Iannarino
SEPTEMBER 13, 2023
We see data that suggests salespeople believe they can’t reach their quota as soon as they find out what it is. A recent survey suggests that the average quota attainment is 27 percent. While this number may not be accurate for salespeople outside of the survey, we can use this data point as a basis for our discussion here.
Veloxy
SEPTEMBER 13, 2023
Your company just recently started using Salesforce, and well… you’re struggling. While you can recognize its great power, you’re not quite sure how to harness it. Namely, you’re not sure how to make use of its automation capabilities. Fortunately, we are, and we can help you get the most out of Salesforce automation. Here are 10 tips for optimal Salesforce automation setup. 1.
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Membrain
SEPTEMBER 13, 2023
Ticket management isn’t a standard feature in sales software. After all, your sales team doesn’t handle tickets. That’s a customer service function.
Partners in Excellence
SEPTEMBER 13, 2023
We are trained on what our products do. We know their capabilities, features and functions. We may know the “problem” they solve. They might improve productivity or efficiency. They might help our customers reduce costs. They might give them capabilities they currently don’t have. But does this mean we really understand our customers’ problems?
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
SEPTEMBER 13, 2023
Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate into their SAS instance, including popular models like ChatGPT, open source models and their own proprietary models. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content.
Salesforce
SEPTEMBER 13, 2023
The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 13, 2023
With the increase in smart bidding, broad match and Performance Max we can see Google Ads moving toward audience signals and first-party data audiences. First-party data is essential to improve audience targeting and provide Google with audience signals. What is first-party data? First-party data is information you collect through your website, or digital marketing and social strategies.
Martech
SEPTEMBER 13, 2023
Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies.
Search Engine Land
SEPTEMBER 13, 2023
Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid Social? Then Facebook Dynamic Ads could be your marketing funnel’s secret weapon. Regardless of whether you’re B2C or B2B , Facebook’s Dynamic Ads are a smart, cost-effective way to expand your reach.
Martech
SEPTEMBER 13, 2023
Remember playing Telephone (a/k/a Whisper Down the Lane) as a kid? That’s where you whisper a sentence into the ear of someone else who whispers it to someone else and it continues until reaching the end of the line. The last person then announces what they heard to see how similar it is to the original. Spoiler alert: It was almost never the same. In some cases the end result would be so vastly different it was completely unrecognizable from the source material.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Search Engine Land
SEPTEMBER 13, 2023
On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before. With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience.
Martech
SEPTEMBER 13, 2023
With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. The argument for building campaigns around price is supported by some substantial facts.
Search Engine Land
SEPTEMBER 13, 2023
Search is hard, as Seth Godin wrote in 2005. I mean, if we think SEO is hard (and it is) imagine if you were trying to build a search engine in a world where: The users vary dramatically and change their preferences over time. The technology they access search advances every day. Competitors nipping at your heels constantly. On top of that, you’re also dealing with pesky SEOs trying to game your algorithm gain insights into how best to optimize for your visitors.
SaaStr
SEPTEMBER 13, 2023
So Samara is that vertical fleet-and-more-management-and-more SaaS company that has just roared out of the gate since its quiet IPO. Things did get harder for them about a year ago, but growth has since reaccelerated. And efficient growth at that. Fast forward to today, Samsara is at almost $1 Billion ARR growing a stunning 40% — and are now cash-flow positiv e. 5 Interesting Learnings: #1.
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Search Engine Land
SEPTEMBER 13, 2023
Asking whether Amazon reviews are important is like wondering whether your body needs water to thrive. The answer is a resounding, “Yes!” Acquiring as many positive reviews as possible will pay off for Amazon sellers. 8 reasons Amazon reviews are important Amazon reviews aren’t just testimonials; they are powerful tools that can make or break your sales on the platform.
SaaStr
SEPTEMBER 13, 2023
Dear SaaStr: Can A SaaS Startup Really Scale With 2 Co-CEOs? Many will tell you it’s a bad idea, and it probably is — in most cases. I sort of tried this myself, and it didn’t quite work. We had all the classic problems of unclear authority, especially as times got tough. But here’s the thing: the best startups are all outliers. So you find that while they follow most rules, they also follow whatever path makes for the biggest success.
Search Engine Land
SEPTEMBER 13, 2023
In an era dominated by digital interactions and virtual marketplaces, we cannot overstate the significance of brand protection in search marketing. As businesses strive to establish and maintain a distinctive identity in the vast online realm, they face the ever-present challenge of safeguarding their brand from trademark infringements, ad hijackers and other potential brand threats.
Closing Bigger
SEPTEMBER 13, 2023
This sales podcast is focused on 12 Non-Negotiable Sales Truths. As a sales trainer and keynote speaker I come across people often who want to short-cut and negotiate the price of sales success. This podcast digs into some of the core truths we have to live with and work within. Following is the podcast transcript and video: (Video) Keynote Speaker Shane Gibson on Non-Negotiable Sales Truths [Begin sales podcast transcript] Today, I want to talk about twelve non-negotiable sales truths.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
SEPTEMBER 13, 2023
Google Search Generative Experience (SGE) is looming over the search industry, but little is understood about its mechanisms and expected impact on our organic traffic. Join this webinar to understand how to overcome the Google SGE challenge. The first step is assessing how Google SGE goes live and how it will impact your organic traffic. Next, identify how to recover from expected traffic drops.
G2
SEPTEMBER 13, 2023
Discover the essential elements of a successful board meeting agenda and the steps to create one that fosters collaboration and productivity.
Hubspot
SEPTEMBER 13, 2023
Wouldn't it be great if you could look into a crystal ball and find out just how much revenue your company will generate in the next quarter? Or fiscal year? Or in the next 3-5 years? It turns out you can do that through sales projections. However, projecting sales is riddled with uncertainty because you‘re trying to estimate revenue generated from leads that you haven’t yet captured.
Closing Bigger
SEPTEMBER 13, 2023
Equipping our team with social sales training and sales enablement programs is vital. Social media and social networks belong to the entire company… Not just the marketing team. Have a social sales enablement process in place that equips your sales team with the tools, insights and strategies they need to be effective social sellers. Social selling at its purest form is simply the act of talking to and engaging customers and prospects on the internet.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Hubspot
SEPTEMBER 13, 2023
It’s official. The world is changing. Customer needs are shifting. And these days, the “volume over value” approach to prospecting just doesn’t work for expanding companies and sales teams. Instead of scaling effectively, they wind up with more and more on their plates—which means they have less and less time to actually do what they do best—connecting with their customers.
Closing Bigger
SEPTEMBER 13, 2023
Equipping our team with social sales training and sales enablement programs is vital. Social media and social networks belong to the entire company… Not just the marketing team. Have a social sales enablement process in place that equips your sales team with the tools, insights and strategies they need to be effective social sellers. Social selling at its purest form is simply the act of talking to and engaging customers and prospects on the internet.
Lead Fuze
SEPTEMBER 13, 2023
More frequent message updates will be necessary for pharmaceutical marketing in the future. The pharma commercial marketing paradigm is changing quickly, and brand teams are learning that in order to remain competitive, they must regularly update their messaging to HCPs and patients. Every 12 months, pharma brands can benefit from a message refresh , but frequently, marketing teams lack the fresh clinical data or customer insights needed to do so.
Closing Bigger
SEPTEMBER 13, 2023
This sales podcast is focused on 12 Non-Negotiable Sales Truths. As a sales trainer and keynote speaker I come across people often who want to short-cut and negotiate the price of sales success. This podcast digs into some of the core truths we have to live with and work within. Following is the podcast transcript and video: (Video) Keynote Speaker Shane Gibson on Non-Negotiable Sales Truths [Begin sales podcast transcript] Today, I want to talk about twelve non-negotiable sales truths.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Lead Fuze
SEPTEMBER 13, 2023
10 Best Performance Management Software for Small Businesses Image ( Source ) In the ever-changing environment of modern business, smaller companies constantly seek opportunities to enhance their operations. One of the most vital components of doing this is effective performance management, which acts as the cornerstone for boosting staff productivity and supporting the ongoing expansion of the organization.
PandaDoc
SEPTEMBER 13, 2023
Can you imagine running your business without an efficient invoicing system? Payments – both in and out – would never be on time, cash flow would be disrupted, and it could have severe effects on your business as a whole. Having an efficient invoice approval workflow can help you avoid any potential pitfalls and can keep your business operations running smoothly.
SaaStr
SEPTEMBER 13, 2023
Founder and General Partner of Craft Ventures, David Sacks, shares his perspective on what to expect from SaaS in 2024. Is everything going to be focused on AI? Can you raise a Series A if you’re not “AI SaaS?” These are some of the questions Sacks and SaaStr Founder Jason Lemkin discuss at this year’s SaaStr Annual. Can You Raise A Series A If You’re Not AI SaaS?
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