Martech

SEPTEMBER 9, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Customers 112

Customers Commission Customer Relationship Management Retail 112

Salesforce

SEPTEMBER 9, 2024

Data is crucial for financial services institutions (FSIs) to succeed. Whether you’re looking to understand your clients on a more personal level or looking to gauge the market to capitalize on industry trends, the ability to use data effectively can give you a significant competitive advantage. But many FSIs are held back by data silos and integration challenges.

Service 97

Service Customer Relationship Management Clients Relationship Management 97

Martech

SEPTEMBER 9, 2024

This article was co-authored by Nicole Greene. Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions.

Non-Profits 125

Non-Profits Legal Trust Technology 125

Search Engine Land

SEPTEMBER 9, 2024

Brands today live in a multi-platform world. In this article, you will learn: Why brands need to get ready for a multi-platform environment. How YouTube plays into this. How YouTube descriptions can be used to carry meaning and relevance. How to use the DESCRIBE framework to improve your description generation. Welcome to a multi-platform environment When Facebook launched, many expected the social media platform would compete with Google in search.

Click Through Rate 98

Click Through Rate Engineering Trust Follow-up 98

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Martech

SEPTEMBER 9, 2024

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Why we care. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target.

Government 116

Government Campaign Conversion Start-ups 116

Iannarino

SEPTEMBER 9, 2024

Are you struggling to stay productive and achieve your goals? Discover the two powerful ways to stay on track and crush your tasks, even when motivation is low.

Drivers/motivators 280

Drivers/motivators Product 280

Search Engine Land

SEPTEMBER 9, 2024

Too many brands and content creators focus on driving audience growth and lose sight of maintaining engagement. Capturing attention is one thing, but retaining attention and building engagement are greater challenges. Ultimately, it costs more to acquire a customer than to keep one. Let’s examine proven strategies and techniques for boosting audience engagement and exploring methods for building a community around your brand.

Technique 84

Technique Drivers/motivators Referrals User Experience 84

Hubspot

SEPTEMBER 9, 2024

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. These lists would evolve, grow, and ultimately work best when they were imported into CRM, and were invaluable for helping me to: Meet my productivity goals (and my quota in the long run) Segment companies in my territory or industry Keep track of my prospect interactions Capture important information like competitive install In this article, I’ll e

Territory 83

Territory Cold Call SQL Campaign 83

SaaStr

SEPTEMBER 9, 2024

When I look across my investment portfolio for past 11 years , the #1 issue I think isn’t pricing, or TAM, or making a terrible mishire, or competition. Those all matter, but the best founders fight through them. No the #1 issue ends up being waiting too long to truly go multi-product. No matter what you do, if you are too slow here, growth stalls. I’m seeing all across my investments that are 5, 8, 10, 12+ years out.

Cross-sell 122

Cross-sell CRM Growth Up-sell 122

Hubspot

SEPTEMBER 9, 2024

You know the beloved tradition of sports fans throwing TVs out of their window after a loss? Not demure. Definitely not mindful. But there are moments in life where we get mighty close to acting that way. And rage rooms were invented for those moments. Source: Google Trends, six-month rolling average Also known as “smash room” or “anger room,” these are places you can pay to de-stress by destroying objects, from plates and bottles to full-sized appliances.

Profit margin 74

Profit margin Commission Sports Follow-up 74

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

SaaStr

SEPTEMBER 9, 2024

Dear SaaStr: How Can I Get The Attention of Software VCs? # 1: Get Out There: Get in TechCrunch. Get on Hackernews. Get on stage at any B tier or A tier event. Get warm intros from any successful founders or seed investors you know. Rent a cheap booth at an event lots of VCs attend. Don’t blow the bank, but this does work. Go to industry parties where VCs are and introduce yourself without being a stalker.

Networking 121

Networking Meeting 121

David Meerman Scott

SEPTEMBER 9, 2024

When a customer begins the buying journey for a complex sale, they usually want to learn about their sales representative. This is true for both big-ticket consumer purchases as well as B2B products and services.

Represent 104

Represent B2B Sales Service 104

G2

SEPTEMBER 9, 2024

Explore these statistics to see how demand on Google Search is changing. Use these insights to make the SEO strategy, for your business, future-proof.

64

64

PandaDoc

SEPTEMBER 9, 2024

Storytelling is one of our oldest forms of communication and is an excellent persuasive tool. Stories do the job better than facts – you only have to look to the tabloid news cycle to see that. It’s also clear that, however fictional, stories can profoundly impact actions in reality, as the “Jaws effect” proves — a phenomenon where real-world policy around hunting sharks stems from an irrational overreaction to a scary, and fictional, Hollywood movie.

Technique 52

Technique Legal Pitch Sales 52

Advertisement

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

B2B

Search Engine Land

SEPTEMBER 9, 2024

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize content is only growing. This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences.

Campaign 109

Campaign Strategize Technology Technology 109

Hubspot

SEPTEMBER 9, 2024

Conducting a successful negotiation where both parties arrive at a productive, mutually beneficial outcome is a delicate art — one that's every bit as screw-up-able as it is valuable. Thoughtful, effective negotiating skills are a “need to have” if you're going to hack it in sales, but developing them is rarely straightforward. And if you want to get there, you have to have a sense of the right points to cover and (maybe even more) the ones you need to avoid.

Negotiate 83

Negotiate Electricity Trust Clients 83

Salesforce

SEPTEMBER 9, 2024

So, you’ve sworn off commission spreadsheets and realized that sales incentive software will vastly improve efficiency, transparency, and your personal sanity. Problem solved, right? Not quite yet. If you’ve decided to invest in any new solution, your work is just getting started. There’s no shortage of sales commission software on the market, and trying to discern all their operational differences can result in a serious case of information overload.

Commission 52

Commission Territory E-commerce Sales 52

Salesforce

SEPTEMBER 9, 2024

Customer service and field service professionals are the backbone of any business. They put the customer first, solve problems, and you can find one working at any hour of the day. But service professionals need support, too. And with AI transforming customer service, it’s more important than ever for service and field service experts to have a community of like-minded peers.

Launch 52

Launch Service Start-ups Networking 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales