Mon.Aug 02, 2021

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The Fearless Sales Leader

STAR Results

The Fearless Sales Leader. Fearless sales leaders know that business success is defined as achieving an objective or goal. Sales leaders are accountable for making the company’s sales objectives and sales objectives equal success. As part of their role, sales leaders set the direction, create the culture, hire, develop, and retain top sales professionals, aiming to create an environment that facilitates success.

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The Sales Process Was Designed to Solve the Sales Organizations Problems

Iannarino

The Gist: It’s heresy to say so, but the sales process was designed to solve the sales organization’s problems. Creating a repeatable process for salespeople is supposed to ensure success, but it rarely creates value for clients. We are evolving our approaches too slowly and need to innovate faster. As you start to recognize how much professional sales has changed and how impotent the legacy approaches are, you start to realize just how many structures and strategies were designed to

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Trending Sources

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How To Do Digital Marketing – A Simple Step By Step Guide

ClickFunnels

The post How To Do Digital Marketing – A Simple Step By Step Guide appeared first on ClickFunnels. You can’t expect to build a successful business if you don’t know how to do digital marketing. You need to be able to effectively promote your products online if you want your company to thrive in today’s fiercely competitive marketplace. Of course, that is easier said than done.

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WEBINAR: Morgan Ingram hosts “Tactical Strategies to Optimize Video for Prospecting” [Registration Available Soon!]

JBarrows

The post WEBINAR: Morgan Ingram hosts “Tactical Strategies to Optimize Video for Prospecting” [Registration Available Soon!] appeared first on JB Sales.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Why You May Want To Hire A Lead Generation Specialist

ClickFunnels

The post Why You May Want To Hire A Lead Generation Specialist appeared first on ClickFunnels. Sales are the lifeblood of any business. And lead generation is how you keep your sales pipeline full. But as an entrepreneur, you likely already have too much on your plate, so you may not always be able to give it the attention it deserves. However, neglecting lead generation can have disastrous consequences.

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Media planning breakdown: Marketoon of the Week

Martech

This week’s Marketoon asks: how data-driven is your media spend? Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Zenith reported this week that digital ads will make up 58% of total ad spend in 2021, up from 48% in 2019 and 54% in 2020…There’s no one-size-fits-all media plan for every brand.

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More Trending

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Why Kanban is more than a visualization board

Martech

There’s a sentence that I hear over and over again that kind of irks me, and maybe you’ve heard it too? “We’re doing Kanban, we have a Kanban board.” While having a Kanban board is important, you are not really practicing Kanban with this alone. Kanban is really tricky for most people to get their heads around because it’s so much more about culture than process.

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Mailchimp: 60% of Us Want to Still Work Out of the Office. But only 2% of Us Want to Full-Time

SaaStr

So a lot has been written about what the return to the office will, and won’t, be like. Most older tech companies have wanted folks back to the way things were before. Most startups have gone distributed. And top-tier office space in San Francisco is hard to get again. But I haven’t seen an employee survey as balanced and nuanced as Mailchimp’s — and I learned a lot.

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Why Modern Leaders Don’t Need to Have All of the Answers

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount who is the author of People Follow You, sits down with Wanda Wallace, author of You Can't Know it All. In this power-packed conversation Wanda and Jeb discuss why exceptional leaders don't need to have all of the answers. Instead, top leaders focus on making themselves obsolete through coaching and developing a team of experts who know how to get the job done.

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Dear SaaStr: How Much Should I Talk About the Competition in a Pitch Deck?

SaaStr

Q: Dear SaaStr: How Much Should I Talk About the Competition in a Pitch Deck? The best startup pitch decks almost all have great competition slides. Why? Because the best CEOs: Respect the competition. Even if they plan to destroy them. Know the space cold. Even in the early-ish days. See and can explain the whitespace they are pursuing even in a crowded space.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Too Busy for Sales Coaching? You’re Missing Out on Bigger, Better Deals

Sales Hacker

Sales coaching is often a touchy subject. Especially with the tension between sales enablement teams who want more coaching, sales managers who feel the pressure to drive as many opportunities as possible, and sales reps who famously try to avoid sales coaching whenever they can, with the excuse of “I’m busy with client calls, no time for formal coaching.”.

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SMX Convert kicks off in two weeks… don’t miss out!

Martech

Conversions are the lifeblood of all businesses… building your database, boosting form submissions, closing more sales, or increasing LTV. Join us online at SMX Convert , August 17, for just $149 to learn actionable tactics that drive more organic and paid conversions … no matter your KPIs. Together with hundreds of fellow search marketers, you’ll access a tactic-rich agenda that explores critical conversion optimization issues — including psychological triggers , the impact of the c

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Why Customer Experience Should Matter To Your Business

Outreach

Industry experts often discuss customer experience in the context of B2C businesses, but it’s equally relevant in B2B. Here, too, your prospects or customers are individuals looking for a personalized connection with the brand. Amazon is a great example of a company that found great success in their customer-first approach for B2C ecommerce, and then applied these learnings to their B2B cloud offerings.

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WEBINAR: Leslie Douglas hosts “Team Selling” [Registration Available Soon!]

JBarrows

The post WEBINAR: Leslie Douglas hosts “Team Selling” [Registration Available Soon!] appeared first on JB Sales.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Key Dates for the Winter ’22 Sandbox Preview

Salesforce

The Winter ’22 sandbox preview window is just around the corner, plan ahead so you know what’s coming and when. Your production instance will be upgraded to the Winter ’22 release according to the rolling 12-month release calendar on status.salesforce.com. To see your upgrade date, enter your instance name or domain, and click the maintenance tab.

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Is Working from Home The Future of Work?

Sales Pop!

The coronavirus pandemic has unquestionably caused a massive change in all aspects of life. The way people live and work now is quite different compared to pre-Covid. One of the biggest changes caused by the pandemic has been the work from home model. What was once an option has now been made a necessity. The question now is will businesses adapt to allow people to work from home permanently?

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4 Things You Didn’t Know About Team USA Olympians (But Data Can Tell You)

Salesforce

Which sport has the oldest U.S. Olympians? Which states have the biggest representation on Team USA? This summer, you’ll be able to get the answers to these questions and many more. Salesforce’s new interactive data visualization , “Team USA by the Numbers,” was created in partnership with Team USA to help fans learn more about U.S. Olympic athletes and their achievements.

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SMX Convert kicks off in two weeks… don’t miss out!

Search Engine Land

Join us online, August 17, to learn actionable tactics that drive more organic and paid conversions… no matter your KPIs. Please visit Search Engine Land for the full article.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Going Headless Is Hard – These 6 Tips Make It Easier

Salesforce

Headless deployments are complex — and commerce professionals need to go into the project with their eyes wide open. If a brand doesn’t see the continuous and fast innovation that headless commerce promises , that’s likely because they skipped over key implementation activities. In my years of implementing headless architectures for a variety of global brands, I’ve seen a lot of companies make decisions without respect to broader business goals.

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Google Ads Editor v1.7 brings support for Hotel ads and lead form extensions

Search Engine Land

The update also enables advertisers to download specific parts of their campaigns to work on offline. Please visit Search Engine Land for the full article.

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2 Ways to Come to 2021 SaaStr Annual — For Free!

SaaStr

2021 Annual. Day(s). : Hour(s). : Minute(s). : Second(s). We’re less than 60 days out to 2021 SaaStrAnnual.com ! We’ll bring together the top Cloud executives, VCs and more together Sep 27-29 in Silicon Valley. We work hard to make tickets as inexpensive as possible for an event of this scale and type. Super-early bird tickets (too late) are as low as $399 — well below our cost of $700+.

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Google math solver guidelines require accuracy

Search Engine Land

Google has added a number of technical and content quality guidelines to math solver markup. Please visit Search Engine Land for the full article.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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How to Plan the Perfect Customer Visit [+ Agenda Template]

Hubspot

Now that the world is opening back up, it’s time to get out there and meet your customers face-to-face. For many newer customers, this might be their first time getting to spend time with you — especially as conferences have moved online. Creating that connection is invaluable. But before you book that plane ticket, it’s essential to create a plan. Planning the perfect customer visit will ensure that you meet your goals and that your customer meeting will be successful.

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Google’s back-to-school shopping tips for local merchants; Monday’s daily brief

Search Engine Land

And, should advertisers or platforms bear the burden of digital service taxes? Please visit Search Engine Land for the full article.

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Mind-blowing Learnings From Analyzing 522,819 Cold Calls

Sales Hacker

In this workshop, we will go through exactly what we learned through analyzing connect rate by day of week, minute of hour, buyer persona, outside of 9 to 5 and more! The post Mind-blowing Learnings From Analyzing 522,819 Cold Calls appeared first on Sales Hacker.

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Difficulty Navigating Digital Walled Gardens from Google, Microsoft, and Apple

David Meerman Scott

The big digital players including Google, Microsoft, and Apple have been forming semi-closed ecosystems around their content and applications for more than a decade.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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You CAN Afford an Assistant

Sales Coach Dew

Do the math, and you’ll probably find hiring an assistant is not only affordable—it’s profitable Salespeople tell me all the time: “I can’t afford an assistant!”. Do you want to know the truth? You can’t afford NOT to have an assistant ! Not convinced? If you’re on the fence about hiring an assistant, take a little time to do the math! It’s a simple process to determine if you can afford to hire an assistant: List everything you do.

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Sales Prospecting: 4 Easy Steps to Fully Automate Your Sales

Lead Fuze

Sales prospecting is the process of seeking potential clients to grow the customer base and increase returns. Although it’s a vital aspect of the sales process, the manual task is tedious and repetitive. It consumes most agencies and sales development representatives’ time and energy. As the use of Artificial Intelligence grows, AI lead generation bots make sales prospecting painless.

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The Best Practices To Improve Your Sales Funnel

ClickFunnels

The post The Best Practices To Improve Your Sales Funnel appeared first on ClickFunnels. Every business in existence has some sort of a sales funnel in place. However, it’s probably safe to say that most of these sales funnels weren’t designed intentionally, they “just happened”. What does that mean? It means that when entrepreneurs stumble onto something that works, they often continue doing it without ever questioning whether that’s the most effective approach.

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SaaStr Podcast 459 (and Video): The Role of Partners to Scaling to $15 Billion With ServiceNow

SaaStr

Partnerships drive business and thriving ecosystems for SaaS companies unlike anything else. But developing solid partnerships takes vision, grit, time and patience. Aneesa Sayall (VP of Strategic Operations Customer & Partner Org at ServiceNow) interviews Lara Caimi, the ServiceNow Chief Customer & Partner Officer, about the journey to $15 billion and how building partnerships help propel the business.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.