision-making, and innovation. From automating routine tasks to providing deep insights through data analysis, AI is being leveraged across industries and integrating into various functions such as marketing, finance, human resources, and product developm

Legal 113

Legal Government Technology Technology 113

Martech

AUGUST 16, 2024

Picture this: You’ve just launched a major marketing campaign. The strategy is solid, the creativity is on point. But as the results roll in, something’s off. Conversion rates are low, customer feedback is mixed, and your sales team is grumbling about lead quality. The culprit? Poor data quality — a silent killer that can torpedo even the most brilliant campaigns.

E-commerce 118

E-commerce Launch Campaign Trust 118

Search Engine Land

AUGUST 16, 2024

There is a large, confirmed, Google Search ranking bug is affecting a large number of search results today. This is unrelated to the last core update, the August 2024 core update , that was announced yesterday at around 11 am ET. When. This ranking bug was confirmed at around 2 am ET this morning, Google posted : More details. “There’s an ongoing issue with ranking in Google Search that’s affecting a large number of search results.

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95

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

Start-ups

Hubspot

AUGUST 16, 2024

When I first opened the (digital) doors of my content marketing agency, I was responsible for every function including prospecting, pitching, and executing each project — along with juggling the administrative tasks of running a business at the same time. While my job was to do everything, I naturally focused on the areas that were most interesting to me — like sales and content strategy — and it didn’t take me long to fall way behind on “busywork” like issuing sales invoices.

Sales 59

Sales B2C Clients Retail 59

Search Engine Land

AUGUST 16, 2024

Google’s continuous scroll feature allowed users to seamlessly glide through search results without the cumbersome need to click “Next.” Akin to adding more real estate to a Monopoly board, this function served as a potential game-changer for digital marketers and SEO professionals. However, Google’s continuous scroll presented new challenges for online reputation management (ORM) firms.

Real Estate 88

Real Estate CTR Click Through Rate Promote 88

Salesforce

AUGUST 16, 2024

The sales team inputs all kinds of valuable insights about common customer feedback into your CRM. Your marketing automation system tracks engagement across a slew of digital channels. Customer service managers monitor key performance indicators, such as call resolution and handling time. Even with all this data at your company’s disposal, there’s still one question that should always be top of mind — is everyone using the data the right way?

Government 52

Government Manufacturing Legal Retail 52

Search Engine Land

AUGUST 16, 2024

YouTube is increasing the duration of ad breaks on Connected TV (CTV) platforms to provide longer uninterrupted viewing sessions. The move follows successful testing that showed 79% of viewers prefer grouped video ads over shorter, dispersed slots. Key points: YouTube expanding longer ad breaks for Connected TV (CTV) experiences. Aim: Provide longer uninterrupted viewing blocks.

Click Through Rate 87

Click Through Rate User Experience Promote Campaign 87

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Search Engine Land

AUGUST 16, 2024

Google’s commitment to delivering the best search results to its users has led to the development of advanced algorithms to determine the websites that dominate the SERP for any given query. At the core of these efforts is a focus on user satisfaction as a key measure of a website’s quality and relevance. By prioritizing user experience, Google ensures that the most helpful and relevant sites rank higher in search results.

UX 80

UX Trust User Experience Negotiate 80